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Zulily was born to delight savvy shoppers with special finds at incredible prices. Every day, we launch new limited-time deals, as well as everyday value on top brands and the latest styles across women’s fashion, kids’ apparel, shoes, home décor, toys, unique gifts and so much more. Zulily was founded in 2010 to offer people a different way to shop; now millions visit the site and app daily to discover something new and exciting. Learn more about how we work.

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Press Releases

Zulily Hosts “Blankie Backup Bundle” to Address Common Vacation Stressor and Save Moms Time and Money

Online retailer finds more than half of moms have lost a child’s favorite item on vacation – often a lovey or baby blanket —and offers meaningful solution to help families enjoy the upcoming summer travel season

April 12, 2023 – SEATTLE - Over 103 million families are planning to travel together this summer, but pre-travel checklists are growing as moms, who are responsible for most purchase decisions, are looking for ways to save as high inflation continues to squeeze household budgets. Losing a child’s lovey or favorite baby blanket while traveling is stressful and all too common, which is why today, online retailer Zulily introduced its first-ever Blankie Backup Bundle as part of its bi-annual Welcome Baby shopping event to help moms save time and money and reduce stress, for both them and their children, ahead of the start of travel season. read more

According to Transportation Security Administration (TSA), nearly one million items are left each year¹, with children’s toys being one of the most common items² – and moms can attest. Zulily’s latest survey shows that more than half (54%) of moms have lost a child’s favorite item while on vacation, whether it falls out of a bag or stroller (29%), gets left behind in a rental or hotel room (27%), or gets lost in transit (18%).

Furthermore, 87% of moms feel stressed when their child’s lovey goes missing; they know their child will be upset and that replacing the item with limited time feels like an impossible – and expensive – chore. In fact, half of moms expect to spend between $51-$200 replacing lost items, while 15% expect to spend more than $300 in replacements each year.

"We know that planning a family vacation can be stressful, especially for moms with younger children who seek comfort from their lovey, whether it’s a baby blanket or beloved stuffed animal, in new environments,” said Erica Williams, Zulily’s Kids Merchandise Manager. "We wanted to help moms plan for the inevitable moment when their child’s favorite item is lost and acquire an extra creature comfort, without the additional stress, cost, or time to purchase a new one while on vacation – so they can spend less time worrying and more time making memories with their families.”

Overall, family vacations have become a lot more expensive. The average vacation for a family of four is close to $5,000 with roller coaster gas, airfare, and hotel room prices on the rise, on top of the increasing inflationary costs of goods for dining, entertainment, and more. Nevertheless, it’s where 85% of moms will spend their discretionary funds and make tradeoffs on other purchases, meaning it’s increasingly important for moms to find ways to maximize their budgets ahead of summer travel.

Zulily’s Blankie Backup Bundle will run from April 12 through April 28, and will be hosted within the company’s bi-annual Welcome Baby shopping event where expecting and new moms can discover up to 65% off top brands for themselves, their baby, and their home, including Burt’s Bees Baby, Carter’s, Honest Baby Clothing, Little Millie, and more – all curated around on-trend themes to make moms’ shopping experience easy and fun.

For more information on Zulily’s Blankie Backup Bundle, visit Zulily’s The Find, or shop the sale at www.zulily.com.

Methodology
Findings are based on a Pollfish survey of 600 U.S. based moms between the ages of 25-44 that are expecting or have a child under 12 years old. The survey was fielded in March 2023.

¹Source: Transportation Security Administration. “FAQ: How many lost and found items are found by TSA annually?".
²Source: Your Mileage May Vary. “The items most often left on planes and what to do if it happens to you” (2020).

About Zulily®
Zulily is an online superstore committed to delivering a fun shopping experience for moms everywhere, without breaking the bank. Through exclusive daily deals, brand names and on-trend styles, and everyday value on a wide selection of daily essentials across clothing, footwear, homewares and more, Zulily helps moms discover great deals, create special moments for the family, and find the perfect unique items, guilt-free. At Zulily, shopping is a little different, a little better, and a lot more fun.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a different kind of shopping experience for moms – one that’s built on fun, discovery, and whimsy. For more information visit, www.zulily.com or The Find by Zulily, or follow @Zulily on Facebook, Instagram, Pinterest or Twitter. For vendors interested in selling on Zulily, visit www.sell.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group^SM”), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Zulily & Busy Philipps Surprise 1,000 Moms This Mother’s Day to Recognize All That They Do

Online retailer recognizes the unique challenges of motherhood, particularly for single parents, including increased time, financial and societal pressures

March 21, 2023 – SEATTLE - More than half of women report buying themselves a gift for Mother’s Day, and this percentage is likely even greater for single-parent households.¹ Today, on National Single Parent Day, online retailer Zulily announced they are surprising 1,000 moms, including 500 single moms, with a Mother’s Day gift this year. The gift is in collaboration with actress and mom of two Busy Philipps (“Freaks and Geeks,” “Busy Tonight,” and “Girls5eva”), who co-parents her children. read more

There are 85 million moms in the U.S. who are under a lot of pressure. Their to-do lists are endless, they’re required to maximize budgets amidst record-high inflation, and they’re navigating a general increase in societal pressures. The invisible load, defined as the behind-the-scenes work that goes into being a mom, is real – especially for the estimated 7.8 million mother-only households in the U.S.² who carry the weight of the family, solo.

Earlier this month, Zulily launched For All Moms (FAM) Gifting Advisor – a first-of-its-kind text service designed to help shoppers find the perfect gift for everyone who wears the ‘mom’ mantle in today’s modern family structure: partners, grandparents, siblings, friends, and beyond. Recognizing most moms buy their own Mother’s Day gift, Zulily is treating 1,000 moms that said they were shopping for themselves this Mother’s Day when they signed up for Zulily’s FAM Gifting Advisor.

To provide an opportunity for these moms to do some fun shopping for something they love from their favorite brands, and treat themselves, 500 single moms will receive a $100 Zulily gift card, and 500 non-single moms will receive a $50 Zulily gift card in the coming weeks – a gift totaling $75,000 to the mom community.

The Unique Pressures on Single Mothers
While all parents face economic and time pressures, single mothers are uniquely challenged as they are often the sole breadwinners and wear all the “hats” needed to run a household and parent. Without the ability to divide and conquer easily, single mothers face even more pressure and mom guilt.

Single moms are also hit hardest when it comes to financial pressures. According to Zulily’s recently published The State of Motherhood Report, 37% of single moms have reduced their discretionary spend by greater than 50% and worry about common financial stressors, including paying bills (39%), inflation and rising costs of goods and services (27%), saving for the future (19%), balancing necessities with discretionary spending (9%) and job security (5%).

Now more than ever, there is a requirement to maximize budgets as the majority (92%) of moms say that inflation has impacted their household spending, with financial tradeoffs and essentials being most impacted.

Zulily’s report found that – on top of the financial pressures and wearing many hats – single mothers reported feeling significant time pressures to get everything checked off their to-do lists (28%) and spend time with their children (21%), while managing mom guilt.

“We first partnered with Busy Philipps to alleviate some stressors in shopping for Mother’s Day. But we wanted to do more and ensure all those who mother are treated to something special, especially single moms who often get overlooked this time of year,” said Denise Jaeschke, Chief Marketing Officer at Zulily. “The mom mantle has broadened as the role of motherhood has evolved. Part of this shift comes from the increase in non-traditional family structures and customized parenting approaches, such as single or co-parenting. Zulily and Busy appreciate the importance of making sure all moms are recognized and celebrated all year long, but especially on Mother’s Day.”

Fun is part of the deal at Zulily, which is why the company launched For All Moms (FAM) Gifting Advisor, inviting shoppers to find fool-proof gifts for all the moms in their lives through a fun, personalized and mobile-friendly experience. Those shopping for Mother’s Day gifts can visit here to sign-up for SMS texts and receive a curated gift list to make it easier to shop or find something special for themselves and others – all at an incredible deal.

Zulily’s FAM Gifting Advisor is now live through April 18.

Methodology
Findings are based on a Pollfish survey of over 1,200 U.S. based parents above the ages of 25, with children in the household. The survey was fielded in January 2023.

Sources
¹ Source: OnePoll for Mejuri, “More than 60% of American women have bought their own gifts for themselves” (2021)
² Source: U.S. Census Bureau, “National Single Parent Day” (2022)

Zulily & Busy Philipps Announce First-of-Its-Kind Mother’s Day Text Service to Find the Perfect Gift for Moms (and Mother Figures) This Year

Online retailer issues rallying cry to celebrate all those who wear the mom mantle after new data reveals shift in definition of motherhood

March 9, 2022 – SEATTLE - Today, online retailer Zulily® announced a first-of-its-kind text service, “For All Moms (FAM) Gifting Advisor,” in partnership with actress and mom of two Busy Phillips (“Freaks and Geeks,” “Busy Tonight,” and “Girls5eva”) to address the new definition of being a mom and motherhood. With one-third of households being led by single parents, and fewer than half of families living in a “traditional” family, defined as a mom and a dad per Pew Research¹. Zulily and Busy aim to support all those who ”mother” this Mother’s Day. read more

“Mom” - from Noun to Verb
To spark a conversation, recognize and encourage all of those who wear the mom mantle, Zulily sought to discover what is top of mind and surveyed 1,200 parents across the country. The definition of a “mom” has shifted. Now, 54% – 34 million parents – agree that the concept of a mother has changed in the past 10 years. Notably, “mom” should be defined as a verb as indicated by 86% of parents that say a “motherer” is a person who has a substantial role in bringing up a child with care and affection.

In fact, 38% of parents say gender does not define a mother. And the mom mantle continues to expand, as caregiving now includes additional hats such as teacher, chef, technician, coach and decorator.

“We want to dedicate Mother’s Day to all those who ‘mother’: stepmoms, traditional moms, mothers-in-law, grandmas and all the mom figures who have loved and supported us. At Zulily, we want to offer the best savings so our customers can shop for and celebrate all the moms in their lives.” said Denise Jaeschke, VP of Integrated Customer Marketing at Zulily.

Making it Easier to Recognize All Who “Mother” this Mother’s Day
To provide inspiration to the upwards of 80 million gift givers who will likely celebrate the mom figures in their lives,² and to reduce the chore for 84% of people shopping for their own Mother’s Day gift,³ Zulily is launching a personalized text service, For All Moms (FAM) Gifting Advisor. The goal is to help shoppers – including moms looking to treat themselves – find foolproof gifts through a mobile-friendly curated service. The text service provides inspiration based on five ways all those who wear the mom mantle enjoy spending quality time with their families: like sharing a meal, going on an adventure, being cozy at home, being creative together and or bringing family and friends together.

“I’m thrilled to be partnering with Zulily this Mother’s Day,” says Busy Philipps. “As a mom myself, I know how many things are on our to-do lists and how much pressure there is to get everything done. All caregivers, regardless of gender or biological connection, who are working hard at raising and supporting the kids in their lives deserve to be celebrated for all that they do and I’m excited to be a part of this unique celebration.”

At Zulily, fun is part of the deal. Zulily’s FAM Gifting Advisor is designed to celebrate all those who mother this Mother’s Day — without breaking the bank. For those looking for gift inspiration, visit here to sign up for SMS and receive a curated gift lift that all motherers will love from March 9-April 18.

Moms can find more information about the state of motherhood on Zulily’s The Find.

Methodology
Findings are based on a Pollfish survey of over 1,200 U.S. based parents above the ages of 25, with children in the household. The survey was fielded in January 2023.

¹Source: Pew Research. “Fewer than half of U.S. kids today live in a ‘traditional’ family” (2014)
²Source: National Retail Federation, "Mother’s Day Data Center" (2022).
³Source: OnePoll for Mejuri, “More than 60% of American women have bought their own gifts for themselves” (2021).

Zulily Announces $40,000 “Magic for Moms” Fund to Treat Hardworking Holiday Magic-Makers

The online retailer is giving away a total of $40,000 in store credit to moms, representing the 40+ hours — the equivalent of a full workweek — that millions of moms spend on holiday comparison shopping

December 13, 2022 – SEATTLE - Today online retailer Zulily announced a new initiative, “Magic for Moms,” which will provide 1,000 moms with $40 each in Zulily credit, encouraging them to treat themselves to a little magic as they finish up the holiday shopping for their families. read more

New data from Zulily uncovered that two-thirds of moms (67%) spend at least the equivalent of a full workweek on comparison shopping during the holiday season¹, and 89% of moms sacrifice shopping for themselves to prioritize shopping for their families during this time. Shopping is still in full swing — although the majority of moms (58%) started shopping in October or earlier, 75% are still shopping in early December.

“As moms go all out to make holiday magic for their families, Zulily is focused on making magic for moms,” said Denise Jaeschke, VP of Integrated Customer Marketing at Zulily. “With inflation impacting families’ budgets, finding great deals on gifts is more important than ever — but it’s clear moms are paying the price with their time. At Zulily, we bring moms exclusive daily deals on brand names and on trend styles, plus everyday value for all occasions — so they can spend less time on tedious comparison shopping and more time on discovering the items that delight and inspire, for both their families and themselves.”

The holidays can be a deeply stressful time of year for moms, with 86% saying they’re the primary manager of the holidays for their families². And, making magic is hard work; the majority of moms (61%) estimate that they spend more than 75 hours total on holiday tasks³ each year, and nearly a third (23%) spend more than 140 total hours.

At Zulily, fun is part of the deal — which is why the company is launching the “Magic for Moms” fund. The initiative is designed to encourage moms to extend a bit of holiday magic to themselves and have fun shopping without breaking the bank. To receive a “Magic for Moms” credit, moms can visit www.zulily.com/lp/magicformoms. The first 1,000 moms to apply will receive $40 in Zulily store credit.

¹Source: Survey conducted by Pollfish on behalf of Zulily in December 2022 of 1,000 moms, with 666 respondents answering that they spend ≥3 hours per week comparison shopping during the holiday period (defined in survey as October - December, a total of 13 weeks)

²Source: Survey conducted by Pollfish on behalf of Zulily in December 2022 of over 1,000 U.S.-based moms between the ages of 25-44 with kids 18 and under.

³Source: Survey conducted by Pollfish on behalf of Zulily in December 2022 of 1,000 moms, with 611 respondents answering that they spend ≥6 hours per week on holiday tasks during the holiday period (defined in survey as October - December, a total of 13 weeks)

Move Over Seattle: Zulily Finds Out It’s “Sleepless in Los Angeles” for New Moms

Online retailer Zulily announces top 10 sleepless cities as bi-annual Welcome Baby shopping event kicks off

September 14, 2022 – SEATTLE - Zulily today launches the 24th edition of its bi-annual Welcome Baby Event, now featuring the largest curated collection with more than 6,500 styles up to 60% off where expecting and new moms can discover products and brands she needs and wants for herself, her baby and her home. Now, more than ever, millions of moms overall feel more overwhelmed by financial burdens compared to a year ago, with inflation impacting 92% of household budgets. While 43% of moms feel prepared to protect their family budget1, 54% are now planning more because of inflation and rising prices. To help expectant and new moms plan and solve for #inflationhacks, for two weeks, from September 14-29, Zulily will feature products from layette sets and playwear to car seats, strollers and more to make moms’ lives easier and maximize savings, so she can stay focused on celebrating the little and big moments that come with a new family addition. read more

"Household budgets are feeling the squeeze as 72% of moms report that spending habits for essentials have been most impacted¹ and welcoming a new baby into a home requires a lot of essentials, as well as extra purchases along the way. The ever-changing nature of new moms and babies means that shopping for needs is more frequent, so Zulily is supersizing its product offering to help lighten the load for the four million new moms every year,” said Erica Williams, Zulily’s Kids Merchandise Manager. “We know that what keeps mom up at night in addition to feeding is worrying, caring for their children, and planning for the future, which is why this Welcome Baby, we’re excited to debut new events like mom-somnia to help create sleepful nights, in addition to products every mom wants and needs, all at great values.”

Mom-somnia is something only moms experience and is defined as the sleeplessness and middle-of-the-night wakeups that a mom, especially a new mom, experiences due to carrying the weight of the world and her family on her shoulders. To combat those sleepless nights with a newborn in the house, Zulily’s mom-somnia collection features products that will lull both mom and baby to a good night’s rest. From satin pillowcases to calming body washes and comfortable sleeping sets, moms can catch some ZZZ’s.

With more than half of moms (55%) reportedly staying up at night worrying about the world, planning for the future or caring for their children,² Zulily has discovered the top 10 cities where moms are sharing their struggles with sleeplessness on social media3 and surprising 100 moms, including moms from Harvest Home, which aims to transform the lives of homeless pregnant woman and their children, with a good night sleep makeover. To combat mom-somnia, Zulily will provide care packages that feature swaddling blankets, bath salts, white noise machines, comfy pajamas, and more.

Move over Meg Ryan and Tom Hanks because Seattle is sleepless no more: these 10 cities stay awake:

1. Los Angeles, CA

2. Washington, DC

3. Chicago, IL

4. Atlanta, GA

5. Houston, TX

6. Philadelphia, PA

7. Seattle, WA

8. San Francisco, CA

9. Hoboken, NJ

10. Dallas, TX

Other curated shoppable collections that are part of this month’s Welcome Baby Event include an exciting new exclusive capsule collection that was co-designed by fashion influencers and new moms, Jessica Nickson and Noelle Downing, in collaboration with the fan favorite Little Millie brand. The collection includes over 170 styles across 20 trends from $8.99-$46.99 for baby and mom. In addition, while the birth of twins are special and rare, representing a little more than 3% of all births, it means moms need to double the budgeting for all essentials and needs. Aimed at delighting wallets and moms of twins everywhere, Zulily will feature Double the Fun with products from Baby Trend Expedition Double Joggers to cozy twinning sleepwear sets by Night Life and Elowel, all at prices moms can brag about. Lastly, Buzzy Buys for Baby is giving moms something to talk about with buzzworthy products for babies everywhere, including Baby Aspen’s Big Dreamzzz Baby Firefighter Set or Silly Munk’s Green Racoon Personalized Teething Clip.

Beginning September 14 to September 29, new and expecting moms will discover exclusive daily deals, virtual brand experiences and everyday deals on new styles from brands they love, including Burt’s Bees Baby, Carter’s, Chicco, Diono, Gerber, Kickee Pants, Little Me, Mud Pie, Tea Collection, Wonderfold Wagon, and more – all specially curated around on-trend themes to make moms’ shopping experience easy and fun, now with free shipping on all orders of $89 and above. Customers can shop the Welcome Baby Event today at Zulily.com and on the mobile app, and find more information by visiting Zulily’s The Find.

¹Source: Survey conducted by Pollfish on behalf of Zulily in July 2022 of over 1,000 U.S. based moms between the ages of 25-44 with kids 18 and under.

²Source: Survey conducted by Pollfish on behalf of Zulily in March 2022 of over 500 U.S. based moms between the ages of 25-44 that are expecting or have a baby under 12 months old.

³Source: Top 10 Sleepless Cities determined by social listening on Sprout Social across Twitter, Facebook, Instagram and TikTok over a course of 180 days from the date of December 31st, 2021 – June 28th, 2022. Sprout Social used a collection of relevant key words to identify over 5,629 moms.

As Moms Seek Greater Value, Zulily Reimagines Their Online Shopping Experience

Ecommerce site launches online superstore, delivering value and fun for millions of moms

September 12, 2022 - SEATTLE - Since its inception in 2010 as a digitally native retailer, Zulily has sought to deliver the best shopping experience for its core customers: moms. Each day, Zulily launches more than 100 flash sales, most lasting 72 hours or less, with thousands of new styles to browse and discover. Flash sales have and will continue to delight moms by delivering savings and the thrill of a great find, but — spurred by economic pressures that emerged during the pandemic — the value equation for shoppers has shifted, which means Zulily must play a different role in the lives of millions of moms. Thus, today, Zulily unveiled new features and functionalities that represent an evolution of its business model that is geared toward providing added value to its shopping experience. read more

Moms are redefining “value” to mean the sum of all the parts of a shopping experience that provides service, convenience, availability, affordability, and fun, in a way that’s tailored to their specific wants, needs, and preferences. To deliver on this new concept of value, Zulily aims to provide an online superstore that invites moms to go fun shopping without breaking the bank. Featuring exclusive daily deals in conjunction with a new, always-on everyday offering, the company strives to simplify shopping so moms can feel freedom from the “to-do-list” mentality and discover fun new finds – all in the palm of their hands.

“A universal truth about moms is that they are under a lot of pressure, whether it’s time, inflationary, financial, or societal, and these pressures are affecting the purchasing decisions and behaviors of moms. This is why we’re changing course and strive to be a solution for all moms’ wants and needs, every day,” said Courtney Kissler, SVP and Chief Technology Officer at Zulily. “We know moms are still motivated and excited by our flash sales and we must create environments where discovery is personalized, well-curated and easily shoppable to optimize the decision-making process and continue to delight moms.”

Reimagining the Online Shopping Experience in a Post-Pandemic Future

American households need to maximize value now more than ever before. Under an immense amount of pressure and stress, today’s moms are still responsible for over 75% of household purchases – the pressures of maximizing household budgets are virtually unprecedented: 92% of moms report that inflation has impacted their spending budget, with essentials like groceries and gas feeling the greatest impact.² Compounding this, the median U.S. household income in 2020 was $67,521, the first significant decline since 2011, while costs are increasing around every corner.

As a result, the value equation has shifted. Not only do moms want to enrich their shopping experiences through simplicity and ease; they also want an experience that minimizes their cognitive load and frees them from the endless to-do lists of daily life. By evolving its business model, Zulily aims to be the online shopping destination that’s a little different and a lot more enjoyable.

Three Key Shopping Experiences

To create an experience that’s uniquely Zulily, new features and functionalities will include three key shopping experiences designed to help moms discover deals, create special moments for the family, and find the perfect unique items, guilt-free.

Exclusive Daily Deals from Trusted Brands: Every day, Zulily will launch exclusively priced deals across more than 100 limited-time events, curated for each and every customer with unique and brand name items they won’t find in the average online shopping experience. Zulily’s exclusive daily deals enable moms to discover the best one-of-a-kind deals in retail each day.
Virtual Brand Stores-within-a-Store: To maximize the time moms have, Zulily is introducing a new everyday offering that features an always-available selection of well-priced, quality brands names and on-trend styles. Through a series of more than 300 curated “virtual brand experiences,” moms can shop throughout the year with their favorite brands, including BOGS®, Carter’s®, Champion®, Burt’s Bees Baby®, Fisher-Price®, LEGO®, Levi’s®, Melissa & Doug, SOREL®, Steve Madden®, and more.
Everyday Value: Ninety-four percent of customers compare prices online¹ – and now, they’ve become even savvier. Zulily’s new everyday assortment offers a wide selection of daily essentials and basics across clothing, footwear, homewares, and more, at budget-friendly prices to solve for all of moms’ wants, needs, and loves.

The ‘Brain of The Planner’ Mom

Moms have been at the center of Zulily’s universe since the very beginning, and the company remains steadfast in its commitment to understanding and anticipating their needs. Recognizing inflation is top of mind among moms, Zulily conducted a survey of 1,000 U.S. moms to gain a deeper understanding of how inflation is impacting their shopping habits and purchasing behaviors in order to better serve them.

Top findings and trends from Zulily’s “2022 Brain of the Planner: Inflation Edition Report” include:

Planning remains the name of the game among an increasing number of moms. This year, the majority of moms (97%) see the importance of planning ahead for purchases, which can reduce stress and anxiety while also saving time and money.
Penny-pinching exists across the board, but to varying degrees. Moms are feeling the “inflation pinch” felt mostly on day-to-day essentials, like groceries and gas (72%), followed by discretionary spending on things like vacation, entertainment and dining out (25%). This holiday will impact 81% of moms’ gift-giving as 33% will be buying fewer gifts for everyone this year.
Moms find strength in numbers as they come together to share the load. In times of difficulty, moms are banding together and coming together with loved ones to find ways to save, like sharing a deal they see online or at a store (26%), buying in bulk and sharing (23%), and sharing money-saving tips, tricks, and #lifehacks (21%).

Moms everywhere can shop Zulily’s new online superstore now, with free shipping on all orders of $89 and above. For more information about what’s new, visit www.zulily.com.

Methodology
Findings are based on a Pollfish survey of over 1,000 U.S. based moms between the ages of 25-44, with kids aged 18 or below. The survey was fielded in August 2022.

Sources
¹Source: e-tailing Group, Comparison Shopping is a Way of Life
²Source: Zulily 2023 Brain of the Planner – Inflation Edition Report

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Media Contact:
Mattie Heider
PR Manager, Zulily
PR@zulily.com

Zulily Announces Special Delivery: New Exclusive Baby & Mom Capsule Collection

In collaboration with Little Millie, new moms and influencers, Jessica Nickson (@thejessicanickson) and Noelle Downing (@noelledowning), put their spin on an assortment of apparel styles for newborns and moms

September 6, 2022 - SEATTLE - Online retailer Zulily debuts an exclusive capsule collection of apparel and soft goods for babies and moms featuring designs from fashion influencers, Jessica Nickson and Noelle Downing. Bringing their personal style and point-of-view to the project, Jessica and Noelle were uniquely qualified for this undertaking as they’re also both new moms. So, while the collection is fun and fashionable, it’s also steeped in versatility and quality that new moms crave. The result is an assortment, from sleepwear to bibs, and even robes for mom, that includes the essential items to make the first few months as a family more comfortable, day or night. The collection launches today and is available through September 29, with more than 170 styles ranging in price from $8.99 to $46.99. read more

“Zulily remains the go-to source for moms looking to find quality products, at an affordable price and from brands she loves. In collaboration with the fan favorite Little Millie brand, we were excited to add influencers, who are both real moms, to lend their authentic and diverse experiences with motherhood to the equation. This is a winning combination that’s bringing exciting new offerings that have been designed and produced for real, everyday life with infants,” said Kiki Lockwood, merchandising manager for kids’ apparel at Zulily.

With the myriad of emotional and physical changes that take place throughout pregnancy and postpartum, moms and babies need products that can transition with them, meaning adaptability and functionality are imperative. “Those first few months after you bring your baby home are incredibly intense as you navigate everything from sleeping and feeding schedules, to acclimating as a new family. Finding products that fit into your life and can flex with you, and your baby’s, ever-changing needs is what I love about this new collection,” explains co-designer and influencer Noelle. Jessica adds, “The pieces can standalone but also work incredibly well together and they’re so versatile and cute, precisely what a new mom, like myself and Noelle, is looking for during the first few months.”

With more than 20 trends across 170 styles from woodland creatures, to hearts, stars and stripes, gingham and more, the exclusive collection, in collaboration with Little Millie, is full of styles for baby and some matching surprises for mom – making shopping that much easier. Now, moms can shop the exclusive Zulily x Little Millie Collection featuring Jessica Nickson and Noelle Downing’s capsule collections through September 29 with free shipping on all orders of $89 and above.

For more information on the collection, visit Zulily’s The Find.

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Contact Information:
Mattie Heider
PR Manager, Zulily
PR@zulily.com

Unwrapping Memories: Moms Implement More Intentional Gift Giving This Holiday Season, Prioritizing Long-Lasting Toys That Foster Togetherness, Imagination, and Creativity

As new data shows moms are shifting their holiday shopping habits amid inflation and becoming increasingly mindful of gifting this year, online retailer Zulily makes the holiday shopping experience easier with personalized deals on a wide variety of toys from the most iconic brands

August 23, 2022 - SEATTLE - As household budgets tighten amid ongoing inflation and 85 million moms in the U.S.1 prepare for the 2022 holiday shopping season, new data from online retailer Zulily reveals that moms’ desire to pile toys under the tree remains strong, but inflation pressures are causing them to be more intentional about the gift purchases they are making for family and friends this year.2 This holiday season, Zulily is offering moms early deals on some of the most recognized, trusted and iconic brand names she’ll remember from her childhood, like LEGO®, Play-Doh®, Fisher-Price,® Little Tikes®, and more, to provide exactly what she’s shopping for and make her holiday shopping experience a little easier, fun, and affordable. read more

Despite inflation hitting a 41-year high in July, gifting toys to close loved ones will remain a priority for moms this holiday season, according to Zulily’s nationwide survey of 1,000 moms. Forty-three percent shared that they get joy out of buying toys for their kids and they would miss out on the excitement if they were to change the number of gifts they bought. Although 33% of moms are planning to spend less this holiday as they try to balance household budgets, they’re not planning to gift any less to their close families or friends this year. Instead, they’re evaluating the return on the investment and looking for long-lasting, high-quality gifts and toys that promote creativity and spending memorable time together with loved ones, at great prices.

“Inflation is having a significant impact on the shopping habits of moms, who normally hold the purse strings for the household budget and buy holiday gifts for the entire family. As they set priorities for holiday gift giving, we discovered that their relationship with traditional gift giving has shifted, but they still consider toys a staple, not a discretionary item,” said Joe Glass, Zulily’s Toy Expert. “Moms are saving room in their budgets for toys because they invoke an emotional connection and bring joy to children at holiday time. Zulily is positioned to provide the most value for her holiday dollar with an assortment of popular toy brands that are truly iconic, at prices that won’t break the bank.”

The Early Bird Gets the “Gift-Wrapped” Worm
Fifty three percent of moms claimed to be inconsistent in planning their purchases in advance before inflation started to rise, but now they’re planning mindfully to score early deals and outsmart inflation.  Forty-two percent more shoppers worldwide and 37% more in the U.S. are planning to buy gifts earlier as a way to get better deals, help protect household budgets, and still spread holiday cheer this year.

Iconic Toys Through the Decades
Zulily’s toy team curated thousands of toys this holiday season, including some of the most iconic toys and brands through the decades to ease the search for the perfect, quality gifts that will last year after year.

One brick, a million possibilities: Twenty-five percent of moms consider a toy’s ability to promote their children’s imagination without bounds as a characteristic of an iconic toy brand. Having recently celebrated its 90th anniversary, toy icon The LEGO® Group is not only synonymous with creativity, but they also encourage young users to shape the well-known bricks into fantastical creations of their own. From traditional creations, such as the LEGO® Classic 11008 Bricks & Houses, to more contemporary kits inspired by the year’s hottest movies, like the LEGO® Jurassic World 76944 T-Rex Dinosaur Breakout, giving the gift of LEGO® means giving the gift of inspiration.
Over six decades and one billion dolls sold: With kids’ awareness of the financial constraints caused by inflation, they’re already expecting fewer gifts overall this year, according to 39% of moms. So, moms are leaning into quality toys and buying from brands they already know and trust to be long-lasting and high-quality. When Mattel, Inc. introduced her in 1959, Barbie® became a toy chest staple, and many moms can remember being gifted their first doll as a child. With a multitude of interests and careers, moms can find the perfect Barbie® dolls and accessories for their little ones on Zulily, whether they’re fashion-minded, adventurous, or aspire to be a teacher, gymnast, or doctor.
Half a century delighting the kid in all of us: To extend the play value of toys and gifts, 27% of moms are looking to give gifts that promote creativity and togetherness with their children. For nearly 50 years, KidKraft, Inc. has been delivering toys ‘made for make believe’ – and this holiday, Zulily has an assortment of KidKraft® toys that immediately transform playtime to together-time while encouraging creativity. From trying their hands at painting and drawing with the KidKraft® Easel Art Desk to scrubbing the deck and walking the plank with the KidKraft® Pirate’s Cove Play Set, all ages will be inspired.
After the unboxing, the memories remain: Following the flurry of wrapping paper and ribbons, it’s really about the moments that family and friends will cherish after the holiday season. And following several years of pandemic-induced travel and gatheringrestrictions, it's the desire to create memories that 35% of moms are hoping to capture through gift giving this year. Crayola® has been helping families create memories they will cherish forever since 1885 with its vibrant collection of arts supplies. Moms can give the ultimate gift for any little artist with Zulily’s assortment of Crayola® art supplies and tools and watch as their children create works of art today that will become the family heirlooms of tomorrow.

Zulily’s Santa’s Workshop – a dedicated shopping destination for holiday toys with savings up to 50% off – keeps shopping fun and full of cheer by making it easy for moms to find the perfect toy gift at a great price as they redefine their gifting habits and seek more quality toys that offer value for their children. Plus, they can enjoy free shipping on all orders $89 and above.

For more information and gift giving inspiration, visit Zulily’s The Find and check-out the Top Toy List for 2022, which features this year’s hottest toys from brands kids love, including KidKraft®, PicassoTiles®, Learning Resources®, Melissa & Doug, and more.

Methodology: Findings are based on a Pollfish survey of over 1,000 U.S. based moms between the ages of 25-44, with kids aged 18 or below. The survey was fielded in July 2022.  

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Contact Information:
Mattie Heider
PR Manager, Zulily
PR@zulily.com

¹Source: US Census Bureau, Profile America: Facts for Features
²Source: Survey conducted by Pollfish on behalf of Zulily in July 2022 of over 1,000 U.S. based moms between the ages of 25-44 with kids 18 and under.
³Salesforce Shopping Index survey from June 2022

Zulily Unveils Its Third Annual Top Toy List For 2022

Seattle-based online retailer’s toy experts outline 2022’s 25 hottest holiday toys, including picks from Fisher-Price®, The Lego Group, KidKraft®, Melissa & Doug, PicassoTiles, and more

July 25, 2022 - SEATTLE - Summer break may be underway, but rising inflation has caused many families to put holiday shopping on the radar now in hopes that they’ll snag gifts that help them balance their household budgets. As 37% more U.S. shoppers plan to start buying gifts earlier this year1, online retailer Zulily today announced its third annual Top Toy List for 2022 to help moms outsmart inflation this holiday season with an earlier-than-normal look at this year’s hottest toys. In addition, moms can score limited-time, early deals with savings up to 70% off. read more

The upcoming holiday season is expected to generate $1.3 trillion in retail sales this year, a 3.3% increase over 20212. Nearly nine in 10 consumers expect inflation to impact their 2022 holiday shopping3 and are motivated to shop earlier as a result.

“We know the holidays can be stressful for moms. That’s why we’re giving them the ultimate holiday toy preview before anyone else, so they can stock up on the most-wished-for toys early and maximize their time and savings,” said Joe Glass, Zulily’s Toy Expert. “Since Zulily offers great deals on toy brands trusted by moms and adored by kids, moms can have peace of mind knowing they’re getting the most value on toys guaranteed to put smiles on kids’ faces at holiday time.”

Zulily’s Top 25 Toys for Holiday: From toys that develop fine motor skills to toys that invite imagination and spark creativity, moms can find these or similar toys on Zulily that are guaranteed to help create holiday magic. Make sure to shop early, as these toys are available for a limited-time – so once it’s gone, it’s gone. But with new items added every day, customers can check back often to find exactly what they’re looking for. Some of the top toys for this holiday season include:

KidKraft® Taverna Kitchen Play Set by KidKraft: Kids can pretend to cook in style with this kitchen play set that features modern marble-esque countertops and a decorative backsplash to hang included utensils and a chalkboard sign. An icemaker with pretend ice cubes provides extra entertainment. Suitable for ages three and up.
PicassoTiles: Design, build and let imaginations soar with this colorful, magnetic toy set that little ones will love to play with. Suitable for ages three and up.
LEGO® Jurassic World 76944 T-Rex Dinosaur Breakout by The LEGO Group: This easy-to-build, 140-piece set with an airport, helicopter, buggy, and T. rex figure turns normal playtime into an action-packed adventure for young dinosaur enthusiasts. Suitable for ages four and up.
Fisher-Price® Laugh and Learn Instant Camera by Fisher Price: Help strengthen and develop your little one's fine motor skills and teach the alphabet, counting, and more with this pretend camera with light, music, and sounds for babies to explore. Suitable for ages six months and up.
Hearthsong® Blue and Pink Plat Swing by Children’s Group™, LLC: Give kids an awesome hangout with this multicolor swing that holds up to four kids at a time. Its padded steel frame with handles for safety boasts durability and inflatable pillow inserts add extra comfort. Suitable for ages five and up.

The full Top 25 Toy List can be found on The Find, Zulily’s blog.

Customers can outsmart inflation with early deals on these top toys and more by shopping Zulily’s Santa's Workshop, a dedicated shopping destination for holiday toys, now through mid-December.

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Contact Information:
Mattie Heider
PR Manager, Zulily
PR@zulily.com

¹Salesforce, 2022 Holiday Shopping Predictions, June 2022

²Numerator, 2022 Holiday Preview, February 2022

³eMarketer, US Holiday 2021 Review and Holiday 2022 Preview, February 2022

Zulily Kicks Off Back-to-School Season with Inflation-Friendly Shopping Experience

Zulily’s Back-to-School Shop returns with daily deals on a curated assortment of national brands and unique finds up to 70% off Every Friday leading up to the first day of school, Zulily will offer an additional discount to match the inflation rate on everything in the Shop to offset the impact of inflation pressures

July 5, 2022 – SEATTLE - Back-to-school shopping is expected to be a bigger deal for families this year following more than two years of school pivots between virtual to in-person learning. In fact, back-to-school spending is estimated to increase 7.5% compared to last year1. But with inflation hitting a new 40-year high, finding ways to maximize savings is more important than ever, especially for moms, who are responsible for the majority of purchase decisions. To help moms navigate inflation and feel prepared for the first day of school, online retailer Zulily today launched its annual Back-to-School Shop featuring thousands of incredible deals on stylish must-haves and essentials from the brands kids love, plus unique items they can’t find anywhere else. read more

With unique finds and limited-time deals on beloved household name brands up to 70% off, moms can complete their back-to-school shopping, while snagging prices that help them balance their household budgets.

“Families everywhere are feeling the impact of inflation in their households, yet back-to-school shopping is necessary as kids grow and transition to a new grade,” said Denise Jaeschke, VP of Integrated Customer Marketing at Zulily. “In addition to our everyday deals, we wanted to do more to maximize mom’s savings and make her shopping experience as stress free as possible by reducing inflation impact.”

To help get every family ready for the first day of school, Zulily enlisted entrepreneur, mom of three, and The Bachelor alum Catherine Giudici Lowe to share back-to-school must-haves for the new school year. Catherine’s back-to-school shopping list consists of items her kids love, and teachers approve, so moms can earn an “A+” in back-to-school shopping this year.

Outsmarting Inflation

With rising inflation, families plan to spend $1,248 on back-to-school this year², compared to last year’s average of $849³. As family budgets adjust to accommodate rising prices, Zulily is offering an additional discount to match the inflation rate off everything in the Back-to-School Shop every Friday, beginning July 8 until August 26, to help moms outsmart inflation.

Planning ahead this season leads to more than just cost savings. For the 71% of moms define themselves as planners and say they shop as early as possible, planning helps them feel less stressed (75%), saves time (62%) and saves them money (54%)⁴.

With Zulily’s 2022 Back-to-School Essentials Inflation Report, customers can compare the cost of back-to-school favorites, including backpacks, high-top sneakers, and supply organizers, over the decades.

Best-in-Class Deals

Zulily’s Back-to-School Shop features a curated selection of everything kids want and need to feel prepared and confident as they head back to school, whether they’re in K-12 or off to college. With daily deals on beloved national brands, including adidas®, Champion®, Hydro Flask®, LEGO®, Levi’s®, PicassoTiles, Tommy Hilfiger®, and more, as well as unique finds to match their kid’s style, Zulily delivers incredible value for the entire family.

Moms can begin shopping for back-to-school at Zulily.com and on the mobile app now, and find more information and back-to-school shopping tips on Zulily’s The Find.

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Contact Information:
Mattie Heider
PR Manager, Zulily
PR@zulily.com

¹ Source: Mastercard Spending Plus, June 2022

²Ziff Media Group Research Insights, 2022 Back-to-School & Prime Day Survey, May 2022

³ZThe National Retailer Federation, 2021 Back-to-School Spending Survey, July 2021

⁴Zulily’s “Brain of the Planner” Study, August 2021

Wow Week Arrives at Zulily on June 20: Score the Lowest Prices of the Season

The annual week-long shopping event at Zulily kicks off June 20, delivering seven full days of massive savings on the most beloved brands, including Dyson, Melissa & Doug, MCM, Birkenstock, and more.

June 16, 2022 – SEATTLE - Online retailer Zulily today announced the arrival of Wow Week, a special shopping event that offers its lowest prices of the season on everything from apparel and kids' toys to jewelry and homewares. Though every day is exciting at Zulily with unique items and limited-time deals, beginning June 20, Zulily will offer moms a whole week of “wow!” with even bigger surprise deals added each day. read more

Wow Week starts at 6 a.m. PT on Monday, June 20, and runs until 11:59 p.m. PT on Sunday, June 26, giving moms seven days of opportunity to score the best steals and deals for herself, her family, and her home.

“We know moms love the thrill of finding a deal on their favorite brands, so to celebrate our customers, we wanted to create a fun and entertaining shopping experience that infused value into their lives,” said Carmela Jaime Matthews, director of site merchandising and programming at Zulily. “Wow Week was designed to optimize mom’s budget and help her save on the brands she loves, so she can discover something that feels just right for herself and her family, without breaking the bank.”

Each year during Wow Week, Zulily delivers incredible value to moms with limited-time deals on styles for the whole family, at the lowest prices of the season. This year’s event will feature an assortment of premium products from brands that “wow!”, plus other surprises to delight shoppers throughout the week. From June 20 through June 26, Zulily customers will find brands like Dyson, MCM, Birkenstock, Melissa & Doug, and more – all available for the taking while supplies last.

Wow Week Preview

Dyson: Get free shipping on refurbished vacuums and air care, including cordless stick vacuums, upright vacuums, air purifiers, and fans.

MCM: Save up to 60% on designer handbags, accessories, and small leather goods from MCM, Gucci, Givenchy, and more.

Birkenstock: Save up to 75% on sandals and shoes for the whole family.

Melissa & Doug: Save up to 50% on pretend play toys and more.

In addition to unbeatable savings on the most beloved brands, Zulily will feature hundreds of deals throughout the week on an assortment of merchandise.

Customers should come back each day of Wow Week to see what’s new and score the biggest savings of the season at Zulily before they sell out.

Contact Information:
Mattie Heider
PR Manager, Zulily
PR@zulily.com

The Future is Bright: Millennials are Entering Motherhood with Control and Confidence, Prioritizing Self-Care and Maximizing Their Time

New Research from Zulily Looks at the Mindsets of New and Expecting Millennial Moms, and Celebrates the Little Big Moments with its Bi-Annual Welcome Baby Event, an All-in-One Shopping Destination

April 6, 2022 - SEATTLE - Whether for the first time or third, becoming a mom is an occasion full of emotion and excitement when the days can feel long but the years fly by. With more than 4 million babies being born each year, online retailer, Zulily, aims to make moms’ lives easier and help maximize savings so she can stay focused on celebrating the little and big moments that come with a new family addition. This is exactly why Zulily is debuting its bi-annual Welcomem Baby Event from April 6 – May 4 with the theme, “We Got You, Mama!” to help all new and expecting moms find the products and brands they need and want throughout their motherhood journey. read more

Over 500 millennial moms across the country, both new and expectant, told Zulily that they are feeling more prepared and confident as they enter motherhood. They are embracing a new all-in-one shopping approach, with 60% of moms with babies under 12 months shopping online for themselves and their baby at the same time so they have more time to focus on meaningful life experiences with their family. With this in mind, Zulily is uniquely positioned to help new and expecting moms easily and quickly discover new deals and fresh products every day with a shopping experience catered to their specific needs.

"Throughout their pregnancy and early months, the needs of both mom and baby are ever-evolving. We're anticipating those needs and making sure the products, prices and content on Zulily.com are personalized and ready for mom every day," said Erica Williams, Zulily’s Kids Merchandise Manager. "Both new and expecting moms can find a variety of unique and diverse products during our bi-annual Welcome Baby event, all in one place, to not only maximize their savings, but also their time. Because we know that time is better spent with the family."

Other findings uncovered by Zulily’s new research on new and expecting millennial moms includes:

Nesting Instincts: While moms overall feel more overwhelmed by financial burdens compared to a year ago, 70% of moms feel they’re regaining control and confidence when it comes to “nesting” in preparation for welcoming baby home.
Value-Hunting, the Ultimate Mom Obstacle Course: Even with record-setting inflation, sticker shock isn’t stopping moms from buying baby essentials – instead they’re making trade-offs to ensure their newborn has everything they need (36%).
Grandparents or Google: While more tech savvy than previous generations, 73% of moms still opt to use a “phone-a-friend lifeline” for parenting tips and advice, leaning on family and friends who are moms.
TV Marathon or Marathon Training for the Soul: Moms are trading pandemic self-care habits, like binge watching TV, for self-love hobbies in 2022 as part of their daily routines to improve quality of life for herself and her family. Over a third of moms are incorporating self-care as part of their beauty and wellness routines (36%), while 30% are channeling their inner Home Edit skills by organizing and making their everyday lives easier, and 23% are opting for fashion and clothing to spruce up their wardrobes.

New and expecting moms will discover exclusive deals each week on over 1,500 new styles from brands she loves including: Milkbarn, Burt’s Bees Baby, Honest Baby Clothing, Jojo Maman Bebe, Carter’s, Baby Brezza, Chicco, Wonderfold Wagon, Little Millie, Mudpie, DockATot and more, all specially curated around on-trend themes to make her shopping experience easy and fun. These à la mode themes include Dream Big, Retro, Baby, Cottage Core and Vacay Vibes, so their baby nursery can be social media ready. For more information on the Welcome Baby Event, visit Zulily's The Find.

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Contact Information:
Sarah-Ann Soffer
PR Manager, Zulily
PR@zulily.com

Methodology: These findings are based on a Pollfish survey of over 500 U.S. based moms between the ages of 25-44 that are expecting or have a baby under 12 months old. The survey was fielded in March 2022.

More Than a Moment, it’s a Movement: Zulily is Letting Moms Know They’re a Big Deal and Celebrating Them Year-Round

Hindsight is 20/22: New Data from Zulily Reveals Millennial Moms’ Perceptions of New Motherhood with “Return-to-Everything” on the Horizon

March 21, 2022 - SEATTLE - As Mother’s Day approaches and families begin planning celebrations for moms everywhere, online retailer Zulily's launches a 12-week long Mother’s Day Shop celebration from March 10 – May 31. This one-stop-shop features gifts moms can shop for to celebrate the mothers in their lives, as well as reasons to treat herself, recognizing moms for the big deal they are for an entire Mother’s Day season. While millions of moms across the country are highly involved in the planning and execution of their own Mother’s Day, 65% said they’re also the ones cleaning up the breakfast in bed surprises. Zulily knows mothers should be celebrated more than in a moment, and we should embrace and commemorate these heroes of our homes in a movement – issuing a challenge to take a “break” and lean into the showering of love and recognition their family wants to provide. read more

Hindsight is 20/22 and the Year of “We Got This” Moms have gone through a lot since 2020, and the silver lining of 2022 has been discovering the value of getting to spend extra quality time with family at home. A new nationwide survey of 1,000 Millennial moms from Zulily revealed moms with newborns and toddlers are feeling more prepared for motherhood when compared to moms with preschool-aged kids. With more moms embracing the 4th trimester and giving themselves the time and space to prepare and acclimate to being a new mom, both mentally and physically, Zulily has learned many first-time moms (16%) look forward to having a day dedicated to them and plan to spend the holiday with their kids and celebrating becoming a mom as a family.

“Moms are feeling more prepared for motherhood and ready to embrace what comes with it, but they are still superheroes, who spend their time putting their loved ones first all year long and deserve to be celebrated,” said Carmela Jaime Matthews, director of site merchandising and programming at Zulily. “At Zulily, we don’t just celebrate mom for one day; we celebrate her all-season long because they are a big deal. Our Mother’s Day Shop is an opportunity to recognize and celebrate the millions of moms who shop Zulily for the mothers in their lives and encourage treating themselves.”

When it comes to gifting, Zulily’s new data also revealed that over half (52%) of Millennial moms are not giving hints ahead of the holiday, and the majority (78%) like to be surprised with a gift. Other key discoveries uncovered includes:

It takes a (social media) village: Moms reported feeling more supported by online society than from their families. Seventy-two percent of moms said they felt supported by society for the most part when they were a new mom.
“I am Mom, hear me roar…louder!” Moms are finding their voices and speaking up to share how they need to be supported by loved ones ahead of Mother’s Day this year. Sixty-eight percent of moms shared they proactively communicate the best way to be supportive.
Retail therapy, in the palm of your hand: Moms say “yes” to shopping as a positive outlet and opting for better bargains online. Data revealed that 48% of moms say they shop online WAY more now than they did before becoming a mom and are seeing shopping as a positive outlet, saying it’s fun and makes them feel better (46%), serves as a self-reward (43%), and acts as retail therapy (35%).

To further celebrate moms everywhere, Zulily will host a Mother’s Day Sweepstakes starting 4/28, asking customers to share the best advice their mom ever gave them on Zulily.com, which will be shared via social channels bringing together a community of millions of moms to recognize the big deal they are in all our lives. Moms who enter the sweepstakes will be eligible to win part of $10,000 in prizes! Head to Zulily’s Mother’s Day Shop to learn more.

Zulily’s Mother’s Day Shop is the solution for gifting by moms, for moms, featuring new deals each week and brands like Madewell, Chi, Sorel, Champion, Le Creuset and more. The Shop is also specially curated around different gifting themes to make her shopping experience easy and fun including Beauty and Wellness, Athletic finds, Food and Wine, Outdoor Living and Garden, Craft and DIY and Books. For more Mother’s Day gift and activity ideas – whether it’s for other moms or to #TreatYourself all season long, visit Zulily’s The Find.

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Contact Information:
Sarah-Ann Soffer
PR Manager, Zulily
PR@zulily.com

Methodology: These findings are based on a Pollfish survey of over 1,000 U.S. based moms between the ages of 25-44, with kids aged 5 or below. The survey was fielded in February 2022.

The Best Time to Shop (For Kids): New Data from Zulily Reveals the Best Times of the Year for Moms to Save Big on Unique Finds for Kids

Following the introduction of the online retailer’s Best Time to Shop Report to help savvy moms score the best deals for 2022, Zulily shares new data that unveils optimal times to shop all things kids

March 7, 2022 – SEATTLE - When it comes to shopping, moms value saving time and money. And as the heads of households and primary decision makers, responsible for 72% of all purchase decisions, moms are buying a lot, especially for their kids. In fact, families spend up to $1,280 annually on kids clothing alone – approximately 6% of the total costs to raise a child. To help busy moms maximize their time and savings when shopping for their kids, online retailer Zulilyreleased today a special edition report that reveals the best times of the year for moms to shop for kids’ essentials and must-have items. The report complements Zulily’s Best Time to Shop Report, which launched earlier this year and serves as the ultimate year-round shopping roadmap for savvy moms. read more

For those 71% of moms who define themselves as planners and say they shop as early as possible to maintain quality of life, Zulily’s new Best Time to Shop for Kids Trend Report makes it easier for moms to plan ahead and save even more money while shopping for her kids, through curated kids’ products and timely shopping recommendations based on Zulily sales data along with more than 368 million Google key word searches.

“When you become a mom, you become more planful by nature. You budget differently, maximize savings, and constantly look for ways to save time and money in order to create meaningful life experiences,” said Carmela Jaime Matthews, director of site merchandising and programming at Zulily. “With children, items are transitional as kids grow quickly, which means moms continue to seek style and quality, but they’re shopping for their kids more frequently to keep up with every stage.”

To learn more about what’s driving the purchases for their little ones, Zulily went straight to the source – 1,600 millennial moms with children under the age of 12. The best times to shop for kids, as revealed by Zulily’s survey and sales data, include:

Don’t break a sweat, or the bank, over wearing sweats: Sales of kids’ athletic apparel heat up in January. Athleisure reigns supreme for the entire family as kids take a Swiss-army-knife approach to wardrobe planning – one outfit for all occasions. Data shows kids enjoy dressing in athleisure most days, according to most moms (29%). These pieces are not only comfortable, but also functional and convenient, as 37% of moms of grade schoolers say athleisure wear is also used for kids’ physical activities. While sporty apparel typically goes on sale at the end of any season, moms are purchasing do-it-all kids trainers, track suits, and sneakers for their kids earlier in the year – January and February – to avoid the stampede of spring sports.
Warm up to family trips and great savings: Score deals on kids’ suitcases and bags in March. Following two years of family staycations, moms are telling kids to pack their own bag as 45% of those surveyed believe owning a suitcase is an important milestone for their kids – call it responsibility or independence, or a fun lesson on spatial reasoning skills. Given most families (68%) plan to vacation during the summer, try shopping for kids’ vacation essentials in March to beat the rush.
Turn playtime into real savings: Sales of kids’ toys begin in July. Playtime is more than exerting energy; it’s about reinforcing learning and imaginative play. In a world full of batteries and plenty of bells and whistles, 49% of moms say it’s important that their kids have access to simpler playthings, while 40% say they want their kids to spend less time on electronics and more time using their creativity. Moms should stock up on toys for all age groups, including STEM-inspired and learning-based toys, in July and August timeframe.
Make every day and every deal count: Shop kids’ dresses, suits, button-ups and more in August. Data shows moms are finding ways to celebrate the everyday and break out dressier wardrobe for their kids as 39% of those surveyed say they look for any opportunity to dress up their children, beyond more traditional dress-up occasions like church services, weddings or birthdays. Moms should start shopping early, in August, for all upcoming special occasions for kids before the busy fall holiday season.
Storkup on must-have baby gear and nursery essentials in November. The stork may deliver more babies in September, the most popular birth month, but moms are stocking up on newborn essentials year-round with sales surging in December. When it comes to what they’re buying, Zulily survey data shows less is more and it’s all about the simple essentials when preparing for a newborn. Most moms (40%) are choosing a more minimal approach, opting to spend their money on the essentials, like diapers and swaddling blankets, and 31% feel the $500-$1000 range is the ‘sweet spot’ for spending in preparation for their bundle of joy.

For more information and tips to help moms find the best deals on kids merchandise throughout the year, visit Zulily’s The Find — and stay tuned for The Best Time to Shop Report for Home, Fall/Christmas in July and Back to School special editions launching soon. .

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Contact Information:
Mattie Heiderr
PR Manager, Zulily
PR@zulily.com

¹ Source: https://www.usda.gov/media/blog/2017/01/13/cost-raising-child

²Zulily’s Brain of the Planner Study

³Zulily sales data from December 2020 – November 2021

⁴A February 2022 survey fielded by OnePoll of 1,600 U.S. based millennial moms with children ages 0-12 (all other survey data within this report is from this same survey, unless otherwise noted)

⁵Source: https://www.rd.com/article/september-popular-birth-month/

Designed by Kids, for Kids, Zulily Launches New Exclusive Spring Playwear Collection for Moms Everywhere

Now available exclusively, Zulily x Sunshine Swing debuts second collection of children’s spring playwear to get kids ready for upcoming sunny weather and warmer temps

February 3, 2022 - SEATTLE - Following online retailer Zulily's first kid-designed capsule collection, which debuted in January, the six winners from Zulily’s 2021 Back-to-School, #UniquelyZu contest put their sunnies on for a second exclusive collection. The Zulily x Sunshine Swing Spring Playwear Collection launches today through Feb. 17, with all 60+ styles designed by kids, for kids, featuring the perfect options for playing outside and celebrating the brighter things in life. read more

“We know kids have an amazing fashion sense so it’s no surprise Zulily’s data shows 51% of parents say they think their child’s generation has a better eye for style than their own generation,” said Kiki Lockwood, merchandising manager for kids apparel at Zulily. “Given the sea of sameness among product available for moms to shop for their kiddos, Zulily is uniquely positioned to provide kid-designed and kid-approved collections celebrating budding tastemakers and their unique style, especially heading into the warmer months.”

Moms are shopping for summer and vacation essentials in February to prep for kiddos’ Spring Break and get them excited about the warmer weather #OOTD. With 79% of kids saying unique style impacts their feelings by increasing happiness and confidence, a wardrobe refresh in the form of bright pops of color and new styles provide a much-needed spring mood booster. Data also shows 86% of kids say they would want to design their own clothing if someone else could make it for them. That’s why Zulily went to the source and tapped the six #UniquelyZu winners to create inspired designs like floral dresses and skirts, striped tanks and color blocked shorts, rainbow prints, pineapple tees, matching accessories, and bright, bold pieces, giving kids plenty of clothing options that they’ll want to wear.

After hearing from kids across the country through Zulily’s survey, our six winners were able to reflect those sentiments in their unique design approach to the Zulily x Sunshine Swing Spring Playwear Collection:

Kyrie, a 7-year-old from Riverside, Calif., believes fashion can inspire, unite and create togetherness, which is what inspired her warm weather looks. She added: “Having a unique style makes kids happy, so I wanted to reflect that through my designs. From rainbow and floral prints, to butterflies and a Good Vibes graphic, I know these outfits will get kids excited to spend more time outdoors.”
Kamden, an 8-year-old from Lee’s Summit, Mo., aka, “The Bow Tie Guy”, has a love for sophisticated details like chambray and stripes, which inspired his designs. He added: “I wanted to design fashion options for all kids. No matter what your personal style is, there’s something for everyone to look and feel their best!”
Jazlyn, a 9-year-old from Post Falls, Idaho, is a strong believer in expressing feelings through fashion. She added: “I channel my creativity through art, and these spring-inspired designs really reflect that. From bright hues and pineapple graphics to intergalactic patterns, kids will feel uniquely themselves in these styles!”
Emma, a 9-year-old from Seattle, has an affinity for simplicity and comfort, which drove her desire to create clothes with floral and pastel colors. She added: “I was drawn to use light colors, floral and chambray so kids could easily feel comfortable and carefree in any combination of styles.”
Marlee, an 11-year-old from Roseville, Calif., took the guesswork out of pairing outfits together, creating a vibrant mix of colors and patterns in several silhouettes. She added: “While my designs feature fresh graphics including rainbows, bumble bees and palm trees, I also chose complementary colors so kids could mix and match with ease.”
Mady, a 14-year-old from Provo, Utah, loves seeing her drawings come to life, and was especially excited her jellybean print sketch became a reality. She added: “I’m personally inspired by bright colors and new fashion trends, so I’m thrilled I inspired a new pattern for spring. I also chose soft earth tones and oceanic prints to get kids excited for warm weather.”

The Spring Playwear collection includes everything kids need for a day of play or an event, ranging in price from $12.99 to $29.99, and features Girls, Boys and Unisex options in sizes 4-14. A Zulily fan favorite, the Sunshine Swing brand’s aesthetic is inspired by happy-go-lucky days and captures the energy of childhood while giving kids freedom to express themselves. From fun prints to bold colors and playful details – all take center stage within this limited-edition collection.

To shop the exclusive Zulily x Sunshine Swing Spring Playwear Collection for kids and learn more about when the second collection will launch, along with the talented kid designers behind the inspiration, visit Zulily’s, The Find.

# # #

Contact Information:
Sarah-Ann Soffer
PR Manager, Zulily
PR@zulily.com

¹ Survey conducted by OnePoll for Zulily with a sample of 1,000 U.S. parents and their children (ages 5 – 18) in June 2021

Be Mine While Short on Time: Zulily’s First-Ever Date Night Report Finds Parents Favor “Micro Moment” Dating

Seattle-based online retailer reveals new data on how busy parents can make the most of spending quality time with their loved ones this Valentine’s Day

January 12, 2022 - SEATTLE - A long, romantic date night may feel like a thing of the past for today’s busy parents, but it’s the small moments of togetherness that count the most in a relationship. Online retailer Zulily today announced its first-ever State of the Date Night Report that shows how dating behaviors and attitudes have evolved for parents, both single and married, as they found new ways to keep their relationship interesting during the season of romance and throughout the year. read more

Seventy-four percent of parents agree that COVID-19 has changed the dating dynamic, and in parallel, their dating preferences. Even so, consumers planned to spend an average of $165 on Valentine’s Day gifts and celebrations last year1 – the second highest Valentine’s Day in terms of expected spending – meaning parents still feel it’s important to treat their loved ones to something special this holiday.

However, how parents choose to celebrate their relationship looks different than in years past. Out of the five love languages, quality time is still the preference for most parents, while the survey found that ‘Micro Moment Dating’, defined as shorter more frequent moments of quality time under an hour and a half, is gaining popularity among parents.

“Last year, we discovered new love languages and heard moms asking for the gift of ‘me time' amid the pandemic. Now, moms are redefining what quality time means for her and her family and expressing love in the small moments of her day-to-day life, and we’re seeing that manifest in gift giving,” said Carmela Jaime Matthews, Director of Site Programming and Site Merchandising at Zulily. “Parents are taking these micro-moments to appreciate one another and maintain romance in their busy lives, and as a result, moms are seeking products that she can enjoy in her daily routine – whether it’s when the baby is napping, or the coffee is brewing.”

Additional date night trends from Zulily’s nationwide survey of parents include:

Double date, double fun: Coupled up parents are more than twice as likely to prefer double dates with other couples (30 percent) when compared to single parents (13 percent). For the mom who enjoys group activities, consider gifting a trivia game and test your knowledge against your couple friends on your next double date.
Love at sunrise: While moms are still partial to an evening date (44 percent), dads are warming to nontraditional date times like mornings (19 percent) when compared to moms (8 percent). For the morning person in your relationship, a coffee or travel mug will add some flair to those early morning bonding moments.
Three is no longer a crowd - it's a date: Parents are celebrating Valentine’s Day with more than their spouse; they’re asking their children to ‘be mine.’ In fact, 49 percent of married parents consider time with their significant other a date night even if their kids are present. For the mom who loves a family affair, try gifting art supplies for a crafty date night that’s fun for the entire family.
The tried and true, with a twist: The classic dinner and movie night still rank high for both moms and dads when it comes to their preferred date night, but the pandemic has shifted the destination, with 36 percent of moms and dads saying they now prefer date nights in. For the mom who likes to cozy up at home, a candle or glassware can add a touch of romance to your dining room table setting.
Top Couple Themes: The last year has also sparked creativity among some married parents who have taken up new hobbies to do together, with three top couple themes discovered:
- The Home Improvement Couple: Assembling furniture together used to be the true test of a strong relationship, but now 19 percent of parents say they like to DIY or remodel their home with their partner. For the mom with an eye for interior design, surprise her with home décor items, such as art, picture frames, or throw pillows, and spend the evening redecorating a room in your home together.
- The Epicurean Couple: Food is the way into the hearts of 19 percent of parents who say they make a date night of baking or cooking together. For the foodie mom, consider gifting a cookbook for date night dinner inspiration, or Le Creuset® cookware or bakeware.
- The Gamer Couple: Seventeen percent of parents like a bit of competition and enjoy playing games together. For the mom who likes a good game night, try gifting a board game, card game, or bring back an old classic, a jigsaw puzzle.
Short on time and ideas. Forty-eight percent of parents find that working around busy schedules is the most challenging part of planning a date night, while 23% have trouble choosing what to do. Too much overthinking may be the reason why 58 percent of parents are open to someone else planning a date night theme or activity for them. For the busy mom who’s always on the go, try gifting a planner and pencil in your next date night, or catch-all tote to hold all the mom essentials.
The thought really does count: Fifty-six percent of parents say they spend between $100 and $250 for Valentine’s Day, while the ‘sweet spot’ for single parents is under $100. Thirty-five percent of parents would prefer that money to be spent on a thoughtful date night, compared to 25 percent who’d prefer a physical gift. For the mom whose gift requires a little more thought, create a stay-at-home spa date night with cozy slippers and a relaxing bath bomb.

Whatever the budget or date night preference, Zulily is helping parents celebrate Valentine’s Day with an assortment of thoughtful gifts for moms to enjoy however she chooses. For more insights and gift giving inspiration, visit The Find by Zulily.

Methodology The survey of 2000 parents and 500 single parents of children 0-18 was commissioned by Zulily between Nov. 23 and Nov. 29, 2021 and conducted by market research company OnePoll.

¹Source: NRF and Prosper Insights & Analytics’ Valentine’s Day Survey

Zulily Launches Best Time to Shop Report as Roadmap to Maximizing Savings for Savvy Moms

Zulily analyzed a year’s worth of sales data and millions of Google keyword searches to reveal the best times of the year for moms to shop for everything from essentials to must-have items

January 10, 2022 - SEATTLE - Shopping to find the best selection of items and the best prices is no easy feat – especially today when supply chains are still under immense strain and inflation is at a 30-year high, making seasonal shopping a bit more… seasonless. To make it easier, online retailer Zulily has pinpointed when moms should shop to beat the rush, maximize their savings, and score the best deals in its new Best Time to Shop Report. read more

Zulily recognizes that millions of moms plan ahead because it helps them feel less stressed (75%), saves time (62%), and saves them money (54%). While many brands offer deals at the end of a season or during traditional holiday and shopping events like Black Friday, Zulily offers unbeatable deals year-round, with prices that are up to 97% lower than other online retailers . By analyzing Zulily sales data alongside search terms with growing popularity from Google, Zulily was able to determine what’s top of mind for moms and when. By identifying the time of year when most moms are stocking up on items – from home décor to makeup – Zulily is helping moms plan and shop ahead of the surge.

“There are millions of moms who shop on Zulily looking to discover great, fresh finds, and are the primary purchasers of their household. But moms often put shopping for themselves last. In fact, 68% of moms recently told us that they’re more likely to forget to buy personal items for themselves than for the rest of their family ,” said Carmela Jaime Matthews, director site merchandising and programming for Zulily. “We know moms are short on time and always looking to maximize their budgets without sacrificing quality or the brands they love, so by giving moms a roadmap to plan and shop year-round we aim to make shopping easy.”

To find out what’s driving moms across the country to shop, Zulily conducted a poll of 1,000 moms for further insights on all things top of mind and trend setting revealing how and why moms can plan in advance saving time and money. Key discoveries to shop for in the month of February found in Zulily’s Best Time to Shop Report include:

Red hot savings to banish the winter blues: Spring décor sales heat up in February: Moms should start shopping for things like succulents and indoor florals as early as February. But it’s not just about longing for spring warmth and greenery. Zulily survey data shows décor is a form of self-care and brings moms more joy than things like doing a facemask or drinking their morning cup of coffee. Most moms (67%) say they decorate their home for every single season!
Indulge a little and save a lot: Stock-up on the best beauty buys in February: After nearly two years of mask wearing, beauty products are helping moms feel their best, as 58% of those surveyed say they buy beauty products because they are a small, low-cost way to give themselves an emotional boost. Stock up on mood-boosting beauty items like brow grooming, lipstick and makeup in February before sales spike in March.
Turn daydreaming into real savings: Score deals on summer and vacation essentials in February: To conjure up an at-home taste of summer vacations early, moms are shopping two seasons ahead of summer. Data shows this may be their way of experiencing summer vacation vibes and mindsets from home. While most summer styles typically go on sale at the end of the season at brick-and-mortar retailers – flip-flops, sunglasses, swimsuit coverups and one-piece swimsuit sales on Zulily all spike in March.
New #OOTD in winter provides a mood-boost for kids: Shopping for summer and vacation essentials in February may also be due to moms prepping for kiddos’ Spring Break, as parents are helping kids “glow up” their wardrobes while gloomy weather looms since 79% of kids say that unique style impacts their feelings by increasing happiness and confidence. A refresh in the form of coverups and swimwear for a future day of sun and surf or bright pops of color from new spring playwear bring a much-needed mood booster.

To learn more about what to shop all year round, savvy shoppers will want to bookmark Zulily’s, The Find to read the entire Best Time to Shop Report for year-round savings and tune in regularly for Kids, Home, Fall/Christmas in July and Back to Work special editions.

# # #

Contact Information:
Sarah-Ann Soffer
PR Manager, Zulily
PR@zulily.com

¹ Based on Zulily internal analysis of recent Zulily product prices at time of launch of its events at 6am PT as compared to the last competitor price found by Zulily prior to event launch for the identical item. Zulily’s price comparison is conducted by searching an item’s Universal Product Code (UPC) across all three retailer sites (Zulily.com, Amazon.com, and Walmart.com).

² Zulily sales data from October 2020 – September 2021

³ A Nov. 2021 survey fielded by OnePoll of 1,000 U.S. based moms (all other survey data within this report s from this same survey, unless otherwise noted).

⁴ Survey conducted by OnePoll for Zulily with a sample of 1,000 U.S. parents and their children (ages 5 – 18) in June 2021.

Zulily Taps Fashion-Forward Gen Z to Inspire Exclusive Resort Wear Kids Capsule Collection

Designed by kids, for kids, inaugural Zulily x Sunshine Swing Resort Collection launches, now available exclusively at Zulily.com

January 5, 2022 - SEATTLE - With the start of a new year comes the opportunity for moms to help their kiddos refresh their look with inspired styles by unique and trend-forward kids. Today, online retailer Zulily launches its inaugural capsule collection featuring designs by six inspiring winners from Zulily’s 2021 Back-to-School, #UniquelyZu contest. The exclusive collection brought to life by Sunshine Swing will be sold from Jan. 5 through Jan. 19, featuring 60+ styles designed by kids, for kids. read more

“At Zulily, we’re inspired by the way kids have taken a more hands-on approach to their personal style. Our research shows kids are actively shopping with their parents and customizing outfits to help express themselves in new ways,” said Kiki Lockwood, merchandising manager for kids apparel at Zulily. “With Gen Z contributing to a fundamental shift in the way families shop today, we understood the style challenges we aimed to solve – make it easier for moms to find a great selection of outfits that speak to their kids’ unique sense of style. And, with that, we went straight to the sources for inspiration.”

Zulily’s data shows wearing new clothes brings joy to most kids (79%) and helps 57% feel more confident. Additionally, 90% of kids said it’s important for them to define their unique personal style to set them apart from their peers. As moms start shopping for summer and vacation essentials in February to prep for kiddos’ Spring Break, a refresh in the form of coverups and swimwear will bring a much-needed mood booster, as 79% of kids also say unique style impacts their feelings by increasing happiness and confidence. Kids are also turning to mom and dad for inspiration. Fifty-nine percent of kids aged 5-16 say they’ve raided their parents’ closet for clothing, and nearly half (47%) of kids say the 2010s were the coolest fashion decade, followed closely by the 1990s and the 2000s.

Kyrie, a 7-year-old fan of all things tie-dye, from Riverside, Calif., loves how fashion can make an impactful statement, which is one of the reasons she was drawn to use tie-dye in her designs. She added: “Tie-dye is a timeless symbol associated with peace, love and individuality, and I wanted other kids to be able to express those positive feelings through their outfits.”
Kamden, an 8-year-old budding entrepreneur, from Lee’s Summit, Mo., was inspired to create fashion options for all kids. Whether they’re athletic or artistic, he wanted to design an outfit that would fit anyone’s style. He added: “When I’m at school, I’ve found that when I’m dressed comfortably, I feel more confident and successful. All kids deserve to feel the same!”
Jazlyn, a 9-year-old with impressive sketching skills, from Post Falls, Idaho, understands how style impacts feelings firsthand, sharing: “My designs are meant for kids to express how they feel through color.”
Emma, a 9-year-old with an eye for color blocking, from Seattle, wanted to create clothes that are both simple and comfortable, but easy to mix and match. She added: “That’s why I was drawn to use pastel colors, which I feel works for any age and instantly makes me feel happy, so I know others will feel happy, too.”
Marlee, an 11-year-old with impressive fashion sketch talent, from Roseville, Calif., has two passions: animals and fashion. She noted: “It’s no surprise you’ll see a vibrant mix of colors and patterns come to life in my designs, which is perfect for those looking for unique Spring Break essentials.”
Mady, a 14-year-old digital artist in the making, from Provo, Utah, is inspired by bright pops of color, and added: “I keep an eye on fashion trends I see from people whether I’m out and about or at school. That’s what inspired me to create unique styles that are sure to set kids apart from their peers.”

Moms will be delighted to see the kid designers took a page out of their childhood style playbook with inspired looks on display from ruffles, denim, rainbows and Lisa Frank-esque graphics to cotton candy pinks, tie-dye and bright hues of blue, green and orange. The collection includes everything their kids need for a day of sun and surf including coverups, swimwear, rashguards and boardshorts. The collection ranges in price from $12.99 to $29.99, and features Girls, Boys and Unisex options in sizes 4-14.

A Zulily fan favorite, the Sunshine Swing brand’s aesthetic is inspired by happy-go-lucky days and captures the energy of childhood while giving kids freedom to express themselves. From fun prints to bold colors and playful details – all take center stage within this limited-edition collection.

To shop the exclusive Zulily x Sunshine Swing Resort Collection for kids and learn more about when the second collection will launch, along with the talented kid designers behind the inspiration, visit Zulily’s, The Find.

# # #

Contact Information:
Sarah-Ann Soffer
PR Manager, Zulily
PR@zulily.com

¹ Survey conducted by OnePoll for Zulily with a sample of 1,000 U.S. parents and their children (ages 5 – 18) in June 2021

Zulily Partners with Toys for Tots to Deliver Holiday Joy to Children and Families

For every purchase of two items or more from Zulily’s Santa’s Workshop this November, the online retailer will donate $1 to Toys for Tots

November 1, 2021 - SEATTLE - Toys are an important part of every child’s life, and parents agree. The average parent will spend $6,500 on toys per child before they reach their teens1. Toys are also the surest way to provide smiles for children at holiday time. This holiday season, along with unparalleled special finds, online retailer Zulily is bringing millions of customers the ability to make a difference as they shop for holiday toys. Throughout the month of November, for every qualifying order that includes two or more items from Zulily’s Santa’s Workshop, the company will donate $1 to Toys for Tots to help distribute toys to less fortunate children during the holidays. read more

“We have always believed we could provide something special for our customers each and every day, especially during the holidays. As mom’s one-stop destination for holiday gifts, we’re proud to express our commitment to our customers by partnering with Toys for Tots to spread joy with toys,” said Pam Merritt, Zulily’s merchandising manager. “The mission of the Toys for Tots program, to bring new toys to children of low-income families, is near and dear to our hearts because we know the gift of a new toy not only provides hope and joy to children who need it most, but relief to moms who may be struggling to bring joy to their children at holiday time. Now as customers start checking toys off their own holiday gift lists, they can shop, save, and enrich the lives of other children and families.”

Zulily customers are the ultimate planners – in fact, 71% of moms who define themselves as planners say they shop for the holidays as early as possible2. To enable millions of moms to plan ahead and save even more on their holiday shopping, Zulily provided moms an earlier-than-normal look at its Top 25 Toys for Holiday that are guaranteed to spark holiday magic. Through its partnership with Toys for Tots, Zulily is giving back when customers purchase these toys and more for their loved ones, so less fortunate children can share in the holiday magic of new toys, as well.

Beginning November 1, 2021, through November 30, 2021, Zulily will donate $1 to Toys for Tots for every qualifying order that includes two or more items from Santa’s Workshop, a dedicated shopping destination filled with magical toys that make a difference. From toys that develop fine motor and problem-solving skills, to toys that invite imagination and spark creativity, moms can feel good knowing the toys they purchase can also support the change they want to see in the world.

“Zulily creates meaningful connections with shoppers every day by delivering a fun and unique shopping experience. In fact, we’ve sold tens of millions of toys since our first sale in 2010 – that’s tens of millions of lasting memories made from toys alone,” said Merritt. “We recognize our responsibility to make sure these moments of joy also create lasting change for the communities we are a part of. As one of the largest online retailers of toys, we believe we can make a difference – one toy at a time.”

Toys for Tots was founded in 1947 with the goal of giving hope to less fortunate children over the holiday season. More than 70 years later, the program has distributed 604 million toys to over 270 million children. The toys, books, and games donated encourage children to be responsible, productive, and caring members of their communities. Through the joy of toys, no child should be left behind.

Join us and learn more about Zulily's partnership with Toys for Tots and how holiday shopping can help make a difference by visiting Zulily's The Find.

For gifting inspiration, visit Zulily’s Top Toy List for 2021.

1 Source: Data pulled from Toy Industry Association 2016 Report

2 Source: "Brain of the Planner" Study conducted August 2021

Home Is Where the Heart Is: Zulily Partners with Habitat for Humanity to Increase Access to Affordable Homeownership

Zulily will donate 1% of all in-app sales from Home category purchases to Habitat this October

September 30, 2021 – SEATTLE - Online retailer Zulily® is proud to enable Zulily shoppers to make a difference through their holiday shopping in support of the global nonprofit housing organization Habitat for Humanity International. As a champion for millions of moms – heroes of their homes – throughout the month of October, Zulily will donate 1% of all in-app Home category sales to Habitat to help families achieve the stability and independence that comes with an affordable place to call home. read more

“Habitat’s mission to reduce housing insecurity for all families is a critical mission, and more specifically, the fact that a large percentage of their endeavors support single moms struck a chord with us as we know that one’s home is where our customers’ hearts are and the life experiences shared and created in a loving livable home are foundational,” said Kate Aulabaugh, Zulily’s Home & Style Expert. “Since we know Zulily shoppers are shopping earlier than ever this holiday, this October, we will help deliver joy through giving. Now you can shop, save, and we give – we want to be a catalyst to help our customers make a positive difference in their communities.”

There are 43.5 million moms in the U.S.1 many of whom are more focused than ever on doing good for their families as conscious consumerism continues to grow. At the top of that list is keeping kids back in school, safely, and making up for lost learning time – and lost everything time. Moms are focused on preserving the together time they found during the pandemic, while eager to return to a more “normal” routine for themselves and their families. Now, Zulily is making it easy for moms to make a difference, because moms in 2021 are working harder than ever to make a difference for their families, while still caring about the world that her kids are growing up in. Eighty percent (80%) of moms think that by making small changes in their purchasing habits, they can have a positive impact on both their community and environment.2

For those 71% of moms, who define themselves as planners, and say they shop as early as possible3 to help their purchases reach farther and touch hearts and homes, starting October 1, 2021, through October 31, 2021, by downloading and shopping on the Zulily mobile app, any items purchased from the Home category will trigger a donation of 1% to Habitat. Whether it’s bed & bath, kitchen & dining, home décor, patio, garden & plants or fun finds for pets, Zulily shoppers can feel good knowing when they shop for their home, they’re making a difference among families this holiday season.

“We believe every product has a story and a human connection, and we aim to connect shoppers looking for a fun unique shopping experience with an opportunity to forge strong relationships with our community at large,” Aulabaugh said. “But with relationships comes responsibility and for us, that responsibility has always meant making sure that these moments of joy also help build a better world.”

Families find lifelong benefits from partnering with Habitat for Humanity, and Zulily wants to enable more families to have access to an affordable home. Before the pandemic, 1 in 3 families were paying more than 30% of their income on housing costs; today, millions in the U.S. struggle daily with housing costs with 1 in 7 families paying half or more on housing — a level deemed severely cost-burdened.4 Annually, Habitat builds and repairs 10,000 homes on average of which 60% of these homes are led by Moms as heads of households i.e. nearly 25% of families have Moms with kids or are expectant mothers.4 Bringing housing costs to an affordable level can make all the difference in the life — and future — of a family as an affordable, quality home is critical to a family’s well-being — physically, mentally, economically, developmentally.

Join us and learn more about Zulily’s partnership with Habitat for Humanity and how holiday shopping can help make a difference by visiting Zulily’s The Find.

Source: U.S. Census Bureau 2020
Source: Data pulled from Zulily April 2020 survey on some behaviors Americans have towards sustainability and OnePoll of 2,000 parents with kids between 2 – 12 years of age.
Source: “Brain of the Planner” Study conducted August 2021
Source: Habitat for Humanity, Cost of Home

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Color Me Happy: Moms Turn to Color to Improve Baby’s Mood, Demeanor and Development

Zulily debuts curated Welcome Baby Event and Special “Late Night Shop for Mom” offering sleepless moms unbeatable deals on nursery décor and other baby essentials

SEATTLE, Sept. 16, 2021 – A new national survey of moms reveals there might be more to purchasing baby cribs and onesies than function. Research fielded by online retailer, Zulily, shows new moms are using color in the nursery and across other baby essentials to positively influence their child’s development and relationship with the natural world as their baby grows. read more

The findings come as Zulily launches its bi-annual Welcome Baby Event and special “Late Night Shop for Mom” – a month-long shopping event that will offer free shipping on orders placed between 2 a.m. and 6 a.m. Eastern for curated collections refreshed each week, featuring unbeatable deals on must-have baby gear and other nursery essentials that promote comfort, calm, learning and adventure with baby at home.

The need for comfort and calm has increased over the past year, with the majority of new moms (59%) reporting they wake up at least three times each night – largely to care for their children. A similar survey conducted last year showed that just 16% of moms woke up as many times. Recent studies suggest the pandemic may be to blame, as women – and moms in particular – are experiencing more stress compared to this time last year. Now more than ever, tones and textures play an important role in creating an environment that is more conducive to sleep and soothing for both mom and their little ones, even during daytime hours.

“We know it’s a struggle for new moms to find time to sleep, and while we can’t help coo newborns back to bed, we can help moms during those late nights,” said Lorraine Beltran, Zulily’s baby and maternity expert. “Zulily’s bi-annual Welcome Baby and Late Night Shop for Mom gives new moms special savings and curated shopping events during those sleepless hours, with items that offer colorful design, a sense of calm and even a little adventure to fill their babies lives with.”

The new research gives more insight into what moms are shopping for when it comes to life at home with a new baby, and why:

Color Me Happy: The majority of new moms (68%) believe the colors they surround their kids with affect their baby’s mood and development. In addition, the vast majority of moms (80%) say it’s at least somewhat important to follow a “color scheme” for their baby (how they dress them, design the nursery, etc.). More than half of moms (65%) also say that as their child grows, they will look to introduce them to other colors to achieve different psychological effects. Zulily offers brands like Honest Baby Clothing, Carter’s and Mud Pie which provide colorful décor and apparel that will bring a rainbow of color options to promote a calming, happy environment for baby.

For those looking for an added dose of design inspiration, Zulily’s Astrological Color Wheel features color suggestions and design tips for moms of all signs and can be found on The Find, Zulily's blog.

Positive Touch & Feelz: Décor can be extremely important in influencing the way babies see, experience, and interact with the world around them, as 60% of new moms say that incorporating natural elements into their baby’s life will help them have a more positive relationship with nature as they grow. According to 71% of new moms, elements of nature, like woven or wood accents and earth tones, also make them feel calmer at home. Zulily offers brands like Oliver & Rain, Sophie la Giraffe and Tesa Babe, which have plenty of floral apparel and natural wooden décor items that will bring a touch of nature to the home or nursery.
Adventures in Child-Rearing: Despite more time spent at home due to the pandemic, moms are looking to instill a sense of adventure within their own four walls. Sixty-five percent of moms believe they can inspire a sense of adventure in their child through décor. The majority of new moms say they’re most excited to go to the beach and the zoo with their baby for their next adventurous trip. Zulily offers brands like Jojo Maman Bebe, Hudson Baby and Bon Bebe to bring beach, zoo, and other adventure-filled styles home.

Zulily’s Late Night Shop for Mom launches on September 16, 2021, with new weekly themed events going live every Thursday from 2 a.m. to 6 a.m. Eastern each week through October 13, 2021, all within the Welcome Baby Shop. Featuring nursery décor, baby clothes, baby gadgets, baby toys, and more at up to 70% off.

Methodologies: Zulily surveyed 1,000 U.S. based new or expectant moms, ages 18+. The survey was fielded in July 2021. The survey was conducted online through Pollfish Surveys (complete methodology can be found here) in July 2021.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Zulily Unveils Its Second Annual Top Toy List For 2021 Alongside America’s Most Playful Cities

Seattle-based online retailer’s toy experts outline 2021’s 25 hottest holiday toys – including picks from Barbie®, The LEGO Group and Fisher-Price® – and reveals new data on how Moms can make the most of planning ahead for the Holidays

September 1, 2021 – SEATTLE - ‘Tis the season to stock up early as today online retailer Zulily® announced its second annual Top Toy List for 2021 ,giving moms an earlier than normal look at the hottest toys along with other holiday items that may be in shorter-than-usual supply this season. read more

Consumers plan to spend $998 on average gifting this winter, be it for themselves, their families or their friends. Ongoing supply chain challenges as a result of the pandemic and inflation, which is at the highest it’s been over the past 13 years, means finding unbeatable deals on the most coveted items will be challenging this holiday season.

“We know the holidays can be stressful for moms and that’s going to be heightened this year if they can’t find exactly what they’re looking for – for their families or friends,” said Sheila Nugent, Director of Toy Merchandising at Zulily. “That’s why we’re giving them the ultimate holiday preview before anyone else, so they can plan ahead and ensure no sad faces when it comes time to unwrap gifts. And since Zulily offers up to 70% off on the must-haves for the season – from gifts and home décor to toys, moms will have peace of mind instead of panic this holiday.”

In its 2021 Toy Index, Zulily – one of the largest online retailers for toys – names its Top 25 Toys for Holiday, hand-picked by its in-house toy experts. The index also offers an inside look at what other holiday items moms are shopping for early with a list of Top Trending Holiday Items to Buy in Advance – and names America’s Most Playful Cities, those that are buying and searching for more games and toys than any other U.S. metropolis.

Zulily’s Top 25 Toys for Holiday: From toys that develop fine motor and problem-solving skills, to toys that invite imagination and spark creativity, moms can find these or similar toys on Zulily that are guaranteed to help create holiday magic. Make sure to shop early, as most of our sales events last only 72 hours – so once it’s gone, it’s gone! But with new things added every day, customers can check back often to find exactly what they’re looking for. Some of the top toys for this holiday season include:

Barbie® Three-In-One Dreamcamper by Barbie: Prepare for a wonderful camping trip with this versatile set! Kids can change the shape and functionality of the camper to create imaginative arrangements all their own. Suitable for ages 3 and up.
PicassoTiles 101-Piece 3D Magnetic Building Tile Play Set by Picasso Tiles: Design, build and let imaginations soar with this colorful, magnetic toy set that little ones will love. Suitable for ages three and up.
Fisher-Price® Giant Rock-a-Stack® Toy by Fisher-Price: Help strengthen and develop your little one's fine motor and problem-solving skills with these stacked rings in bright colors. Suitable for babies 12 months and up.
Joybay Sky Blue Premium LED Swing Car by Joybay: Boasting vibrant hues and a dynamic design, this sweet ride-on just needs kiddos to turn the steering wheel from left to right to get racing. Able to be used indoors and out, this super quiet ride features light up LED wheels for a dazzling drive by display. Suitable for ages three and up.
LEGO® Marvel Studios The Guardians’ Ship by The LEGO Group: Transport kids into a universe of imaginative adventures with this rewarding model-making project, perfect for any fan of the Marvel Universe. Suitable for ages 14 and up.

Stock Up on All Things Holiday at the Right Time: When it comes to holiday décor and preparing the home for entertaining, 71% of moms start buying their holiday gifts in advance. Shopping data from Zulily reveals moms are stockpiling Christmas décor and other holiday items as early as July. This helpful shopping data will help consumers plan ahead and avoid last-minute panic this season:

Holiday stockings: The number of holiday stockings purchased were up +256% in July 2021 compared to previous months and are expected to reach an impressive +1,609% by the time November rolls around – based on data from November 2020.
Holiday ornaments: Zulily data shows moms were stocking up by getting them all in July and August 2020, with August selling 4x as many as July.
Green Trimmings: Most faux trees, wreaths and garland are purchased in October and November, making September a prime time to find what you need.

The full Top 25 Toys list and more holiday buying trends can be found on The Find, Zulily’s blog:

America’s Most Playful Cities: Certain cities are proving to be a bit more playful than others this holiday season. According to Zulily sales data and Google trend searches of toys and games, 20 cities rank as America’s Most Playful Cities, from the bright lights of Vegas to the Rocky Mountains in Colorado. Not to mention Texas, where everything is bigger, even the fun, snagging four of the top twenty spots:

San Antonio, Texas: San Antonio is not only the most visited city in Texas, it’s also a huge fan of having fun. You could line nearly the entire length of the Riverwalk (over 13 miles worth!) based on the number of toys and games they’ve purchased in the last year.
Louisville, Ky.: If you stacked all the Card Games Louisville purchased over the last year, you’d have the equivalent of 1.86 times the height of “The Big Bat,” the city's famous exact-scale replica of Babe Ruth’s 34-inch Louisville Slugger, which towers over 120 feet into the sky.
Colorado Springs, Colo.: When it comes to superheroes, Colorado Springs a.k.a. Olympic City USA might know a thing or two. Home to the U.S. Olympics and Paralympics headquarters, training center and museum – it’s no surprise Action Figures were the city’s top toy choice.
Las Vegas, Nev.: Vegas is known for playing games, but did you know they love Board Games the most? You’d have to pass GO in Monopoly 75 times to equal the number of Board Games purchased here over the last year.
Fort Worth, Texas: Home to the Texas Motor Speedway, the number of Toys and Games purchased in Fort Worth over the last year is equivalent to going around “The Great American Speedway” track over six times.
Philadelphia, Pa.: Prepare to climb the Rocky steps at the Philadelphia Art Museum 789 times to equal the number of toys and games bought by the “City of Brotherly Love”.
Omaha, Neb.: You’d have to cross Omaha’s renowned bridge, “Bob”, 16 times to equal the number of Toys and Games purchased by this city in the last year. While there, make sure you go “Bobbing” which means taking a photo on Bob’s state line between Nebraska and Iowa.
Houston, Texas: Houston doesn’t have a problem... when it comes to size. As the most populous city in Texas, it’s no wonder Toy Building Sets were their top toy choice – they’ve got architects in the making!
Phoenix, Ariz.: “Valley of the Sun” residents might be a little stressed. Phoenix ranked second highest in the country for fidget toy searches. We recommend Top Toy #6, the Tech Zebra Blue Circle Tie-Dye Push Pop Anti-Stress Pad, as the cure.
Columbus, Ohio: We were puzzled to see Columbus’s top game of choice were puzzles and not card games, considering world famous card trick magician Howard Thurston hails from the city known as “The Heart of it All”.
Chicago, Ill.: The “Windy City” will blow you away by how good they are at puzzles – their most purchased game.
Portland, Ore.: When it comes to being quirky, Portland reigns supreme as home to the world’s smallest city park, the 24” Mill Ends Park – which you could fill over 100x with the number of Stuffed Animals residents have purchased over the last year.
Charlotte, N.C.: “Queen City” sure knows how to have fun – you’d have to walk the length of Little Sugar Creek Greenway 2.5 times to equal the number of toys and games purchased by the city of Charlotte over the last year.
New York, N.Y.: Start spreading the news. It’s no surprise what type of toys the epicenter of art & culture purchased most – Development Toys! You could visit every Subway stop in NYC nine times to equal how many they’ve purchased.
Virginia Beach, Va.: While the Virginia Aquarium & Marine Science Center features an impressive 12,000 animals, Virginia Beach residents purchased nearly three times as many toys and games over the last year.
Tucson, Ariz.: Tucson is famous for having 350 days of sun a year. If every toy and game purchased by the city over the last year represented a day, you’d have the equivalent of 107 sunshine-filled years to look forward to!
Kansas City, Mo.: With over 200 fountains, Kansas City is known as the “City of Fountains”. Based on the number of toys and games they purchased over the last year, you could visit every fountain in the city over 153 times.
Dallas, Texas: Based on the number of toys and games purchased by the city of Dallas over the last year, you could fill the Dallas Zoo, which houses 2,000 animals, nearly 22 times.
Oklahoma City, Okla.: As the largest city in the state of Oklahoma, Oklahoma City must be polka music fans – as Accordions are their musical instrument of choice, their most purchased in fact.
Austin, Texas: While an impressive number of toys and games were purchased by the city of Austin over the last year, it only represents 4.3% of the 1.5 million bats (the largest bat colony in North America) living under Congress Avenue Bridge – Keep Austin Weird!

The top toys and trending holiday items are all available in Zulily’s Santa’s Workshop and annual Holidays Shop, which features everything moms need for the holiday season, with early deals on gifts, holiday décor, toys and more. Santa’s Workshop is live now through December 15, 2021.

For more tips on how to plan ahead this holiday season – and all year long, read Zulily’s new “Brain of the Planner” report.

Methodology
The Top Trending Holiday items were identified by looking at sales of holiday items sold on Zulily.com from 7/25/20 through 8/1/21 to determine month-by-month trends.

America’s Most Playful Cities were identified by comparing top cities that ranked across Zulily sales and Google search data. The cities that purchased the most Toys and Games on Zulily.com from 8/1/2020 – 7/31/2021, were compared with those that ranked highest in Google Trends for searches of “Toys” and “Games” from 8/1/2020 – 7/31/2021. The average ranking was calculated for each city that appeared in all three data sets to determine their spot on this list.

About Zulily®

Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Zulily Releases Findings on Psychological and Emotional Benefits of Planning from First-of-its-Kind Study

New research shows that having a planning mindset can reduce stress for moms and create an overall sense of control over one’s life—and these positive behaviors can be learned over time

August 10, 2021 – SEATTLE - Online retailer Zulily® today released findings from a first-of-its kind pilot study, conducted by third-party researcher ENGINE, that used Artificial Intelligence (AI) to analyze human emotions through facial and linguistic expressions. Titled “Brain of the Planner”, the study shows exactly what motivates moms to plan, what they experience as a result and how others can learn positive behaviors that enable them to experience similar benefits. read more

Moms of children up to 17 years of age were interviewed and categorized as either “Planners,” defined as those who form in advance an organized method for action, or “Procrastinators,” defined as those who intentionally put something off. Categorizations were based on how frequently they said they exhibit procrastination-like tendencies (for example, how often they decide to do tomorrow something they intended to do today).

The report indicates that planning and procrastination are both means of coping with anxiety, but planning behaviors are more effective at reducing anxiety, as Planners experience more feelings of happiness, less stress and better health overall. Planners also report feeling more confident and financially secure and have stronger family relationships. Nevertheless, Procrastinators can find ways to plan effectively and experience these same outcomes with the right motivators and strategies in place.

“We know our customers – millions of moms – are super planners, and plan to find great deals because they know the value of trade-offs. Four times as many moms choose savings over speed, because the more she saves, the more meaningful life experiences she can create,” said Olly Downs, vice president of MarTech, data and machine learning at Zulily. “Moms come to Zulily expecting a personalized shopping experience and Zulily delivers on that expectation using a suite of technology solutions every day to deepen personalization to the point where no two experiences are the same. We’re excited to work with ENGINE and their research partners Relative Insight and iMotions to seek deeper understanding of human language and behaviors that impact how, why and when consumers shop.”

The Study
ENGINE conducted a literature review of pre-existing research and carried out the study. Beginning with a survey of more than 2,000 moms from across the country, the goal was to understand what motivates Planners and Procrastinators, what emotions they experience as a result of planning and procrastinating, and if there are any benefits that can be attributed to either behavior.

Following the survey, 100 Planners and 100 Procrastinators elected into a “Digital Hive” – an online qualitative methodology that asked participants to engage in a variety of storytelling and video - and photo-based tasks. ENGINE worked with Relative Insight for linguistic coding of 515,548 participant-generated words in the Hive, and iMotions for facial coding of Hive member-submitted webcam videos. Micro-expressions were analyzed to uncover feelings of joy, anger, surprise, fear, sadness, disgust, and contempt, and compared with self-reported emotions.

Key Findings
The top benefits of planning, as revealed by the research, include:

Reduced Stress and Anxiety: Planners and Procrastinators both report their behaviors as a way of managing stress, but Planner moms reported less anxiety and showed more control over their emotions during deadline-driven scenarios, whereas Procrastinators displayed anxiety through every stage.Planners are also more likely to approach life responsibilities early, like filing taxes, paying bills and buying gifts for their children. As a result, Planner moms reported feeling less stressed about these activities.
- Seventy-one percent of Planners say they shop for the holidays as early as possible, compared to 45% of Procrastinators.
- Thirty-seven percent of Planners said they feel stress related to this task, while nearly 60% of Procrastinators said the same.
While there is no right or wrong way to tackle life responsibilities, advanced planning through small behavioral changes could yield significant benefits.
More Time for Leisure and Socializing: The ability to plan ahead leads to more headspace for pleasurable pursuits and personal passions.
- More than half (52%) of Planners report having time for a social life and 44% report having enough time for themselves, compared with 39% and 31% of Procrastinators who said the same, respectively.
Linguistic coding revealed that Planners more often used examples related to joy and passions (arts and crafts, travel, cooking, shopping, sports, music and family), while Procrastinators talked about distractions (eating out, socializing, watching movies) and life stresses (work, school, deadlines, money). Procrastinators, however, are capable of seeing the possible solutions by listing ways to be better organized across each stress factor.
Healthier Relationships and More Stability: Planners have more secure relationships with their families, finances and others.
- Seventy-nine percent of Planners said their family relationships are strong, whereas 65% of Procrastinators said the same.
- Nearly half (49%) of Planners said they are financially secure, whereas just one-third (33%) of Procrastinators said the same.
- Planners, versus Procrastinators, are also more likely to feel respected by their friends (93% versus 81%), colleagues (92% versus 78%), kids (91% versus 81%) and significant others (85% versus 74%).
Nevertheless, having a written action plan helps motivate Procrastinators to get things done and make changes that positively impact the various types of relationships that come throughout life.

“It’s easy to take planning behaviors for granted. Often, it’s so ingrained within us to plan or procrastinate that we don’t even realize we’re doing it. The Brain of the Planner study shows that there is more that can motivate us to practice planning and it can impact more than just how we feel on the inside – it can have a real impact on the way we lead our lives,” said Dr. Tarra Bates-Duford, a psychologist and family relationships expert who worked with ENGINE on the research.

To help more moms experience the benefits of planning, Zulily is sharing 10 Ways to Train Your Brain with tips to learn how to better plan – even for the most steadfast Procrastinators.

The online retailer is also giving Planner moms a way to prep for the holidays extra early. Zulily’s new holiday shop – Santa’s Workshop – features everything moms need for the holiday season, with early deals on gifts, holiday décor, toys and more. Santa’s Workshop is live now through December 15, 2021.

To download the full “Brain of the Planner” report, visit www.Zulily.com.

Zulily Helps Teachers Save Even More with Beta Test Launch of Zulily Teacher Program

Ahead of the back-to-school season, the online retailer launches new subscription business model feature, which aims to support and delight teachers by offering a 10% discount on thousands of products for 90 days.

August 9, 2021 – SEATTLE – Teachers play a critical role in educating and inspiring children and communities – and many pay out-of-pocket to do so. In fact, teachers spent an average of $750 of their own money during the 2020-2021 school year – the highest amount ever.1 To support the everyday heroes that work tirelessly to prepare the next generation, online retailer Zulily is beta testing its first teacher appreciation subscription program that enables teachers to save 10% on whatever they are purchasing – whether for the classroom or for themselves. read more

Zulily Teacher Program is part of the company’s beta test of a subscription business model. The new feature provides teachers with a free three-month Zulily subscription, unlocking 10% off every order for 90 days after verifying their teacher status by completing a brief online form with school name, first and last name, and school-issued email address.

“As influencers of moms, and moms themselves, teachers have long been a part of the Zulily community. They wear the mom mantle for eight hours every day and deserve our appreciation, especially after the unprecedented school year they’ve had,” said Kiran Akkineni, Senior Vice President and Chief Marketing Officer at Zulily. “What we do differently and innovatively at Zulily is create unique experiences for segments that often get overlooked.”

Zulily uses SheerID, a third-party platform that verifies association with specialized segments, to confirm that customers are a current teacher within seconds. Once verified, customers are automatically enrolled in the program and will see a Teacher Program 10% discount at checkout. Customers who are currently employed as a teacher, faculty or staff at a K-12 school or university in the U.S. are eligible for the offer.

“We are testing the Zulily Teacher Program to adapt to evolving consumer demand and enable teachers to get the maximum value for every dollar they spend on classroom and personal needs as they prepare to go back to school. By testing this new innovation, we can better understand our customers who are teachers and enable further innovation based on their needs and requirements,” said Akkineni.

Teachers can enroll in the Zulily Teacher Program at zulily.com/lp/teachers now through September 15. Customers who have already verified their teacher status through Zulily have been automatically enrolled in this offer. The subscription will end after three months unless teachers choose to renew.

Zulily Launches 2021 Back-to-School Fashion Forecast – A New Trend Report and Mom Shopping Guide Informed by Kids

With DIY self-expression and retro styles emerging as key trends, Zulily is helping budding designers’ dreams come true: Six kids will win $6,000 and an opportunity to help design their very own clothing collection for Zulily’s new Back-to-School Shop

July 7, 2021 – SEATTLE – This Back-to-School season, kids are helping steer the virtual shopping cart with greater influence over parents’ purchasing decisions. For Gen Z, this moment is an exercise in self-expression and personal identity. A new trend report curated by online retailer Zulily – informed by a survey of 1,000 kids nationwide – shows that kids are not just dressing off the rack, they are taking Back-to-School fashion into their own hands with personalization as the lead theme. read more

“At Zulily, we’re constantly focused on making Back-to-School shopping easier and more fun for mom – this year, we talked directly to the ones who are helping mom shop – her kids – and got to the root of what’s trending,” said Kelly Staponski, Director of Merchandising for Kids Apparel. “Kids are looking to shed their sweats they lived in throughout the pandemic and are now more excited than ever to express their personalities through styling outfits that invite creativity, spark feelings of empowerment, and confidence at school.”

The 2021 Back-to-School Fashion Forecast
According to the survey, 99% of parents say it’s at least somewhat important to involve their kids in purchasing decisions when it comes to Back-to-School shopping. Zulily’s 2021 Back-to-School Fashion Forecast put kids in the shopper’s seat to identify three emerging trends that show not just what kids are shopping for, but why:

Movers & Shakers – Kids are using style to help them feel their best, and see style as a means to channel confidence and boost performance at school. Ninety percent (90%) of kids say being able to express their personal style helps them feel more productive at school. Kids also say that fashion has a direct impact on their mood, with happy, confident, and strong ranking as the top moods' kids feel when they’re sporting a new outfit.
Glue Guns & Glitter Bombs – It’s not just about feeling confident, but feeling creative. Kids are customizing their clothes with glue guns, bedazzlers, scissors and more – to create styles that are uniquely them. Seventy percent (70%) of kids say they add personal touches to articles of clothing to make them feel more distinctively special.
Retro & Reimagined – Retro styles are back (hello mom jeans!), and kids are turning to mom and dad for inspiration. Sixty-four percent (64%) of kids aged 9 – 18 agree that they love retro fashion and it inspires their daily school outfits, and 59% of kids in that same age group say they have raided their parents closet for clothing. But they aren’t quite ready to throw it all the way back to the 60s or 70s. Nearly half (47%) of kids say the 2010s were the coolest decade.

“In addition to apparel, expressing one’s personality impacts trends in Back-to-School accessories and supplies -- practical and personalized,” said Shelia Nugent, Director of Merchandising for Kids Accessories and DIY. “We’ve seen significant growth in the DIY category over the past year, which is no surprise since kids want to demonstrate their individuality. You’ll see this trend of personalization when it comes to kids top 3 essential needs for school success: new supplies, shoes and backpacks.”

Inspiring Budding Fashion Designers – A Contest for Kids
To give kids even more ownership over what they wear – and bring to life fresh, unique new styles inspired by kids for kids – Zulily is launching the Back-to-School, #UniquelyZu Contest that will give six kids a chance to be the trend setting inspiration for an exclusive capsule collection.

Open now through July 31, 2021, the contest calls on parents across the country to submit an Instagram post on behalf of their kids ages 5 – 14, reflecting their child’s unique sense of design and fashion. Six inspiring designs will be chosen to win a $6,000 Back-to-School prize package, and a bonus opportunity for the winning parents and children to participate in a design session with Zulily, providing creative inspiration for an exclusive Zulily capsule collection to be launched in 2022 that will range from swimwear to Back-to-School styles.

For details on the contest, how to enter, and full terms and conditions, visit Zulily.com.

The Zulily Back-to-School #UniquelyZu Contest and 2021 Back-to-School Fashion Forecast accompany the launch of Zulily’s latest Back-to-School Shop. With millions of unique outfit combinations for kids available to mix and match, the shop invites kids to customize, mix, match and express their individuality like never before. Complete with must-have brands like adidas, Crayola and S’well the shop will be live through September 15, 2021.

Methodology
Survey conducted by OnePoll for Zulily with a sample of 1,000 U.S. parents and their children ages 5-18 in June 2021.

About Zulily®

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Zulily Launches First Ever Head & Home Space Quotient in Home Trend Report Revealing Practical Design Inspiration for More Productivity, Mindfulness and Togetherness

With 68% of moms admitting to having the “junk drawer jitters” - the online retailer’s new Head & Home Space Quotient offers insights and solutions for what’s top of mind for mom at home

June 21, 2021 – SEATTLE – Designing and buying for the home isn’t all about pattern play – especially for moms. To offer design insights and inspiration for what’s really important to moms, online retailer Zulily® today launched its first Home Trend Report. Informed by a new, nationwide survey of 1,000 moms, the report outlines a Head & Home Space Quotient, which explores the psychology driving home design and purchases and top of mind insights that inspire productivity, mindfulness and togetherness at home. read more

“Our homes have been transformed this past year, doubling as office, school, playground, and restaurant for our families. But we want to help mom reclaim her home through design, by making it not just a place that invites relaxation, but also helps cater to these newfound uses that likely aren’t going away anytime soon,” said Kate Aulabaugh, Zulily’s Home & Style Expert. “Our new research is informed by moms, for moms—a real life perspective on how the home can transform into a perfect place that inspires productivity, mindfulness and togetherness with family and friends.”

Featuring a curated list of top-selling products, the Head & Home Space Quotient helps mom transform her home by focusing on three trends that matter to her most:

Productivity: Eliminating the Junk Drawer Jitters
The junk drawer isn’t the only place in the home that’s become a catchall for clutter – and it’s impacting the way families function at home. Sixty-eight percent of moms say they experience the junk drawer jitters – the stress of small spaces becoming inundated with clutter – and after more than a year spent largely at home, 32% of moms say their home has gotten less organized. With more guests likely to stop by in the coming months, 44% of moms say they are likely to shove clutter into a nearby closet. Rather than hide away the clutter at the last moment, homes can become more productive and efficient if organized effectively. The survey revealed that for moms, products that save time are top of mind, followed by those that save money and space. Zulily’s home style experts say brands like iDesign, home basics and Whitmore are must-haves for alleviating your clutter.

Mindfulness: Creating Serene Spaces
Moms see their home as an oasis for relaxation and 34% name color as the #1 way they create calm where and when it matters most. Bedtime and meal prep are the most and least relaxing times of the day for mom respectively, with family time in the living room falling in the middle. Moms are feeling like the bedroom (46%) and living room (43%) need a greater sense of calm. Zulily’s home style experts say that adding a cozy rug and soft lamp lighting are the most effective ways to add more calm to your living room and bedroom – so you can reclaim your Serene Spaces.

Togetherness: Having a Yard Act to Follow
Most moms (58%) are feeling more pressure this summer to have an impressive outdoor space compared to prior years, but what’s most important? It’s the basics that count most. Thirty-one percent of moms say enough comfortable seating is the top priority, while 24% said connecting with the people you love is most important. Zulily’s home style expert says that getting both a table and chair set and patio sofa set is the best way to have enough seating for entertaining guests.

To see the full Head & Home Space Quotient and design inspiration for each room in the home, please visit Zulily’s, The Find.

Methodology
These findings are based on a Pollfish survey of 1,000 U.S. based moms, ages 18+. The survey was fielded in May 2021. 

About Zulily®

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Shop and Sip: Zulily Helps Moms Celebrate National Best Friend Day with Launch of Exclusive, Limited Edition BFF Wine, Always Better When Together, Trio of Bottles to Uncork with Besties

Three California wines will celebrate the “recipe for the perfect friendship," as new data from the Seattle-based online retailer reveals what moms are looking forward to most after a year away from friends: a good old fashioned Moms Night Out (or In!)

June 7, 2021 – SEATTLE– To celebrate National Best Friend Day on June 8, online retailer Zulily® today launched a wine collection designed to bring moms together and celebrate their friendships after a year of being apart. Created by Vintage Wine Estates for Zulily, the limited-edition collection features a Rose, Sauvignon Blanc and Cabernet, specially labeled with a recipe for the perfect friendship. The three-bottle collection celebrates the qualities moms look for most in their best friend: honesty, humor and trust, and will be available exclusively on www.zulily.com while supplies last, beginning today through June 15, for $49 per trio. read more

A new, nationwide survey from Zulily revealed that nearly half (49%) of moms say they have only seen their friends two times or fewer in the last year. The special edition wine is designed to help make their upcoming reunions all the more special.

“Friendships are an integral part of life – and that’s especially true for moms. Friends offer a built-in-support system and source of laughter that can help make the parenting load a bit lighter," said Megan Marshall, Zulily’s director of brand marketing. “This year, that support happened mostly from a distance – via video calls, text messages or on social media. We wanted to help moms mark their in-person reunions with something worthy of the occasion. Vintage Wine Estates makes amazing California wines and these special edition labels speak to what we’ve always known a great bottle of wine has the power to do: connect, unite and celebrate."

Zulily's new nationwide survey of moms also uncovered what’s top of mind for mom when it comes to her friendships:

Moms Supporting Moms: Friends and partners are the most essential ingredient of a modern-day friendship, showing that girl gangs for moms are about far more than just fun.

Nearly 30% of moms speak to their mom friends twice or more a day. Seventy-five percent of moms say these conversations revolve around kids at least daily.

Moms also say support (79%), humor (66%), and patience (65%) are essential for a successful modern-day friendship.

When it comes to how their friendships have changed since becoming a mom, the most common response from moms was that they proactively look for other mom friends for support (51%).

Eighty-four percent say a supportive spouse or partner is important to maintain friendships.

While moms may not have had much IRL face time with friends, emojis, social media and kids have helped them stay connected.

Eighty-four percent of moms stay in touch with friends by texting, 71% send fun memes or content on social media, and 44% say they schedule playdates with their kids.

The emoji language: When it comes to communicating via emojis, 56% of moms say they use the laughing face emoji the most, with the poop emoji as the least used (5%).

Sixty-eight percent of moms say they most frequently discuss relationships (spouses, partners, neighbors and family), 53% say they discuss momload and the pressures of being a parent, and 49% say life achievements including milestones with the kids.

Moms Night Out (MNO): with moms itching to see their best friends again, girls’ nights out and happy hours at home are ranking as the top ways moms plan to reunite.

Moms say the first thing they plan to do when reuniting with friends include planning a girls night out (40%) and hosting a happy hour at home (25%).

Fifty-three percent of moms say sweets or libations are what they are most likely to gift their friends, and 64% of moms are likely to choose wine by the label for their long-awaited happy hours and MNOs.

To buy a bottle of this new limited-edition wine for your best friends, visit www.zulily.com.

Methodology

These findings are based on a Pollfish survey of 1,000 U.S. based moms, ages 18+. The survey was fielded in May 2021.

About Zulily®

Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Press Release

Small Changes at Home Add Up to Big Impact: Zulily Launches First Ever Sustainability Shop to Help Moms Make Greener Choices for Their Families and the Environment This Earth Month

Shopping Sustainably Helps Conservation International; Zulily Will Donate up to a Maximum Total of $100,000 to Help Plant 50,000 Trees Internationally

April 6, 2021 – SEATTLE – Trying to go green, confused, and only feeling blue? Zulily® gets it. Helping the environment can feel like a herculean task. To make it easier for families to make small changes at home that can have a big impact over time, Zulily today launched its first ever Sustainability Shop in honor of Earth Month. Curated with a special collection of Earth-friendly products that are either Reusable, Recycled or Recognized^*, this one-stop shop offers customers a way to help their families live more sustainably both at home and on-the-go. read more

Every purchase made through The Sustainability Shop will also help fund the work done through Conservation International, a non-profit organization that has been fighting to protect nature for over 30 years. In addition to a $50,000 donation Zulily is making to help Conservation International plant 25,000 trees, customers can help double that contribution! From April 6 – April 30, 2021, for every eligible $35 purchase by a U.S. resident that includes at least one item purchased from The Sustainability Shop, Zulily will donate an additional $1, up to a maximum total donation of $100,000, to help plant another 25,000 trees internationally.

A recent survey from Zulily revealed that 94% of parents say being eco-friendly is important to them, but 85% feel they would benefit from having more guidance on how to reduce their environmental footprint as a family.

“We know moms have looked to us for years to find that special something for their family, their homes and themselves. We also know that after spending more time at home over the last year, many of us are thinking about how the purchases we make for inside our homes can make a difference in the world around us, too,” said Megan Marshall, Zulily's director of brand marketing. “Our new Sustainability Shop and work with Conservation International aims to help moms everywhere do what they’ve always loved doing at Zulily – shop and save – but in a way that’s better for the present environment so future generations can continue to enjoy the planet.”

Zulily’s survey asked parents across the country about environmental issues that are most important to them, and how parents are creating hands-on experiences for their kids at home to teach them to care for the environment.

Sustainability is a top issue for all family members, but moms say they could use some gentler peer guidance when it comes to being more eco-minded.

Eighty-eight percent of parents wish their environmental footprint were smaller.

Forty-three percent of parents say their child has told them they were doing something that was bad for the environment.

Thirty-eight percent of parents say they have been shamed by other parents for not making sustainable enough choices.

When it comes to difficult questions kids have asked in the last year, questions related to COVID-19 were most common, but nearly 1 in 4 kids have asked “why do we need to recycle?” with nearly 1 in 5 asking “where does our trash go?” and “why is the world heating up?”

Parents are teaching the next generation with hands-on learning experiences that get kids actively evaluating their daily habits.

Ninety-six percent of parents said it’s at least somewhat important to educate their kids on sustainability.

To help teach their kids about sustainability, parents say they are most likely to recycle (66%), plant trees (58%), use natural cleaning products (57%) and upcycle items for crafts (51%) with their kids.

When it comes to habits at home, parents ranked turning off the water when brushing their teeth (44%) and avoiding single use plastics (32%) as most important when it comes to teaching their kids sustainable practices, but kids wasting their food (45%) and taking long showers (35%) are top pet peeves for parents.

More parents are shopping with sustainability in mind than a year ago, looking to consolidate online purchases in as few packages as possible—and the kitchen is the #1 room where eco matters.

Amidst the current state of the pandemic, when online shopping has been at an all-time high, 90% of parents say it is important that their deliveries come in as few packages as possible when online shopping. A similar survey by Zulily in 2020 at the start of the pandemic found that just 67% of parents said the same. When possible, Zulily consolidates your order requiring less packaging and fewer trips to your door, making it more eco-friendly.

When it comes to purchasing green items for the home, 38% of parents said they are most likely to look for items they can reuse like water bottles and reusable straws.

When it comes to environmental causes parents care about most, 32% said trees, forests or wildlife were their top priority.

The kitchen (60%) and bathroom (30%) rank as the top areas in the home that parents say are most important to use eco-friendly products in.

To learn more about Zulily’s Sustainability Shop and discover ways to engage kids in small, sustainable practices at home, visit Zulily’s The Find.

Methodology Results are from a nationally representative survey conducted by ENGINE INSIGHTS among a sample of 1,002 parents of children ages 0-17. This survey was live on February 16 – 21, 2021. Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls. All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey adjustments.

^*All products in The Sustainable Shop are identified as either Reusable (products can be used over and over again), Recycled (products made from partially recycled content including recycled raw material, as well as used, reconditioned, and re-manufactured components) and/or Recognized (brand meets standards established by a third-party with respect to certain eco-benefits).

About Zulily®

Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Press Release

ONLINE RETAILER ZULILY RINGS IN BABY SEASON: NEW DATA REVEALS MOM SHOPPING HABITS, OFFERS SWEET DEALS IN ITS SIGNATURE ‘WELCOME BABY’ SHOP

Shopping and newborn purchase behavior across micro-generational divides differ, but unite around a love of great deals

SEATTLE, March 30, 2021 – Zulily, the online retailer that serves moms with great products at unbeatable deals, is welcoming spring and new babies by releasing a special curated collection of both newborn gear must-haves and classics. Zulily is building upon the success of its biannual signature Welcome Baby sales and will bring back The Late Night Shop for Mom featuring extra special deals from Baby Delight and Kickee Pants. Sleepless moms will be surprised during restless nights with free shipping on orders placed between 2 a.m. to 4 a.m. Eastern starting on April 7 through April 12. read more

To learn more about what moms are shopping and, in the mood, to discover late at night, Zulily polled moms across the country. The new research reveals a shift in shopping habits* of mothers across three distinct generational segments: TikTok Moms (ages 25-34), Facebook Moms (ages 35-44) and Mixtape Moms (age 45-54). What unites generations? Reports of waking up at least once in the night and a common love of great deals.

TikTok Moms (who are 25 to 34 years old) are the ultimate nighttime multitaskers.

Shopping for two: TikTok Moms are 25 percent more likely to shop for themselves at night than Mixtape Moms and reported the highest rate of shopping for their baby at night (32 percent).

Multitasking mamas: Most TikTok Moms reported multitasking while pumping or feeding: 63 percent reported watching a movie/TV show, shopping online, searching for answers to their baby questions, sharing mom memes or even checking work email.

Convenience over cost: Thirty-eight percent of TikTok Moms were more likely to invest in a big-ticket item such as deluxe strollers or a hands-free breast pump to lighten their parenting load.

Look ma, no hands: TikTok Moms were almost three times as likely to have chosen a hands-free breast pump if they could go back in time and reshop for themselves and their baby.

Facebook Moms (who are 35 to 44 years old) reported being the most sleepless and would like a “self-care” do-over when it comes to their time as a new mom.

Gen Y(awn): Although 7 in 10 of all moms surveyed reported waking up at least once each night, Facebook Moms reported the highest rate of restlessness at 72 percent.

Self-care, please: One third of Facebook Moms wish they had purchased more self-care items and a better baby lounger when they were a new mom.

Mixtape moms (who are 45 to 54 years old) have the fewest worries and are sleeping better.

Seasoned players: Only half (52 percent) of the Mixtape Moms reported waking up due to worry, childcare or chores.

Mixtape mothers know best: Mixtape Moms were the least likely to turn to search engines (5 percent) to get their baby questions answered in the middle of the night, half the amount of TikTok moms (10 percent).

United we Mom: all three social media mom cohorts were united by humor and a love of a good deal

LOL: Eighty-one percent of all Moms from 25 to 54 reported humor helps them navigate motherhood’s challenges.

Let’s make a deal:As babies grow rapidly it’s no surprise that seven in ten of all Moms aged 25 to 54 noted it was important to get deals on all things baby.

The Late Night Shop for Mom Zulily offers its maternity and baby-focused products throughout the year in its Welcome Baby Shop, but starting April 7, 2021 through April 12, 2021, limited extra-special sleepless deals will go live at 2 a.m. Eastern during two days of the extra-special Welcome Baby sales event, which happens in April and September each year.

This year’s deals include: Ruffle footies from Kickee Pants for as low as $17.99 and Bedside sleeper & bassinet from Baby Delight as low as $84.99.

In addition, for customers who make a purchase from 2 a.m. to 4 a.m. Eastern from April 7 to April 12, free shipping will be included for orders over $35.

“At Zulily, we have more than a decade of experience serving moms through ecommerce, and we’ve found that even small differences, like a few years in age, can greatly influence purchasing behavior,” said Susan Van Arsdale, senior business development manager at Zulily. “We work with more than 15,000 brands to reach moms through a personalized shopping experience. And we stay relevant by engaging her with content, helping her answer questions like, ‘How do I get my baby to sleep through the night?’ We are here to help moms through an exciting time in their lives,” Van Arsdale said.

To check out Zulily’s offerings for maternity, newborn girls, newborn boys and baby gear and nursery, click here and to find out what kind of mom-generational shopper you are, check out the Zulily blog, The Find.

Survey Methodology: Zulily issued two surveys of approximately 500 mothers in the U.S. issued via the Google Survey platform from Feb. 20, 2021 through March 16, 2021, analyzing responses from those aged 25 to 54.

About Zulily®

Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

News Release

Love’s New Normal: Zulily Shows What Is Top of Mind for Moms - “Me Time” Is The Most Desired Gift for Valentine’s Day

Research from the Seattle-based online retailer reveals new love languages discovered amid the pandemic: laughs through likes, heroic homemaking, gamifying togetherness, meal prep magic and sweatpant sweethearts

Jan. 11, 2021 – SEATTLE – Roses and chocolates might be traded in for a bath bomb and Vitamin-C serum this Valentine’s Day. A new survey from online retailer Zulily, reveals how couples are expressing and feeling the love in new ways amid the pandemic. read more

It’s no surprise, since 55 percent of moms say they’ve spent too much time with their partner in the last year, that moms are looking for the gift of “me time” this Valentine’s Day. But, they are also seeing hearts in new moments at home with their significant other. Moments and simple gestures like trivia nights, making the bed and even co-producing videos for TikTok have emerged as new signs of love amid the pandemic. Moms also rank date night (59 percent), individual passions (55 percent), shared interests (56 percent) and “me time” (49 percent) as all important to a successful relationship.

“We know that moms are the heroes of their homes. And, this year the ‘new normal’ has been working virtually, co-teaching their kids, pet wrangling, and trying to be one’s best self, all under the same roof with their partner for nearly an entire year. In a year where balancing life’s demands has become even more challenging, we’ve sought to understand how moms have adapted and what’s driving the way they celebrate and express love,” said Megan Marshall, Zulily's director of brand marketing. “What we learned is that while moms may want a little more time to themselves to unwind, they also want to make the time with their partners more meaningful. Finding joy in the moment, whether it’s with a significant other, their children, or other women in their lives, is something worth celebrating this Valentine’s Day.”

Top findings from Zulily’s new nationwide survey of moms include:

Moms want the gift of “me time” this Valentine’s Day Moms need a reboot and are looking to their partners for the gift of self-care and time to reenergize.

Fifty-two percent of moms say they are more likely to ask for “me time” for a holiday or birthday during the pandemic.

Fifty-seven percent of moms say they have proactively scheduled “me time” in their calendar or phone to make sure they take it.

Moms would make some serious trades for more “me time,” with one-third of respondents saying they would give up their cell phone for a month and nearly the same number (32 percent) saying they’d give up all their PTO for a weekend to themselves.

When it comes to what would help them take more “me time,” 46 percent of moms say more help at home and 42 percent say more time in a day.

Putting the “quality” back in “quality time” Moms also want more true quality time with their partner, but the definition of quality time looks a little different in light of the pandemic.

Seventy percent of respondents say they crave more quality time with their partner in light of COVID-19’s impact on their relationship.

But the definition of “quality time” has changed – 92 percent of moms say they consider “quality time” to include being in the same room but doing separate activities.

The New Love Languages As a result of the ongoing pandemic, moms want to feel the love in new ways. Thirty-five percent of moms say their love language has changed since the start of the pandemic, with five new languages discovered:

Laughs Through Likes: Sharing memes (27 percent) and sending and co-creating TikTok videos (26 percent) have become a way for couples to find humor in the everyday.

Heroic Homemaking: Having partners do household chores (45 percent), organize the closet (16 percent), stock the fridge (11 percent) and make the bed (19 percent) represent more than just help at home, they’re signals of love.

Gamifying Togetherness: Playing video games (28 percent), watching sports (26 percent), playing board games (26 percent) and trivia (16 percent) keeps couples entertained while closer together.

Meal Prep Magic: With 36 percent of couples saying “cooking a meal” is a new love language discovered, food has become a way to all hearts.

Sweatpant Sweethearts: Date nights at home (25 percent) and lounging around doing separate things in the same room (41 percent) have become ways couples cherish their time together while safe at home.

At the same time, some old love languages are here to stay:

When it comes to words of affirmation, “you are beautiful” ranked as the top words moms would like to hear from their partners amid a year spent in sweats and top knots.

Forty-three percent crave more physical touch compared to before the pandemic, with hugs and handholding (56 percent) ranking as the top touches moms crave more now.

To help celebrate this new normal of love, Zulily’s “Guide to Love’s New Normal” features more insights, tips and gift giving inspiration for the women in your life this Valentine’s Day. To learn more, visit Zulily’s, The Find.

Methodology
Survey conducted by OnePoll for Zulily with a sample of 1,006 U.S. mothers with children under 18 in December 2020.

About Zulily®

Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.

Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, “Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

News Release

From Wing Woman to Lead Actor: Zulily Launches Campaign to Reclaim and Modernize Mrs. Claus, Giving Her Recognition and Redefining Her Holiday Spirit

The effort by the Seattle-based online retailer aims to spotlight women as society's givers in a year when they've given more of themselves than ever before

Nov. 11, 2020 – SEATTLE – For women and moms, the spirit of giving isn't reserved for the holidays; it's who they are 365 days a year. To give back to society's most selfless givers, online retailer Zulily launched today an integrated campaign that shines a much deserved and long overdue spotlight on one woman in particular: Mrs. Claus. The campaign recognizes and celebrates the spirit of Mrs. Claus in all women everywhere as society's givers. read more

With a Change.Org petition that aims to "Give Mrs. Claus the Credit She Deserves," new ad spot and open letter titled "Dear Mrs. Claus," Zulily is casting Mrs. Claus as the unsung holiday hero – and, in doing so, on moms everywhere who embody her same spirit. Amidst a year of unprecedented challenges where moms have had to step up well beyond their typical call of duty, Zulily is spotlighting the responsibility they carry and delivering long overdue credit.

Zulily has supported that spirit for more than a decade by always giving women something new to discover, new ways to make a difference in their own lives and the lives of the people they love – and now, the online retailer is making it loud and clear that this year, we must go above and beyond for those who always do the same for us.

"When we started thinking about this underappreciation of Mrs. Claus, we realized that she is not just a character or sidekick - she's running the show, holding things together and emblematic of the strength and resiliency of women everywhere. Just like Mrs. Claus, moms deserve more recognition for everything they do for their families during the holidays and every day, this year especially," said Megan Marshall, Zulily's director of marketing.

A new national survey from Zulily shows just how much moms do and give this holiday season and beyond. 88 percent of moms surveyed say their role in the family is primarily that of the "giver," and when it comes to this magical time of the year, 70 percent of moms say they don't get enough credit for all the work that goes into the holidays.

The survey reveals parents feel the same about Mrs. Claus: she deserves more credit and a modern retelling of her story to better reflect all that she—and moms around the world—do throughout the holiday season and every day. The Change.org petition aims to do just that. Excerpts include:

"When was the last time you thought about Mrs. Claus? We mean really thought of her – how she spends her time, what she's in charge of at the North Pole, what changes she might want to see, or make, in the world… if the answer isn't "recently," you're not alone.

... A new national poll revealed that 68% of American parents thinks Mrs. Claus deserves more credit than she gets throughout the holiday season, and 57% of parents feel Mrs. Claus is the real brains behind the North Pole gift-giving operation. But that's not the story we've been told and sold....

We know she deserves a better story—a new narrative...

She's just like the moms, aunts, sisters and friends in our own lives. She cares, she gives, she hustles – she's holding stuff together, keeping it real, and being a badass on behalf of her family every single day. And just like Mrs. Claus, moms everywhere carry this responsibility for their families. 74% of moms told us that they provide most of the emotional support and work come the holiday season.

It's time Mrs. Claus reflects this version of herself – this version of society's most selfless givers...."

Findings from the same survey reveal just how much pressure moms face not just during the holidays, but on a daily basis:

90 percent of moms say there's societal pressure to be a super mom, while only 42 percent of moms believe they are "super moms."

Moms don't take me time for themselves, with 68 percent saying they take only 1 – 5 hours for themselves each week, and 58 percent of moms say their family would not be able to function if they stopped doing all that they do each week.

To help Zulily give Mrs. Claus the credit she deserves, sign the petition on Change.org. To share its sentiment with the women in your own life who share her spirit, share the Dear Mrs. Claus letter here.

Methodology
Nationally representative survey conducted by ENGINE INSIGHTS among a sample of 1,000 parents of children ages 0-17. This survey was live on October 15-20, 2020. Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls. All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey adjustments.

About Zulily, LLC

Zulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kid’s apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit Zulily.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

News Release

Zulily Uncovers the Top Sleepless States for Moms in America

California, Texas and Florida top the list of where moms are up most late at night

Seattle, WA – September 10, 2020– Moms have a lot on their minds, possibly too much to sleep. New research from Zulily shows that 62 percent of moms wake up at least once a night. What’s keeping them up? “Worrying about the world" ranked as the top reason moms are up in the middle of the night, according to the same survey. read more

To learn more about where moms are up most, Zulily looked at late-night social media usage around trending mom-conversation topics across the U.S. A surprise at the top of the list, California may not be as laid back as its reputation. The research found that the top four most sleepless states were all those that have grappled with some of the highest numbers of COVID-19 cases in recent months: California, Texas, Florida and New York.

The Top 10 Sleepless States for Moms in America are:

California

Texas

Florida

New York

Illinois

Arizona

Ohio

New Jersey

Pennsylvania

Washington

“While sunny, California is the state seeing the largest volume of mom-oriented social media conversation late at night, which may be compounded by the pandemic, natural disaster stressors, and the back-to-school season," says Megan Marshall, Zulily’s director of brand marketing. “Our research shows almost half of American moms say their home could benefit from a greater sense of calm. Once more – moms with babies and children under 5 are more likely to say their children are impacted by current environmental stress. That’s where we believe we can help, providing curated shopping experiences for moms and their families during these trying times."

Zulily research also shows that moms are actively looking for products for her children and her home that help create a sense of calm, add a dose of daily humor, and help create experiences that she feels her family may be lacking right now. To give moms in the Top 10 Sleepless States – and across the rest of the U.S.– a new way to spend their sleepless hours, Zulily is launching “The Late Night Shop for Mom" – a month-long shopping event that will offer free shipping on orders over $35 placed between 2 a.m. to 4 a.m. Pacific for curated collections refreshed each week, featuring must-have and trending items like nursery décor, baby gear and more at up to 70 percent off. The special shopping event will live alongside Zulily’s assortment for today’s families and their homes, including non-medical face masks , jigsaw puzzles, plants, tunics, home bedding and more.

Methodology: Using the social media conversation listening tool Sprinklr, Zulily evaluated mom-oriented conversation keywords over the last 180 days (February 27, 2020 through August 25, 2020) across Twitter during the 12:00a.m. – 5:00a.m. timeframe across all U.S. time zones. Facebook and Instagram were omitted due to profile privacy restrictions. The U.S. states yielding the highest mom-conversation volumes in the middle-of-the-night were ranked from highest to lowest.

About Zulily, LLC

Zulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kid’s apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit Zulily.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Press Release

Zulily Launches “The Late Night Shop For Mom," Nightly Deals Designed to Provide Calm and Fun in the New Normal

New research shows what’s keeping mom up at night: It’s worrying about the world, planning for the unknown and needing a no-judgement zone

SEATTLE, September 10, 2020 – For moms, it’s not about the “Sunday Scaries," it’s about “Weeklong Worries." A new survey by online retailer Zulily, shows that moms may be up more than ever: 62 percent of respondents who identified as moms say they wake up at least once a night, with 2 a.m. – 3 a.m. being the most frequent hour moms say they’re up. To give moms a new way to spend their sleepless hours, Zulily is launching “The Late Night Shop for Mom" – a month-long shopping event that will offer free shipping on orders placed between 2 a.m. to 4 a.m. Pacific for curated collections refreshed each week, featuring must-have items that offer humor, comfort and a sense of calm during trying times. read more

Not Sleeping Through the Night? What’s Keeping Mom Up at Night: While most new moms are up late adapting to new sleep and meal schedules with baby, the survey data shows there’s more on mom’s mind than a late-night snuggle session.

Top findings and trends from the survey include:

Worrying, Caring and Planning: Nearly a quarter of moms say worrying about the world keeps them up at night (22 percent) - higher than the percent of moms who say they’re up late at night to care for their children (17 percent) or planning for the future (16 percent).

Moms Need a No Judgement Zone: 38 percent of Moms say they feel judged by other parents for their parenting decisions, which could be contributing to their overall mental load.

Shop, Scroll and Sleep: Nearly one-third of moms (28 percent) say they pass the time late at night by doing something online like shopping online, browsing social media or checking email.

“Mom has the weight of the world on her shoulders, so we wanted to learn more about what she’s worried about, what she needs and how we can help lighten her load," said Lindsay Reynolds, Zulily’s family shopping and trends expert. “Our research shows that moms are actively looking for products for her children and her home that help create a sense of calm, add a dose of daily humor, and help create experiences that she feels her family may be lacking right now. We’re giving new moms special savings and curated shopping events designed to provide a fun way to spend those sleepless hours shopping daily deals in our Late Night Shop for Mom."

Pandemic Impacts on Mom Shopping

The research suggests that the state of society is not only causing moms to lose out on sleep, but it’s impacting what she’s shopping for – and why. What’s trending:

Fashion Micro Moments: 45 percent of moms say that dressing their baby up in special occasion dresses or cute outfits impacts their own mood, citing feelings of happiness, relief as well as a sense of control and return to normalcy. Moms with children under 5 years old are most excited to dress their kids up – and for new kinds of “special occasions" in today’s world; who doesn't love an excuse to get baby girl clothes or dapper baby boy clothes? 57 percent of these moms say they consider a virtual gathering an excuse to dress up their baby in something special, and 47 percent say a trip to the grocery store offers the same. Zulily offers unique brands like Milkbarn, which are perfect for dressing up baby for at-home photoshoots.

Mom Memes to Cope: The majority of moms (73 percent) say that humor is important in navigating the pain points of parenthood. Specifically, 44 percent of moms say that humor is even more important in a COVID-19 environment. What’s more, moms say that sharing humor and memes allow them to feel connected with other parents (19 percent) and allows them to express how they feel (20 percent). Brands like Tesa Babe offer funny apparel to make the family smile!

Craving Calm at Home: Almost half of moms say their home could benefit from a greater sense of calm. What’s more – moms with babies and children under 5 are more likely to say their children are impacted by current environmental stress. That’s why Zulily offers soothing tools and toys from Calisson Toys, official distributor of Sophie la Girafe brand in the U.S. and Kushies – alongside apparel like JoJo Maman Bébé.

Zulily’s “The Late Night Shop for Mom" launches on September 17, 2020, with weekly themed events going live at 2 a.m. each week through October 14, 2020. The shop will feature nursery décor, kid’s clothes, baby toys, and more at up to 70 percent off.

Methodologies: Zulily surveyed 500 parents, users on websites in the Google Surveys Publisher Network, aged 18 to 64 years old. The survey was conducted online through Google Surveys (complete methodology can be found here) from August 10 - 14, 2020. The margin of error is +/- 3 percentage points.

About Zulily, LLC

Zulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kid’s apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit Zulily.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Press Release

New Survey from Zulily Shows Moms Are Planning For A ‘Shelter in Place Sequel’ This Fall

Data reveals that despite a lift of COVID-19 lockdowns, moms are prepping for more time at home, using back-to-school shopping to budget carefully, stockpile snacks and reboot kids’ home workspaces

SEATTLE, July 8, 2020 – While many schools across the U.S. are still deciding what fall will look like, new data shows that moms have already decided it will include more time at home – and they are shopping and getting prepared in a whole new way for the first day of class this fall. read more

According to a new survey¹ by online retailer Zulily, moms say their biggest concern this back-to-school season is public health (46 percent), and the balancing act between work, parenting, and managing online learning for the kids (21 percent). While these concerns are undoubtedly a result of the pandemic, the study shows that moms now also have a newfound focus on shopping to save and planning for the unknown.

“Back-to-school shopping season is an annual event moms and kids look forward to, but this year that tradition has changed significantly," said Lindsay Reynolds, a Zulily family shopping and trend expert. “Our new data shows that moms have a very clear idea of what fall will look like, and they’re already making plans to ensure their kids are safe, comfortable, and successful while potentially still learning from home. This year, back-to-school is a first for moms and kids alike. At Zulily, we can help them prepare and celebrate their first day in new way. By giving moms a fun one-stop destination to find everything they want for fall learning in Zulily’s Back to School Class Shop, from fiber markers for arts and crafts, to desk organizers that keep workspaces neat and tidy, they can easily stock up and save - even when it comes to the unexpected items on this year’s list."

Top findings and trends from the survey include:

Planning Ahead for the Unknown: Families have one advantage this fall that they didn’t have in the spring: time. Parents are using the time they have now to plan for a “worst case scenario" fall.

63 percent of moms say it’s at least somewhat important to plan ahead for back-to-school shopping this season, with 42 percent reporting that planning ahead will help them save.

54 percent of moms expect to shop online more this back-to-school season than they did last year due to public health concerns.

Navigating Economic Pressures: This year’s back-to-school season comes at a time when many families across the country face job loss or uncertainty—making budget a top priority.

72 percent of moms surveyed said budget will be at least somewhat important in their back-to-school shopping this year and nearly 30 percent said they are more concerned with budget this year when compared with last year.

Snack Stockpiling: With kids (and parents) home all day, they have unlimited access to the pantry. Grocery shopping has become a bigger worry for moms in recent months, and they’re looking for snacks that will keep satisfying the whole family, can be bought in bulk, and are easy for kids to eat while parents are working.

55 percent of moms say their kids are snacking more while learning from home, and 48 percent of moms are at least somewhat concerned about keeping the snacks stocked.

Zulily data shows purchases of nuts, fruit, and popcorn are on the rise, with purchases for pantry staples such as condiments, which include mustards, specialty dips, and nut butters, growing by more than 300 percent year over year in March through June. In addition, cooking/baking mixes are up more than 200 percent year over year in March through June, signaling families are making their own snacks these days.

Seeking Solace & Structure at Home: Moms have adjusted to virtual learning schedules, and while the process hasn’t been easy, they have identified a way to make it feel more routine by adding organization into their kids’ learning space to increase productivity and comfort.

73 percent of moms say their kids have designated workspaces at home, with 23 percent of moms saying they’d like to improve this space by making it more organized and exciting.

Zulily shopping trends are backing this trend up, with purchases for storage and desk organization up by more than 25 percent year over year in March through June.

Starting July 8, Zulily will provide mom helpful online materials to gear up for what will be a first day of school in a whole new way– including fun #FirstDayNewWay printable signs, back-to-school advice and shareable Instagram animated gif stickers.

New Normal = New Family Traditions: With parents looking to keep kids active and entertained, new traditions have started to take shape that offer families a way to spend more time together—and the backyard and kitchen are center stage. These new traditions give kids a new kind of “hands on" learning experience.

Forty-one percent of moms say that they’ve implemented new traditions as a result of remote learning.

Time outdoors (29 percent) and developing new skills in the kitchen (22 percent) rank as the top new traditions for families.

Zulily has seen more than 20 percent growth in kitchen purchases year over year in March through June.

To learn more and plan for a new kind of back-to-school season, visit www.zulily.com and celebrate #FirstDayNewWay.

¹ Survey methodology: Zulily surveyed 1,000 respondents, users on websites in the Google Surveys Publisher Network, aged 18 years or older. The two surveys were conducted online through Google Surveys from June 15 to 17, 2019. The margin of error is +/- 3 percentage points. Complete methodology can be found here.
About Zulily, LLC

Zulily, LLC is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kid’s apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit Zulily.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp Facebook, Instagram or Twitter , or follow Qurate Retail Group on YouTube or LinkedIn .

Press Release

Fun E-Tailer Zulily Offers Exclusive Product for Dogs – and Dog Lovers – to Celebrate the Dog Days of Summer

Zulily unveils two paw-some month-long sales – from Aug. 5 to Sept. 2 – including a never-before-featured product to capture that perfect #smelfie, just in time for National Dog Day

SEATTLE — August 5, 2019 – For those dogs, and dog parents, looking to amplify their unique personalities and live that pup-arazzi life, things just got a little easier — and definitely more fun. Zulily, the online retailer that launches a new store every day, today announced its commitment to helping fur parents everywhere make the most of the ‘Dog Days of Summer’ with the launch of two new month-long sales, featuring the debut of the Sniff & Snap and perfect picks for your pup’s personality, just ahead of National Dog Day on Aug. 26. read more

With double-digit revenue growth in Zulily’s pet category YOY (2017 to 2018), the e-tailer decided to tap into this pet-pursuing audience – while inviting even more fur parents to the party – by creating an exclusive shopping experience in celebration of fur babies and their families. This Summer, Zulily introduces – a never-before-sold portable device – the Sniff & Snap! A debut phone accessory which you simply snap onto the back of any cell phone, slip your pet’s favorite treat into the slobber- (and dishwasher-) safe compartment and “snap" a #smelfie. All it takes is $7.99, a cell phone, your pet’s preferred treat and voila – sniff, click, perfect pic! Your pet will smell their favorite treat, making it easier to attract and keep their attention. The result? A totally Insta-worthy pet portrait. “We know our customers see their pets as an extension of their families, and love shopping on mobile (74% of orders are placed via mobile devicesⁱ ), so we’re excited to announce the launch of the first-ever Sniff & Snap for smartphones because it will allow our pet-friendly fans to create lasting memories on the go with their dogs, cats, rats and more," says Kerry Gibson-Morris, VP of Merchandising.

Does your four-legged family member need accessories curated to fit its personality? Zulily and pet-focused vendor partners will debut exclusive sets of day-in-the-life dog accessories curated in five distinct dog personality types, for a steal-of-a-deal at $29.99: the Hiking Hound, the Pampered Pup, the Glamour Pooch, the Hipster Hound, and the Dapper Dan. These exclusive sets include: a special treat (from Bark Brew to Dog Champagne), stylish accessories (from bandanas to bowties), feeding must-haves (like millennial pink bowls and ones that zip for travel), engaging toys (pineapples, avocados, hiking boots, oh my!), and pampering products (from sunscreen to hydrating butter to cologne). “What makes Zulily special is the curated care we deliver to each of our customers every day and I’m thrilled to offer first-of-its-kind dog personality accessory sets that are sure to delight dog-lovers everywhere. We’re sharing the love with pet parents and demonstrating what Zulily does best – providing the best deals in retail in an entertaining experience – with unique product at incredible prices," says Gibson-Morris.

Every day, Zulily launches around a hundred sales featuring thousands of styles at up to 70 percent off, and this summer the e-tailer helps shoppers take advantage of both sales — the Sniff & Snap and Dog Personality Accessory Sets, — from Aug. 5 to Sept. 2, beyond the brand’s traditional 72-hour timeframe. Sniff, click, perfect pic! Zulily invites pet parents to tag @zulily, share their #smelfie with their fur baby during these Dog Days of Summer.

To learn more about Zulily and put your pup’s best paw forward, download the Zulily app on iOS and Android, or visit zulily.com, and Zulily’s social pages: Facebook, Twitter, Instagram and Pinterest.

About Zulily, LLC

Zulily, LLC, is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kids’ apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
ⁱ http://ir.qurateretail.com/news-releases/news-release-details/qurate-retail-inc-reports-first-quarter-2019-financial-results

Press Release

Online Retailer Zulily Launches a Blast-From-the-Past Back-to-School Sale with Prices Shoppers Haven’t Seen for Decades on Household Brands Like Champion, Crayola, Silver Jeans and PONY

As 71 percent of consumers think that shoppers spend too much for the back-to-school season, Zulily to provide wallet relief serving up throwback apparel and gear at retro prices for six weeks

SEATTLE, July 18, 2019 – zulily, the online retailer that launches a new store every day, today announced a refreshingly retro spin to its back-to-school offerings, debuting a 6-week Blast-From-the-Past sale featuring iconic school season essentials from the 1990s – at 1990s prices. From July 18 to Aug. 22, 2019, shoppers will have the opportunity to discover new curated collections launching every #ThrowbackThursday on Zulily’s Back-To-School page featuring 90s pricingread more

The charmingly retro goods, sure to please both students and parents alike, will feature products from favorite brands such as Champion, Crayola, Five Star, Mead, Swingline, PONY and Silver Jeans – and more. Plus, American Classics will bring inspiration straight from the 90s to everyone’s wardrobe with totally rad graphic T-shirts inspired by the decade.

“Since our first sale in 2010, Zulily has always strived to offer incredible curated merchandise at unbeatable value," said John Lohnas, Chief Merchant at Zulily. “For this back-to-school season, we are proud to serve up what we believe are the best deals in retail. This season, we’ve been inspired by the nostalgia of the 90s, both in the era’s style and its affordable pricing."

The back-to-school season becomes the second-biggest shopping season of the year, trailing the holiday season, with $82.8 billion spent in 2018¹. In an effort, to serve up a shopping experience that is both fun and delivers great finds, Zulily will curate retro gear and prices that shoppers haven’t seen in 25 years. According to a survey² of 1,000 respondents conducted by Zulily, most (77 percent) people think supplies are more expensive today than the 90s. And, most respondents (71 percent) think that, shoppers spend too much on back-to-school shopping. Finding the best deals in retail is now the most important factor in back-to-school shopping: most (58 percent) mark budget as the most important factor over convenience and being on-trend. Consumers may be harking back to their own childhoods: 37 percent of consumers report their parents spent $50 or less on each child in their household to prepare for their first day of school.

Every day, Zulily launches more than a hundred sales featuring thousands of styles all at up to 70% off, but this back-to-school season, the brand takes it one step further. Not only will there be charmingly 90’s inspired-gear, but prices to match both the era of Tetris and the age of Lisa Frank: when a pack of crayons was 0.76 cents. With prices reflective of market data from the 1990s on school essentials, shoppers will find wallet relief as they find savings across Zulily’s assortment of select clothing, accessories, supplies and more for both students and parents alike.³

To learn more about Zulily and shop the Blast-From-the-Past sale, download the Zulily app on iOS and Android, or visit zulily.com and Zulily’s social pages: Facebook, Twitter, Instagram and Pinterest.

¹ National Retail Federation: https://nrf.com/insights/holiday-and-seasonal-trends/back-school

² Zulily: Back to School & Back to Budget, July 2019: https://cfcdn-skin.zulily.com/media/catalog/treatments/1562974192392/blastfromthepastbacktoschool.pdf

³ While supplies last.

About Zulily, LLC

Zulily, LLC, is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kids’ apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit zulily.com.

Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Press Release

Fun E-Tailer Announces Second Annual Zulily Thrill Fest: 72 Hours of Thrilling Finds From Ninja, Philosophy and More

Zulily to host three days of Better-Than-Black-Friday pricing on favorite finds – featuring an assortment of merchandise up to 78% off – plus the chance to win a $5,000 Zulily shopping spree

Seattle – June 11, 2019 – zulily, the online retailer that launches a new store every day, announced today its second annual Zulily Thrill Fest. This special shopping event takes the typical Zulily sale: 72 hours, unbeatable deals on hundreds of sales and thousands of styles daily – and amps up the deals with extreme value with Zulily’s lowest prices ever on a plethora of products. Starting on June 18 and ending on June 20, Zulily Thrill Fest is the retailer’s biggest sale to date, including limited-time offers on select products in must-have categories available on the Zulily app and site:read more

Kitchen – up to 60% off

Toys – up to 56% off

Women’s – up to 78% off

Home – up to 70% off

Men’s – up to 77% off

Baby Gear – up to 60% off

“For us, shopping is all about forging connections and relationships with our customers, infusing fun and value into their lives," said Kevin Saliba, SVP of Marketing at Zulily. “Zulily Thrill Fest is our biggest sale of the year, delivering extreme value – the best deals in retail – through an entertaining shopping experience. We are celebrating our customers by providing them amazing offers from brands like KitchenAid, Crayola, NYDJ, Ergobaby, Laura Geller, The Sak, Burt’s Bees, Perricone MD, Muk Luks and more."

From June 18 to 20, thrill-seekers will have the opportunity to shop:ⁱ

Dash for the Thrills: Unbelievable offers only available for a few short hours (including some items for only 99 cents!)

24-Hour Thrills: “Say what?!" steals available for that day only

Social Exclusive Deals: For-the-thrill-of-it items only available to Zulily social media fans

Since 74 percent of Zulily orders are placed via a mobile device,ⁱⁱ new this year, Zulily will also feature prizes through an App-Only Sweepstakes! Customers who sign in to the Zulily app — and do something simple like hearting a brand — will automatically be entered for the chance to win a prize, like a $5,000 Zulily shopping spree or must-have merchandise, like a Cuisinart 18-Bottle Compressor Wine Cellar valued at $1,170. All a shopper needs to participate is a valid Zulily account, the Zulily app installed on their iOS or Android device, and to follow the Zulily Thrill Fest rules and regulations.

To learn more about Zulily Thrill Fest, download the Zulily app on iOS and Android, or visit zulily.com/thrillfest and Zulily’s social pages: Facebook, Twitter, Instagram and Pinterest.

About Zulily, LLC

Zulily, LLC, is an online retailer that launches a new store on its mobile apps and website every day. By creating an immersive and entertaining shopping experience featuring hundreds of sales and thousands of products at great prices, Zulily invites shoppers around the world to discover a wide assortment of curated products for themselves, their families, and their homes. Zulily’s wide variety of merchandise spans: size-inclusive women’s, men’s & kids’ apparel, accessories, and footwear; toys for every age and stage; beauty & wellness; and items for the home. Unique products from up-and-coming brands are featured alongside favorites from household names, giving customers something new to discover every day, delivered on a fun mobile shopping experience that sparks inspiration. Zulily launched in 2010 and is headquartered in Seattle with locations in Nevada, Ohio, Pennsylvania and China. For more information visit zulily.com.

Zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook,Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

ⁱ Thrill Fest deals and prizes are subject to change and only available while supplies last. ⁱⁱ http://ir.qurateretail.com/news-releases/news-release-details/qurate-retail-inc-reports-first-quarter-2019-financial-results

Press Release

Online Retailer Zulily Debuts New Look and Feel, Bringing Its Distinct ‘Fun Shopping’ Personality to Life

In a historic first since Zulily launched in 2010, the brand reveals a refreshed logo and colors bringing to life its customer promise

Seattle, Feb. 11, 2019 – Today, online retailer, Zulily, announced the full unveil of its new logo, brand assets and new look and feel of its customer experience as it celebrated its ninth birthday. read more

Zulily’s brand refresh is a milestone first for the global Seattle-based ecommerce company. In 2010, Zulily launched with a team of ten employees and three curated sale events, reaching thousands of moms with babies and kids. Now, nine years later, Zulily launches a new store every day, featuring more than 100 sale events and thousands of name-brand items and new, unique finds at great prices for its 6.6 million active customers.¹ Not only has Zulily seen growth in active customers over the past year; vendor growth has also increased, and now Zulily offers more than 15,000 brands providing breadth and depth of merchandise across categories like women’s apparel, home, plus, kids, beauty & wellness, men’s, consumables and much more.

“Our goal is to better understand our customers and their evolving wants and needs so we can better serve them in our customer experience," said Naama Bloom, VP of brand marketing at Zulily. “We have always known that Zulily offers a different shopping experience for consumers, especially on mobile, one that is about fun shopping, not transactional ecommerce. Our evolution and brand refresh reinforce our promise to our customer, which is that every day She’ll discover the unexpected at prices She can brag about for herself, her family or her home."

The new look and feel centers around two main changes. First, Zulily's in-house design team created a new logo that reflects the company's refreshed brand identity. The new logo is optimized for mobile shopping, a core part of the Zulily experience, as 72 percent² of all Zulily orders are placed from mobile devices.

“Our team went into the brand refresh process with the goal of enhancing the equity Zulily has built while building a longer-term durable brand visual identity and customer experience that we hope will drive recall as we become a household name and show more shoppers our mobile experience," said Bloom. “Zulily’s brand personality has evolved: We want to set a tone and tenor where we are playful, energized, confident – and most of all, inclusive. We have an incredible opportunity in our next phase as a brand to really bring to life Zulily’s core specialty: The thrill of the find, where our customers shop a new store every day that leads to Zulily becoming a part of their daily habit."

The second update is Zulily’s carefully vetted color palette, focused on two main colors: Discovery Purple, the main brand color, followed by the deeper Empowered Plum for use in support. The purple hues will be accented with Smart White, Rich Black and Daybreak Blue for a thoroughly modern approach that pops on digital channels. Purple, which is in the brand’s founding identity, has been made more vibrant in the redesign with its two main colors, in a nod to the company’s complex business model, expressing innovation, originality, creativity and visionary thinking. Accent colors add fun, intrigue, balance and sophistication.

“Since I joined Zulily in 2018, I’ve been proud to work with our 3,500-member team to carry out our central goal: to serve our customers," said Jeff Yurcisin, President of Zulily. “Our customers are amazing – they are passionate, savvy – and they know they can come to Zulily to experience a phenomenal level of storytelling. By evolving how we present our brand to our current and future shoppers, we hope to show more people what Zulily is all about: We create a new store every day, provide an engaging shopping experience and offer household names, boutique brands and brand-new brands – all at brag-worthy prices."

Zulily’s announcement of its brand refresh comes on the heels of another historic first: its January announcement that Zulily will be the Official Jersey Partner of both Seattle Sounders FC and Reign FC, Western Washington’s two professional soccer teams unified under one banner, to help drive brand awareness. The new logo will debut on both teams’ jerseys and feature in other parts of both teams’ match-day fan experiences.

¹http://ir.qurateretail.com/news-releases/news-release-details/qurate-retail-inc-reports-third-quarter-2018-financial-results
²http://ir.qurateretail.com/news-releases/news-release-details/qurate-retail-inc-reports-third-quarter-2018-financial-results

Posted: February 11, 2019

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Press Release

SOUNDERS FC ANNOUNCES GROUNDBREAKING MULTI-YEAR JERSEY RIGHTS PARTNERSHIP WITH SEATTLE-BASED ONLINE RETAILER ZULILY

After a comprehensive search for their next jersey front sponsor, the Rave Green have partnered with online retailer Zulily, ushering in the next chapter of Sounders FC’s history while maintaining local, community-driven roots; In an innovative twist, Zulily is also partnering with Seattle Reign FC, creating a unified base of support for professional soccer in Western Washington

Seattle, WASH. – As Seattle Sounders FC prepares to celebrate 10 years in Major League Soccer in 2019, the club today announced an exciting move both for the team and professional soccer in Seattle: A new jersey front sponsorship deal with locally-based online retailer Zulily. A company driven by attentive customer service in the digital age, Zulily is headquartered in Seattle, with corporate offices in Ohio as well as distribution centers in Nevada, Ohio, Pennsylvania and China. In addition to its new relationship with the Rave Green, Zulily is also partnering with National Women’s Soccer League side Seattle Reign FC. The partnership marks Sounders FC’s first new kit sponsor since joining MLS in 2009, ushering in a historic new era for the sport in the Puget Sound region, as both men’s and women’s professional teams unite under one community-focused partner..read more

ZULILY PARTNERSHIP FAST FACTS

Zulily becomes just the second kit partner in Sounders FC’s history, initiating a new multi-year agreement between the two organizations.

After a nationwide search for its next jersey front partner, Sounders FC is excited to partner with Zulily, maintaining the Rave Green’s local Seattle roots and drawing upon Zulily’s recognition of passion, innovation and community.

Zulily’s partnership with Sounders FC includes the online retailer’s logo on all First Team match jerseys, team travel jackets, rain and stadium jackets and official team polo shirts.

Zulily’s brand is also set to feature on Sounders FC Academy jerseys in the future, beginning at the U-12 level in the Sounders Discovery Program and advancing up to the U-16 and U-18 U.S. Soccer Development Academy squads.

Zulily is also partnering with Seattle Reign FC as the NWSL side’s presenting partner, unifying both of Seattle’s professional soccer teams and showcasing a deep commitment to both the sport and community.

Zulily’s logo will appear on the primary and secondary jerseys of the First Team squads for both Sounders FC and Reign FC.

“When searching for our next primary kit partner, we approached the process thoughtfully and with considerations beyond merely the front of our jersey," said Sounders FC Owner Adrian Hanauer. “In Zulily, we have found a first class, Seattle-based organization that is not only invested in our community, but has made meaningful commitments to the growth of our sport throughout the region. Today’s news doesn’t just impact the future of Sounders FC, but it also supports youth soccer across the Puget Sound and the women’s game for years to come. Zulily’s desire to unify both professional franchises under one banner was something that stood out to us during this process, and speaks directly to our communal approach to the game in Seattle. On behalf of Sounders FC and our fan base, we could not be more thrilled to welcome Zulily into the Rave Green family."

Hanauer continues, “I’d also like to take this opportunity to thank Xbox on behalf of the club. As they hand the torch to Zulily as our primary jersey-front partner, there is no question that our colleagues at Microsoft and Xbox played key roles in successfully launching our organization within Major League Soccer. We are grateful to them for their many contributions to our club."

MEDIA RESOURCES

PHOTOS – SOUNDERS FC & REIGN FC PLAYERS IN ZULILY KITS:https://bit.ly/2HiKoqt

VIDEO – SOUNDERS FC & ZULILY LAUNCH NEW PARTNERSHIP: https://bit.ly/2ASMRlx

B-ROLL – SOUNDERS FC & REIGN FC PLAYERS DEBUT NEW LOOK:https://bit.ly/2RBhdDy

Given the continued growth and popularity of MLS and Sounders FC’s sustained success on the field over the course of its first ten years in the league, the team chose to explore all available partnership options for its new deal in 2019. Following an exhaustive nationwide search, Zulily emerged as an ideal partner eager to embrace Sounders FC’s innovative plans to drive the team confidently into the future. The company launched in 2010, is headquartered in Seattle’s Belltown neighborhood and is focused on delivering a customer experience that is about the thrill of the find. Zulily launches a new store every day where its customers can discover the unexpected by shopping hundreds of events featuring thousands of products for themselves, their family and their home.

“We are incredibly excited to partner with Sounders FC and Reign FC as we focus on building a national beloved consumer brand," said Kevin Saliba, Zulily Senior Vice President of Marketing. “In order to do that, it starts with the community at home, here in Seattle. Both organizations are emblematic of teamwork, innovation, passion and are community-driven organizations that align with Zulily’s prioritized focus driving its mission to create moments of discovery and delight through unexpected experiences for its customers, employees and vendors."

Zulily’s partnership with Sounders FC includes logo placement on all First Team match jerseys, team travel jackets, rain and stadium jackets, in addition to official team polo shirts. Zulily’s brand is also set to feature on Sounders FC Academy jerseys later this season, embracing the club’s dedication to its successful developmental programs and showcasing Zulily’s own strong belief in the power of youth. All Sounders FC Academy sides – from the younger Discovery Program squads through the U.S. Soccer Development Academy teams at the U-16 and U-18 levels – are set to wear Zulily-endorsed jerseys in their respective competitions.

Beyond supporting Sounders FC, Zulily is also becoming the presenting sponsor for Seattle Reign FC, marking the first time that both of Seattle’s professional soccer teams will be united under one jersey partner. Zulily looks to support the entirety of Seattle’s vibrant soccer community with a commitment to all its professional athletes, regardless of gender.

“We’re proud and excited to welcome Zulily as our new presenting partner. It was clear through our many conversations that they share our most deeply-held values, including a commitment to excellence, innovation, inclusiveness and equality. We are proud to wear their logo on our jersey and are thrilled to be working with the team at Zulily," said Bill Predmore, Owner and President of Seattle Reign FC. “I also want to thank Adrian Hanauer and the entire Sounders organization for their continued support of our club. Our partnership with Zulily would not have happened without Adrian’s involvement, which serves as a tangible example of his ongoing commitment to helping our organization succeed."

Predmore continues, “We would also like to acknowledge the significant support Microsoft has provided as our presenting sponsor over the past three seasons. We look forward to our continued collaboration with Microsoft as our technology partner in 2019."

To surprise and delight Sounders FC fans and to celebrate Seattle’s unparalleled soccer fandom, Zulily and Sounders FC will award one (1) Season Ticket Member with a free 2019 Rave Green jersey every day of the 2019 MLS regular season. Fans should keep an eye out for information on further Zulily programs throughout the season.

ABOUT ZULILY
Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. Zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.Zulily.com. Zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

ABOUT SEATTLE SOUNDERS FC
Winner of the 2016 MLS Cup, 2014 MLS Supporters' Shield and four Lamar Hunt U.S. Open Cup championships (2009, 2010, 2011, 2014), Sounders FC is Seattle's Major League Soccer franchise. The club received an MLS charter on November 13, 2007 and has qualified for the MLS Cup Playoffs in every year of its existence. Sounders FC reached a milestone in 2016, as the franchise claimed its first MLS Cup championship with a road victory over Toronto FC, which was followed by a second consecutive berth in the league championship in 2017. Since the club's debut MLS season in 2009, Sounders FC has set the standard for soccer support in North America, leading the league in attendance for eight consecutive seasons (2009-2016) and routinely ranking in the top 30 in attendance among all professional teams internationally. Prior to joining MLS, the Seattle Sounders organization has been a part of the greater Seattle community and U.S. Soccer professional scene since 1974.

ABOUT SEATTLE REIGN FC
Seattle Reign FC is one of nine teams in the National Women’s Soccer League. The NWSL is the premier women’s professional soccer league in North America, featuring many of the top players from the United States, Canada and around the world. Seattle Reign FC train and host home matches at Memorial Stadium, located in the shadow of the Space Needle on the Seattle Center campus. For more information on the club visit reignfc.com.

Seattle Sounders Contact: Alex Caulfield (206-512-1225), Matt Winter (206-512-1215), Kelly Schutz (206-512-1207) or Brian Verdi (206-822-6008)

Posted: January 18, 2019

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Online retailer zulily brings the fun of White Elephant gift exchanges with a mobile twist this December

With 36 million Americans predicted to attend white-hot gift swaps this holiday season, zulily will thrill partygoers via tweets and a festive team on the streets – with extra fun in New York City

Seattle, WA – Dec. 4, 2018 –zulily.com, Today, zulily, the online retailer that typically launches 9,000 products in over 100 curated, limited-time sales daily – including apparel, home goods, toys, beauty and more – is unveiling its first-ever zulily, the online retailer that launches thousands of products every day at up to 70 percent off, is helping thrill seekers get their festive fun on with the launch of a mobile gift service, available on Wednesday, Dec. 5 and Thursday, Dec. 6, 2018 in 10 markets around the U.S. More than 36 million Americans could take part in the rising trend of gift exchanges called White Elephant Parties: a party game in which friends and family exchange joke or gag gifts which are revealed, swapped and even stolen throughout an evening. And though the exchange may seem like a silly tradition, White Elephant parties could result in major consumer spending: the same survey found Americans could spend up to $22 billion in gifts purchased.¹ read more

“White Elephant gift exchanges are a holiday hit because they’re an entertaining way to crank up the fun and friendly competition around the holidays," said Lori Twomey, chief merchant at zulily. “At zulily, our 6.6 million active customers always shop with us for the things they love at prices they can brag about, and this holiday season, we’re excited to bring our fun, game-like shopping experience to life, in a special way, perfect for the holidays!"

Here’s how the zulily White Elephant Gift Service will work:

On Dec. 5 and 6, partygoers in San Francisco, Oakland, Los Angeles, Las Vegas, New York City, Philadelphia, Pittsburgh, Seattle, Boston and Miami can tweet at @zulily with the hashtag #zulilygiftsweepstakes and an optional elephant emoji from 12:00 p.m. ET to 8:00 p.m. ET time each day.li>
Then, @zulily will respond with an automated link to sign up for the chance to win something totally LOL-worthy.li>
White Elephant gifts.

Then, zulily’s White Elephant herd will deliver the gift within two hours!

In New York City only, zulily will host an extra-special White Elephant event where locals can come out to play offline! Thrill seekers have the opportunity to line up to meet and greet the zulily White Elephant street team and play to win straight from the trunk while supplies last. Party stops will be: Bryant Park (39th Street between 5th and 6th Avenues) on Dec. 5 and Madison Square Park (26th Street between Broadway and 6th Avenues) on Dec. 6. On both days, the event will be at each location from 1 p.m. to 6 p.m. ET.

So why is the steal-focused gift exchange party a white-hot trend? zulily research found that Americans are hoofing it to more White Elephant parties to connect with their loved ones: 35 percent of Americans said what they love most about attending a White Elephant is spending time with friends and family, versus 24 percent who are in it for the gifts.

Plus, exchanges take the ho-hum out of the holidays: almost a quarter of Americans (24%) reported their favorite part about a White Elephant party is getting an unexpected gift. Whether it’s prosecco pong or a whimsical garden gnome, consumers will aim to surprise and delight to win bragging rights.

And last, “Shoppers want to discover and purchase a gift that’s an extension of their own lifestyle, whether it’s a kitschy kitchen accessory, a pet recovery cone for a furry friend, or a comedic coloring book," continued Twomey. “White Elephant gifting is another opportunity to entertain and connect through gift giving, and to showcase personality with friends and family – and at zulily, we’re more than happy to help with those connections."

For more fun, visit zulily.com and zulily’s social pages: Facebook , Twitter, Instagram, and Pinterest: and for the full data and methodology behind zulily’s White Elephant Trends, please visit zulily’s White Elephant Trend Report and rules and regulations.

About zulily, llc
zulily, llc, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, llc, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.

¹What’s White Elephant? America’s Rising Obsession with the Quirky and Hilarious Gift Exchange: read more

Posted: Dec. 4, 2018

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zulily and Penguin Random House Host ‘Books For Kids’ Buy-One-Give-One Campaign to Give Children the Gift of Reading

Online Retailer Celebrates National Family Literacy Month with Select Holiday Purchases Benefitting First Book to Enrich the Lives of Kids in Need

Seattle, WA – Nov. 1, 2018 – There’s nothing quite like the immersive, imagination-inspiring power of books: who doesn’t love discovering new worlds, swimming with mermaids, or just simply saying good night? Storytime is a treasured pastime for all, but many children may not have the opportunity to experience the magic of books. To kick off the season of giving while also celebrating National Family Literacy Month in November, zulily, the online retailer obsessed with bringing special finds to its customers every day, is teaming up with Penguin Random House to help provide books to children in need across the U.S. .¹ read more

zulily is leading its third annual holiday giving campaign launching today, November 1, and is currently planned through December 12, 2018 at 6 a.m. PT. Special sales events launched during the campaign will feature a curated selection of children’s books and each Penguin Random House book purchased labeled with the “BUY 1, GIVE 1" badge will trigger a new children’s book donation, up to 100,000 books, from Penguin Random House to First Book, a nonprofit social enterprise that provides new books and other essentials to children in need nationwide.

“We recognize many of our customers utilize the power of reading and storytelling to connect with their loved ones – from nightly bedtime stories to holiday favorites during this special time of year," said Sheila Nugent, VP of Kids and Hardlines at zulily. “By collaborating with Penguin Random House and First Book, we aim to delight children across the country with the joy and gift of reading this holiday season."

“This holiday campaign, created through our long-standing relationship with zulily, is a great way to support our community of readers. Through this partnership with zulily, we’re able to distribute books to communities in need through our charitable partner, First Book, by providing up to 100,000 books during this holiday season. At Penguin Random House we are proud of our commitment to fostering a universal passion for reading and providing access to books in the communities and schools of parents and children who need them most." said Jaci Updike, President of Sales of Penguin Random House U.S.

“Our educators share stories with us about families who have to choose between school supplies and food," said Kyle Zimmer, president, CEO, and co-founder of First Book. “The support of zulily, zulily’s customers, and Penguin Random House will bring beautiful new books to these families, children, and their dedicated teachers. Books bring joy and they open the door for academic success. Students who receive a new book are in awe that someone would reach out to them in such a tangible, powerful way. Your support means the world to us and it means the future to the children we serve."

Shoppers can now look for the “BUY 1, GIVE 1" badge on featured books in select events on zulily’s website/app. During the campaign, zulily fans can visit zulily’s owned social channels to engage in a social call-to-action, through comments, likes or shares to also spark the “Give One" book donation from Penguin Random House to First Book.

To help efforts to provide children the gift of reading this holiday season visit zulily.com, and zulily’s social pages: Facebook , Twitter, Instagram, and Pinterest.

¹Most available only in the 50 United States and District of Columbia.
²Big Thrill deals are subject to change.
About zulily, llc
zulily, llc, is a retailer obsessed with bringing its customers special finds every day — all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit http://www.zulily.com

zulily, llc, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop – beyond transactional ecommerce or traditional brick-and-mortar stores – and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com
About Penguin Random House
Penguin Random House, the world’s largest trade book publisher, is dedicated to its mission of nourishing a universal passion for reading by connecting authors and their writing with readers everywhere. The company, which employs more than 10,000 people globally, was formed on July 1, 2013, by Bertelsmann and Pearson, who own 75 percent and 25 percent, respectively. With nearly 250 independent imprints and brands on five continents, Penguin Random House comprises adult and children’s fiction and nonfiction print and digital English- and Spanish-language trade book publishing businesses in more than 20 countries worldwide. With over 15,000 new titles, and close to 800 million print, audio and eBooks sold annually, Penguin Random House’s publishing lists include more than 60 Nobel Prize laureates and hundreds of the world’s most widely read authors.

About Books First
First Book transforms the lives of children in need. Through a sustainable, market-driven model, First Book makes everything from brand-new, high-quality books and educational resources to sports equipment, winter coats, snacks, and more, affordable to its member network of more than 375,000 educators who exclusively serve kids in need. Since 1992, First Book has distributed more than 175 million books and educational resources to programs and schools serving children from low-income families in more than 30 countries. First Book currently reaches an average of 5 million children every year and supports more than one in four of the estimated 1.3 million classrooms and programs serving children in need. With an additional 1,000 educators joining each week, First Book is the largest and fastest-growing network of educators in the United States exclusively serving kids in need. Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter. Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.

Posted: November 1, 2018

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Online Retailer Announces Inaugural zulily Thrill Week with Surprise-Filled Sales

Customers will be thrilled with a week of “wow!" featuring the chance to snag a wardrobe for the price of a scarf, a vacation for the price of a beach umbrella, or a $5,000 zulily shopping spree for $10!

Seattle, WA – July 12, 2018 – Today, zulily, the online retailer that typically launches 9,000 products in over 100 curated, limited-time sales daily – including apparel, home goods, toys, beauty and more – is unveiling its first-ever zulily, to bring savvy shoppers everywhere a whole week of “wow!" with exclusive deals from boutique and beloved brands, all at unbelievable prices. Though every day at zulily is special, throughout each day on July 23-27, zulily will reveal one daily Big Thrill, numerous time-limited Dashes for the Deal and other extraordinary surprises to delight shoppers across the zulily site, mobile app, social channels and more for an extra-special week.¹ read more

The online retailer’s biggest sale of the year will feature the most extreme deal being “The Big Thrill" where shoppers will have the opportunity to find the day's most exciting, blockbuster deal, available in the exceptionally limited quantity of one. Each Big Thrill will be hidden in an unexpected location on zulily, and three clues will be released when each deal is available. The first customer to find the Big Thrill and check out gets to snag the deal! Shoppers are invited to visit daily, as thrill seekers could buy a new wardrobe for the price of a scarf, or a vacation for two for the price of a bottle of wine.

“zulily’s 6.1 million active customers love the thrill they get when they find that special deal," said Kevin Saliba, SVP of Marketing, zulily. “With a 91% repeat order rate, we know our passionate customers enjoy their daily dose of discovery, which is why we wanted to give back in a big way by launching our biggest sale of the year in celebration of thrill seekers everywhere. Each day during zulily Thrill Week, shoppers can browse the ‘doorbuster-sized’ deals our team has curated from brands like KitchenAid, Crayola, Cuisinart, Klean Kanteen, cabi and more."

The Big Thrill - Put your thrill set to work! Follow the clues & hunt down a truly amazing deal you won’t find anywhere else Each day during Thrill Week, The Big Thrill is where shoppers will find the day's most extreme deal, available in the extremely limited quantity of one.²

Monday, 7/23: A Vacation for Two for $15 (the price of a bottle of wine!)

Tuesday, 7/24: A Dream Kitchen Accessories Refresh for $40 (the price of a blender!)

Wednesday, 7/25: A $2,000 cabi Wardrobe for $10 (the price of a scarf!)

Thursday, 7/26: A Family Vacation for $30 (the price of a beach umbrella!)

Friday, 7/27: A $5,000 zulily e-Gift Card for $10 (the price of a t-shirt!)

Dash for the Deal – On your marks! These extreme scores are available for a few hours only, while supplies last. They move fast, and when they're gone, they're gone. These extreme deals may include designer sunglasses for $29.99, a luxurious cashmere shawl for $19.99, fashionable earrings for $1.99, a trendy diaper bag for $9.99 and so much more.

Shopping Sprees – Warning: You may have entered the thrill zone. In culmination of Thrill Week, on July 28, zulily will award a total of 100 shopping sprees to randomly selected winners. Every shopper who visits the zulily website or mobile app once every day (M-F) during Thrill Week will be automatically eligible to win a spree valued at $150. Sprees will be awarded in the form of zulily shopping credit, and winners will be notified via email and/or digital banner.

To learn more about zulily Thrill Week, visit and zulily’s social pages: Facebook , Twitter, Instagram, and Pinterest.

¹Most available only in the 50 United States and District of Columbia.
²Big Thrill deals are subject to change.
About zulily, llc
zulily, llc, is a retailer obsessed with bringing its customers special finds every day — all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit (http://www.zulily.com)

zulily, llc, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop – beyond transactional ecommerce or traditional brick-and-mortar stores – and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit (www.qurateretailgroup.com)

Posted: July 12, 2018

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Let’s Hear It for Fido: zulily Uncovers How Much Millennials Love Their Fur Babies

Survey Shows 71 Percent of Millennial Pet Owners Would Take A Pay Cut if They Could Bring Their Pet to Work

Seattle, WA – February 15, 2018 – It’s hard to resist wagging tails, panting tongues and those puppy dog eyes. In advance of National Love Your Pet Day on February 20, zulily, the online retailer obsessed with bringing special finds to its customers every day, surveyed millennial pet owners1 to find out just how much they loved their furry little friends. The research found millennial pet parents are more passionate than ever about their pets and are redefining what it means to be a pet owner. Not only do they see their pets as extensions of themselves, but they care for them as members of their family, showering them with gifts and often finding it hard to be apart for even short periods of time. read more

“Pets truly make every day special for their owners, so it’s no surprise to us that millennial pet parents are showing love back with their dedication, attention and purchases," said Kerry Gibson-Morris, Vice President of Merchandising at zulily. “For millennials, their dog or cat isn’t just a pet – it’s a starter child, and our research shows that in 2018 they want their pet to play an even bigger part of their life – whether its providing approval of their significant other, taking their pet to work or surprising their pet with gifts on a monthly basis. From Fido-inspired wall art to pet pouch hoodies, we’re seeing the vast extent of their love reflected through our customer’s purchases as this generation of owners is actively looking to surprise their pets by going way beyond the typical leashes and collars."

Treating Pets like Family…or Better

42 percent of coupled-up millennial pet owners admit that if given the choice, they would rather snuggle with their pet(s) than their romantic partner.

Almost half (45 percent) admit that if they started dating someone new, their pet’s approval would matter more than their family’s (opposable) thumbs up.

Over a third (39 percent) of millennial parents admit that after being apart from each other for a while, their children are more excited to see their pet(s) than their mom or dad.

Pet Separation Anxiety is Real

Most (65 percent) millennial pet owners would be more stressed out being separated from their pet for a week than their cell phones (35 percent).

84 percent say that they frequently worry about their pet(s) when they’re apart for short stints, such as when running errands.

71 percent of millennial pet owners would take a pay cut if it meant they could bring their pet(s) to work with them every day – and, more than 1 in 5 (21 percent) would sacrifice a whopping 20 percent or more of their pay to make every day “bring your pet to work day."

44 percent even confess to having “fibbed" about their pet(s) specifically to stay home from work.

Proud Owners Love to Pamper Pets (and Themselves)

Lucky dog! More than half (51 percent) of millennial pet owners buy gifts for their pet(s) once a month or more, and do so four times per month, on average.

83 percent are showing their pride by purchasing cat or dog related merchandise, from clothing and wall art to mugs and welcome mats to show they are a proud pet parent.

In honor of National Love Your Pet Day, zulily will feature a week-long sales event from February 19 through February 25 for pet lovers to find something special for their four-legged or even winged companion. This curated assortment of fun and unique merchandise for pets and their owners includes wearable pet apparel for owners like pet pouch hoodies and slings as well as pet selfie accessories and of course chic clothing for pets of all kind.

To continue the celebration zulily is also announcing its first-ever contest to find zulily’s next pet model to star in an upcoming campaign. To enter, upload a picture of your adorable pet using the hashtag #zulilypetweekcontest to Facebook or Instagram beginning on February 19 through February 25. The five pet finalists will be announced on March 3 and fans will be encouraged to vote for their favorite. The grand prize winner will receive a trip to zulily’s headquarters in Seattle for a personalized pet photo shoot.

To learn more about the #zulilypetweekcontest contest, visit zulily.com, and zulily’s social pages: Facebook , Twitter, Instagram, and Pinterest.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Methodology
The zulily Pets Survey was conducted by Wakefield Research ( (www.wakefieldresearch.com)) among 500 nationally representative U.S. Millennial pet owners, between January 22 and January 25, 2018, using an "icon icon-social-email" invitation and an online survey. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Posted: February 15, 2018

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zulily and Penguin Random House Host Interactive Book Fair to Benefit Communities Impacted by Recent Hurricanes

Online Retailer Celebrates National Family Literacy Month with Select Holiday Purchases Benefitting First Book

Seattle, WA – November 1, 2017 – The start of the holidays marks the season for giving. This season, zulily, the online retailer obsessed with bringing special finds to its customers every day, is teaming up exclusively with Penguin Random House to help those impacted by Hurricanes Harvey, Irma and Maria. read more

zulily is kicking off National Family Literacy Month this November with its first-ever interactive book fair, running now through December 10. Six sales events will feature a curated selection of children’s books, and each book purchased will trigger a donation from Penguin Random House to First Book. First Book, a nonprofit social enterprise that provides new books and other essentials to children in need, is aiding teachers, students and schools affected by the recent hurricanes.

“We recognize that many of our customers know someone or have been personally affected by the devastation incurred from the hurricanes this year," said Kerry Gibson-Morris, VP of Home, Hardlines & Licensing at zulily. “We understand that these major storms can disrupt children’s learning and academic performance, and through our partnership with Penguin Random House and support of First Book, we hope we can provide children, teachers and schools the tools to succeed during these challenging recovery times."

“Penguin Random House is committed to fostering a universal passion for reading and providing access to books in the communities and schools of parents and children who need them most. Through our partnership with zulily we’re able to expand and extend our ongoing relief efforts through our longtime partner, First Book, by providing up to 25,000 books during this important time of need," said Jaci Updike, President of Sales of Penguin Random House U.S.

“Educators have shared heart-breaking stories of students, families and fellow teachers who have lost their homes and belongings, as well as entire school libraries now destroyed by flooding or mold," said Kyle Zimmer, president and CEO of First Book. “The support of zulily, zulily’s customers and Penguin Random House will bring treasured books to these communities, enabling educators to restore learning in their classrooms, and providing a lifeline of hopes and dreams for students and their families. It means the world to all of us."

“Customers can shop the ongoing interactive book fair via the “Buy One, Give One" badge highlighted on the website and on featured books found in select events. Each week zulily fans can visit zulily’s owned social channels to activate a call to action, through comments or shares to spark the “Give One" donation from Penguin Random House to First Book. For example, a donation will be made when fans comment on zulily’s Facebook post about their favorite childhood stories."

To help those affected by the hurricanes visit zulily.com, and zulily’s social pages: https://www.facebook.com/zulily, https://www.twitter.com/zulily, https://www.instagram.com/zulily, and https://www.pinterest.com/zulily.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: November 1, 2017

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National Women’s Small Business Month: zulily Salutes Inspiring Female Entrepreneurs with Dedicated Sales Event Series

Shop from More Than 100 Woman-Owned Businesses During the Month-Long Celebration

Seattle, WA – October 2, 2017 – From inspirational girl bosses to super moms with the next million-dollar idea, women everywhere are stepping into the role of CEO and creating successful businesses of their own. In honor of National Women’s Small Business Month this October, zulily, the online retailer obsessed with bringing special finds every day to its customers, is raising awareness around female entrepreneurship by launching four weeks of sales events featuring female small business owners and the amazing products they’ve created. read more

Since the company was founded in 2010, zulily continues to empower and help entrepreneurs thrive at every stage of their journey by providing a platform to reach new customers, telling a story around their brand and providing proprietary resources to grow their businesses. Having featured 15,000 brands to date, and launching 9,000 products a day, zulily offers its customers the unique opportunity to discover new and beloved brands. Throughout October, shoppers will have access to more than 100 small businesses, all companies created and owned by women. Each sales event will feature products ranging from home décor to footwear, to maternity clothes, women’s and kids’ fashion, to baby gear, beauty, DIY and more.

“At zulily, we support both small businesses and female entrepreneurs each and every day. We are raising visibility and celebrating inspirational female businesswomen and their inventions, by spotlighting National Women’s Small Business Month with a month-long celebration. Our dedicated sales events will feature unique and fresh merchandise from women-owned and -led businesses," said Lori Twomey, Chief Merchant at zulily. “It is truly inspiring to see these women and their companies grow with our teams here at zulily. We hope their stories of determination and perseverance will encourage other rising entrepreneurs who are just starting their own business ventures to make what seems like the impossible, possible."

By working with zulily, many of these female entrepreneurs were able to expand their businesses and quickly reach their goals. A select number of brands participating include:

CHOOZE - In 2011, Sharon Blumberg, mother of three, was driven to start a brand that empowers kids with creativity, confidence and their power to make an impact. She created CHOOZE after her youngest daughter chose to mismatch her shoes every day with confidence. As a result, Sharon decided to take a leap of faith and founded a company selling shoes that are "creatively coordinated." Each purchase provides buyers with the opportunity to “CHOOZE your CAUSE." CHOOZE donates a percentage of the purchase to a charity of the buyer’s choice, as a way to teach kids about how their choices impact others.

AllerMates - Realizing that there was no clear way to help easily communicate her son’s health concerns, Iris Shamus created AllerMates as a way to educate and alert others about a child's allergy or health concern, while also empowering them and making them feel good and safe. AllerMates is now a growing line of fun alert wristbands, colorful medicine cases, lunch bags and more, to help bring awareness and keep children safe. Iris believes that the business of safeguarding families is endless and continues to look for innovative ways to expand.

PackIt - In 2008, Melissa Kieling found herself a single mom to three children, with a need to reinvent her career. The idea to create freezable lunch bags came from Melissa’s desire to send her kids to school with healthy lunches that wouldn’t spoil by lunchtime. Since there was nothing on the market, she decided to invent it herself! Inspired, she cut apart a shower curtain to create freezable lunch bags — and PackIt was born. Through an infomercial that featured her invention, she turned PackIt into a multimillion-dollar business and is continuing to expand her line of products.

Da Bomb Bath Fizzers - Founded by two young female entrepreneurs, Da Bomb Bath Fizzers™ was created when the Bercaw sisters Isabel (age 16) and Caroline (15) were looking for something that was a little different from the bath bombs currently on the market. Guided by the belief that everyone loves surprises, they added a little surprise in the center of their line of bath bombs and consumer demand rose. The pair manages to juggle school and friends, while standing at the helm of a company that has created nearly 100 jobs in their community, and continues to sell out at both brick and mortar stores and e-commerce sites like zulily.

To shop and support women-owned small businesses, visit zulily’s National Women’s Small Business Month page this October (10/2-10/31).

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: October 2, 2017

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Christmas Comes Early to zulily Customers with Launch of First-Ever Private Label Credit Card Program

Be it Naughty or Nice, zulily has Checked Its Offers Twice, starting September 21st, for a Limited Time, Cardholders will have the Opportunity to Receive Free Shipping for a Year!

Seattle, WA – September 21, 2017 – Today, zulily, the online retailer obsessed with bringing special finds every day to its customers, announces the launch of its zulily branded credit card in partnership with Synchrony Financial (NYSE: SYF), a premier consumer financial services company. For the first-time ever, zulily will launch a private label credit card program allowing its customers a new way to purchase great products at great prices, from its daily assortment of more than 100 events and 9,000 styles launching each and every day. read more

The zulily branded credit card launches with cardholder benefits such as Smart-pay, currently available for all approved cardholders allowing for flexible payment options. With Smart-pay, cardholders can purchase and own the item now and pay for it in 3 monthly payments.

“We are obsessed with making each and every one of our customers a passionate fan of the zulily brand, and constantly strive to deliver on and enhance our customer experience. The launch of our zulily credit card is just one special way we will continue to surprise and delight our customers," said Darrell Cavens, President and CEO of zulily. “With roughly 93% of purchases coming from existing customers (1), we believe they will be delighted with a new financing option and compelling customer benefits that provides added value to their daily shopping experience."

“By offering zulily customers with a new zulily branded payment option, we provide customers with a more comprehensive shopping experience," said Curtis Howse, SVP and General Manager, Diversified Client Group, Synchrony Financial. “Online retailers and shoppers are continuously seeking out more convenient, fast and easy ways to shop and make purchases."

‘Tis almost the season for shopping, singing and celebrating with loved ones, but all this fun often comes with stress-filled days and stretched out nights. To ease the overall pocketbook burden, in addition to offering an ever-changing product assortment up to 70% off, starting September 21st, zulily is offering the opportunity for fans to sign-up for the zulily branded credit card via a special Facebook post and associated link. From now until Friday, September 22, 2017 at 11:59 PM (PT), individuals who sign-up, and are approved by Synchrony Bank, via the link in this Facebook post, will receive free shipping for a year (2)! Additionally, zulily fans are encouraged to tag family and friends in the Facebook post, and share with their own social networks to help spread the joy. To learn more about the zulily branded credit card, visit zulily.com/creditcard for more information on cardholder benefits and card terms.

1As of Q217

2Free standard shipping is only available in the continental United States and excludes all shipments made to Alaska, Hawaii, APO/DPO/FPO addresses with US zip codes, all commonwealths and territories, and any international locations. Free shipping offer available only for residents of the United States, its territories and the District of Columbia. See https://www.zulily.com/unlimited-terms-v2 for free shipping details. See https://www.zulily.com/creditcardFSdetails for full offer terms.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

About Synchrony Financial
Synchrony Financial (NYSE: SYF) is one of the nation’s premier consumer financial services companies. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.* We provide a range of credit products through programs we have established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers to help generate growth for our partners and offer financial flexibility to our customers. Through our partners’ over 365,000 locations across the United States and Canada, and their websites and mobile applications, we offer our customers a variety of credit products to finance the purchase of goods and services. Synchrony Financial offers private label credit cards, Dual Card™, and general purpose co-branded credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank. More information can be found at www.synchronyfinancial.com, www.facebook.com/SynchronyFinancial, www.linkedin.com/company/synchrony-financial and www.twitter.com/SYFNews.

*Source: The Nilson Report (June 2017, Issue # 1112) - based on 2016 data.

Posted: September 21, 2017

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zulily Launches National Search for Schools Looking to Achieve an A+ In First-Day Style

Online Retailer and Expert in Kids’ Apparel Goes Back-to-School to Capture Debut Looks and First Day Smiles That Make the Grade

Seattle, WA – July 10, 2017 – The first day of school is as exciting for parents as it is for kids. It’s the time of year when social media newsfeeds are filled with eager smiles, adorable front porch shots and uniquely styled back-to-school ensembles. Today, zulily, the online retailer obsessed with bringing moms special finds every day, is launching a week-long #zulilyPictureDay celebration, culminating in an exclusive, frameable photoshoot for one lucky school. read more

Complete with more than 50 sets all designed and built in-house, used to create over 150 different scenes a day, with nearly 100 kids per week modeling the latest looks, zulily has back-to-school photography down to a science. This year, the online retailer is helping kids, parents and teachers celebrate picture day and the upcoming school year in the best way they know how! From the most fashion forward group on the playground, to teachers who design the most captivating, creative back-to-school classrooms, families, teachers, and parents are invited to tout their school’s unique stories in 100 words or less as to why zulily should outfit their school with back-to-school photos from July 10-16, 2017.

On August 11, 2017, zulily will identify the eight lucky finalists, and launch an interactive Facebook Live series highlighting each entrant’s unique school story. During the series, viewers have a chance to cast their vote and help select the winning entrant and school. The grand prize winner will receive a $500 back-to-school shopping spree on zulily.com and the entrant’s winning school will receive a team of zulily photographers, fun photo vignettes, and the opportunity for teachers and students to have zulily professional photographers take fun back-to-school photos, a few surprises, and more.

“What many of our customers find compelling is that when we photograph children’s merchandise we engage our community and we photograph children without modeling experience," said Jason Gruenig, Vice President of Studio at zulily. “Be it an employee or customer’s daughter or son, toddler, baby, etc. we are working with our community both in Seattle and Columbus, where our studio teams interact daily with families and children to capture the zulily spirit. All of this means we have a deep understanding of what it takes to encourage kids of all ages to express their own personal style and feel picture day perfect. There's no greater feeling than sending a child to school on the first day looking and feeling their absolute best and being able to capture that confidence in a photo is priceless."

zulily is focused on bringing to life unique and beloved products through compelling imagery and storytelling. Its team of 300 plus studio experts, composed of in-house photographers, stylists, make-up artists, photo editors and copywriters shoot more than a million photos a year to create a personalized experience that provides shoppers the opportunity to discover great products at great prices to find, love and share.

The third week will feature collections curated by social influencers who are taking the blogosphere and social media scene by storm — a natural fit for this unique series of zulily collections, as sharing stories, inspiration and recommendations about the journey of motherhood is what these women do best.

To learn more about the #zulilyPictureDay contest, visit zulily.com. Throughout the week of July 10, zulily will also be going live on Facebook at 4:00 PM (PT) every day to highlight some products featured in each event and share a few surprises!

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: July 10, 2017

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In Honor of National Teacher Appreciation Week, zulily Announces 50 Winners of Thank a Teacher Contest and Commemorates Teachers’ Dedication to Shaping the Future

zulily Thanks Educators Across the Country with Collections Curated by Inspiring Teachers for Teachers

Seattle, WA – May 8, 2017 – Across the country, there are more than four million teachers 1 who fuel a lifelong passion for education by inspiring and shaping the future minds of tomorrow. Today, zulily, the online retailer obsessed with bringing special finds every day to its customers, is launching a week-long celebration in honor of National Teacher Appreciation Week. Through a series of curated collections, zulily will spotlight six incredible teachers who are winners of the zulily Thank a Teacher Contest, based on inspirational stories submitted by zulily customers. read more

The growing costs associated with children's education is not limited to parents alone. The average teacher spends $500 investing in their classroom, with one in ten having spent $1,000 or more.2 In honor of their commitment, zulily kicked off the Thank a Teacher Contest in April, receiving more than 8,000 heartfelt nominations by zulily fans sharing how a teacher in their life made an impact. Today, zulily spotlights the appreciation of teachers everywhere by elevating 50 stories that exemplify the personal sacrifices, fortitude and dedication to the growth of their students, and is providing these winners with $500 to outfit their classroom with finds from zulily.com.

Of the 50 winners, six teachers were invited to curate sales events catered to teachers, that feature classroom ready merchandise in specialized categories, such as STEM, Art & Creative Play, Foreign Language, Homeschool & Montessori, Special Needs, and Teacher Supplies & Furniture. zulily salutes educators everywhere and this week only is offering an additional 15% off items purchased from these six curated sales events, on top of the up to 70% off customers already receive, for teachers to shop for their classrooms and support their peers.

“Educators are a cornerstone of our community and great teachers have encouraged and impacted everyone in meaningful ways, big and small. What makes teachers unique is their passion and dedication to go above and beyond, personally investing time and money to better their students and their environments," said Darrell Cavens, CEO of zulily. “We wanted to bring visibility to everything that teachers do and spotlight a few stories that are emblematic of all teachers who have moved our customers and employees. A heartfelt thank you, from all of us here at zulily."

zulily recognizes and gives special thanks to the teachers who inspired the curated collections: Randall Dunkin, a science teacher from North Adams High School, in Seaman, OH; Kellie Gaffney, a Spanish teacher at Lisha Kill Middle School, in Albany, NY; Sheryn Hodgson, a home school teacher for Redding School of the Arts, in Redding, CA; Tatum Allhiser, a teacher of all subjects, Stronghold Court School, Canby, CA; Blaire Goodson, High School English, Darlington High School, Darlington, SC Jessica Lara , 2nd Grade, WCSD Bud Beasley Elementary, Sparks, NV for going above and beyond to bring light and learning to their classrooms and students of unique and diverse needs.

zulily shares a few stories that illustrate how teachers impact everyone they touch:

Marina Collier, 2nd Grade, Gilmore Elementary, League City, TX. Marina has gone above and beyond for what she considers her children in her home away from home. I have seen Mrs. Collier literally give a little girl one of the shirts off her own back when she was cold. She goes above and beyond to make each student realize they have potential for all things and while they may alone sometimes in this world they will always have her and her love for years to come. She's not just a teacher, she is someone people should strive to be more like. – Meagan Molina

Crystal Schroeder, Special Education Work-Based Learning Coordinator for Hiawatha Valley Education District, Winona, MN. Crystal serves students within all disability areas, including Emotional Behavioral Disorders, Specific Learning Disabilities, Autism Spectrum Disorders, and other such disabilities. In rural Minnesota, she travels to about 13 schools in the district to teach emotionally challenged and autistic students job skills, find them jobs, and works with employers to monitor their job skills and performance. – Cynthia Miller

Dawna Gatrost, AVID/ELA/History, Canyon Lake Middle School, CA. Mrs. Gatrost is a school mom to everyone, but especially the foster youth. As a former foster parent, her trauma-based training is invaluable to promptly recognizing the struggle typical students don't have to deal with. Her tough love in AVID teaches the organization skills children desperately need for success in life. She's a great communicator with the parents and an important part of foster children's "village" who raised them. She's the reason we don't shy away from fostering middle school aged kiddos! She's hands down the best teacher we've met, and I volunteer with foster children all across southern California. – Valentina Rocnik

Jeffrey Gross, Special Education, Edison High School, Philadelphia, PA. Jeff’s music therapy program is the impossible in a Philadelphia class for multiple handicapped students. With no budget, he has brought in music therapy students to work in his class twice weekly and not surprisingly there have been amazing results from the once silent students. He has also found a way to bring in alpacas from the surrounding area, definitely a first for his students! He just keeps talking to people he meets and keeps looking for resources to bring into school for his "kids." His calm attitude is not the usual in the school but cannot be replaced. – Jessica Levin

Iyana Tennon, Elementary, all subjects, Virtuous Academy, Duquesne, PA. Iyana runs a beautiful and thoughtful school for kids who attend a really tough district. Many kids drop out and the others that remain are often bullied and underperforming. Iyana created Virtuous Academy to provide a safe option for these kids, with a strong academic curriculum. STEM is a large part of it, as she believes jobs in the sciences are a way for these young people to break the cycle of poverty in their families. – Gisele Fetterman

Jennifer Sever, Special Education, Marysville High School, Marysville, OH. Mrs. Sever has dedicated her time to helping special needs children. She does everything in her power to educate herself on how to help these kids live as fun and as normal of a life so they can feel just as much appreciated as all other children their age. She always speaks so highly of them and consistently tries to find creative ways to make sure they obtain a solid foundation for surviving in today's society. She is truly a gem. She is authentic and she has a heart of gold. – Meriele Moore

Karen Daley, 6th grade teacher, Monarch School, CA. Karen is a fierce and unrelenting advocate for the homeless students she serves. She is the most loving, kind, dedicated educator I have seen in action. She is tireless in her efforts to provide the students with a great education and strives to meet their emotional needs as well. She is committed to ensuring her students and all who meet her to become good people by her amazing, consistent example. She not only teaches character, grace, and gratitude; she lives and breathes it. She constantly spends her money to provide anything her students may need, without complaint. – Trisha Norris

Kathy Marx, Senior Communications, Appleton East High School, Appleton, WI. Mrs. Marx is so invested in her students, she knows each and every student, their family situation and what is going on in their life. She pays for students’ Senior pictures, Prom manicures and dresses. She has students lined up every day to talk with her and help them with their situations. She never tells them no and she is always there for everyone. I don't know how she does it, but there seems to be no end to her goodness. – Katie Davis

Laurel Robinson, Teacher of Deaf or Hard of Hearing, Aurora Public Schools, Aurora, CO. Lisa has been teaching for Peoria School District 150 in Peoria, IL. for the past seven years. She mixes art, drama and reading to engage the students because she truly believes all children can learn when given opportunities to experience learning through their strongest ability, talent, and interest. She gives 110% daily in all she does and especially while teaching. Teachers everywhere give their all daily with little recognition or appreciation and Lisa is no different; but I feel she does an awesome job due to her ambitious desire to teach every child to their highest ability level. – Molly Drumps

Lisa Gifford, Language arts, Keller Primary School, Peoria, IL. Lisa has been teaching for Peoria School District 150 in Peoria, IL. for the past seven years. She mixes art, drama and reading to engage the students because she truly believes all children can learn when given opportunities to experience learning through their strongest ability, talent, and interest. She gives 110% daily in all she does and especially while teaching. Teachers everywhere give their all daily with little recognition or appreciation and Lisa is no different; but I feel she does an awesome job due to her ambitious desire to teach every child to their highest ability level. – Eva Balek

To learn more about the 50 inspiring winners of zulily’s Thank a Teacher Contest and how they have impacted lives everywhere, visit The Find. Throughout National Teacher Appreciation Week, zulily will also be going LIVE on Facebook at 4:00 PM (PT) everyday to highlight some of the products featured in each event, and share more inspiring stories and surprises. Visit zulily.com and follow us on Facebook, Instagram, Twitter and Pinterest for more #zulilyThankATeacher inspiration and news. From zulily to teachers everywhere, view the brand’s series of videos to say ‘thank you’.

¹National Center for Education Statistics: Projections of Education Statistics to 2017, Thirty-sixth edition

²TIME Money: Here’s How Much Your Kid’s Teacher Is Shelling Out for School Supplies

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: May 8, 2017

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Moms Know Best: zulily Unveils Month-Long Celebration of Motherhood, with Curated Collections Created By Moms, For Moms

zulily Celebrates Moms Across the Country with Launch of a Unique and Unforgettable Series of Personalized Collections Leading up to Mother’s Day

Seattle, WA – April 10, 2017 – Mother’s Day doesn’t have to be the only day to honor moms, which is why zulily, the online retailer obsessed with bringing moms special finds every day, is unveiling a month-long celebration of motherhood with curated collections “By Moms, For Moms." Starting April 10 and running through early May, zulily will honor and commemorate the impact that moms have in everyone’s life by debuting a series of collections curated by a group of inspirational women that truly embody the spirit of zulily. read more

zulily maintains a long tradition of connecting directly with real women to tell a unique story around the products they love. This year, the company has brought together a myriad of amazing mom-approved products from women who exude individuality, style, personality and fun in their homes, communities and peer groups. Each of these women were invited to step into the role of creative director to curate their very own zulily sales events inspired by their personal style or entrepreneurial story, ranging from home décor and toys, to kids’ and women’s fashion, to maternity clothing and more.

“Here at zulily, we celebrate moms each and every day, but this spring it was important for us to create a Mother’s Day moment that empowered and brought the experts from our extended community to life in a new way – and with a new purpose," said Lori Twomey, Chief Merchant at zulily. “There’s something really extraordinary and powerful about women supporting women, and we hope these specially curated collections will inspire women to do just that. After all, our zulily employee moms, mom entrepreneurs (dubbed “mompreneurs") and social influencer moms are just like you – wives, daughters, siblings and above all, women, just trying to balance it all."

The mom-curated events launch on April 10 and run for four weeks, with the first week featuring collections created specifically by moms who work at zulily. The company is recognizing the hard work of its employees and celebrating a dedication to their careers and motherhood. “As a mother, I’m honored and excited that zulily is providing employees with the chance to share our favorite products to hopefully inspire not only zulily customers, but potentially other moms looking for style inspiration from their peers," said Kate Aulabaugh, director of merchandising for home. “zulily’s passion for creating this daily, dedicated experience for moms fueled my decision and excitement to join the company over five years ago."

Having featured 15,000 brands to date, zulily has an expansive network of partners, many of which are businesses run by amazing and savvy moms. There’s no one better to uncover great product finds than great moms who have created their very own! Therefore, the second and fourth weeks of this month-long celebration will feature collections with products created by none other than zulily mompreneurs.

The third week will feature collections curated by social influencers who are taking the blogosphere and social media scene by storm — a natural fit for this unique series of zulily collections, as sharing stories, inspiration and recommendations about the journey of motherhood is what these women do best.

“Whoever said that you can’t be fabulous after kids was mistaken," said Nicole Feliciano, founder and CEO of Momtrends Media. “Since zulily is known for their unique and diverse selection of women’s clothing and accessories, it allowed me to hone in on what was most important [to me]: curating a zulily collection that celebrates moms by featuring stylish options to help them shine and look their best."

The full list of moms participating include:

Social Influencers: Anna Luther of My Life and Kids (@LifeandKidsBlog), Carly Anderson of Lipgloss & Crayons, (@lipglossandcrayons), Kristin Lesney of Our Ordinary Life (@OurOrdinaryLife) and Nicole Feliciano of MomTrends (@Momtrends).

zulily Employee Moms: Kate Aulabaugh, home director, Sasha Bartashnik, analytics manager, Leah Ochoa, children’s apparel senior buyer, Shawn Redman, visual site merchandising manager and Kayla Yorozu, women’s apparel buyer.

Mompreneurs: Melissa Bernstein of Melissa & Doug, Erin Bickley and Jenny Greer of Hold Your Haunches, Lori, Kari and Jodi Caden of Belly Bandit, Kathy Ireland of kathy Ireland® Worldwide, Carola Taborga of Your Contour, Lynn Julian and Chance Claxton of U•Konserve, Hannah Kim of byHannahDesign, Celeste Lim of Celeste, Lucy Keehan of Firmiana, Liesl Hoopes of Lazy One, Ashley Oakley of Smocked or Not, Becca Taylor and Kristy Olsen of Lilac Clothing, Ariella Weitzman and Debbi Schulman of Planet Motherhood.

Celebrate mothers everywhere by visiting zulily.com, during the month of moms to discover unique finds daily. For more Mother’s Day inspiration, visit The Find.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: November 18, 2016

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zulily Launches Fourth Trimester Closet Concierge to Help Women Navigate the First Few Months of Motherhood with Style

Facebook Messenger Service Solves Personal Fashion Challenges with Help of zulily’s Baby-Friendly Fashion Squad

Seattle, WA – March 1, 2017 – That new baby smell, happy cuddles, and being a new parent brings so much joy after a new baby comes home. However, the first few months of motherhood, coined as the “fourth trimester," can also prove challenging since finding the right styles for a new mom’s ever-changing figure can be difficult to navigate. Today, zulily, the online retailer obsessed with bringing moms special finds every day, launches a month-long limited-edition Fourth Trimester Closet Concierge to help new moms navigate their wardrobes during pregnancy and after they’ve welcomed their new baby. read more

The Fourth Trimester Closet Concierge provides a personalized service to help new moms navigate their biggest style hurdles to help them look and feel great during this time of transition. Throughout the month of March, new moms can connect with zulily’s maternity team of experts aka Baby-Friendly Fashion Squad (BFFs) by messaging zulily directly in Facebook Messenger using the #BFFs hashtag or by visiting the zulily Facebook page for more details. zulily’s BFFs will respond to moms through Facebook Messenger Monday through Friday from 7:00 p.m. – 8:00p.m. EST.

The zulily experts will answer some of the most popular fourth trimester questions and launch curated collections of clothing to help new moms solve a variety of style-related questions, ranging from what to wear during nursing to the most flattering silhouettes for any woman’s body type. The team will also suggest maternity and fourth trimester apparel styles unique to each mom as well as offer advice to help moms discover new boutique and beloved brands and products. Based on the most common crowd-sourced questions, zulily will create a curated Pinterest board offering additional solutions for new moms at the end of each week. zulily always offers a fresh selection of maternity and fourth trimester fashions that can be shopped anytime on the maternity page .

“Our maternity team at zulily saw the need to provide a special service to new moms who can be overwhelmed and strapped for time. We wanted to provide a special service for these women to help them navigate those first several months and look and feel their best," said Robin Otto, zulily maternity expert and merchandising manager. “Our styles are as unique as the new mothers we dress and our maternity experts have a wealth of apparel expertise to help new moms achieve stylish ensembles that will make them all shine."

The zulily team of experts share fourth trimester fashion tips below and the full list can be found here.

Streamlined silhouettes - It’s common to want to hide behind bulky clothing when a body is changing after a baby is born. Avoid chunky fabric, big prints, and super shiny styles as these can give the illusion of a bulkier frame. Instead, stick to solids and dark colored tops and dresses.

Functional nursing apparel (if needed) – Make sure to select products that are easy to care for and comfortable to wear. For moms who chose to nurse or pump, aim to have a few staple bra options during this time, as your bust size will most-likely fluctuate. Surplice tops, nursing tanks and tops are great options since these garments make it easier to breastfeed in public or pump while you’re back in your busy routine.

Shapewear – Consider investing in compression garments such as tank tops, seamless camisoles and leggings since these streamline your figure. For example, the Belly Bandit (a top selling item on zulily) helps support a post-baby belly, waist and hips, allowing moms to feel confident as they work at their own pace to get back into their pre-pregnancy clothing.

Adjustable apparel styles – Look for styles such as wrap dresses and tops, which are closet essentials, and flattering for most body types. As a new mom’s body continues to change, these garments can easily be adjusted.

For the month of March, head to Facebook.com/zulily to take advantage of the Fourth Trimester Closet Concierge and discover great fashion finds by visiting zulily.com.

About zulily, llc
zulily https://www.zulily.com is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: March 1, 2017

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zulily Helping To Make Bedtimes Better This Holiday Season For Children In Need

This Holiday Season Purchases Made from Select Pajamas and Books on zulily Will Benefit First Book and Treehouse

Seattle, WA – November 17, 2016 – Whether it’s the classic bedtime story or a warm pair of pajamas, online retailer zulily helps to create special bedtimes 365 days a year. This holiday season zulily is working with some of their boutique and beloved brands to help make bedtimes better for thousands of underprivileged children and youth across the country. read more

The holiday season means many different things to many people, but the one constant is usually that families spend quality time together, taking a break from their daily routines. For children and teens living in hardship or without a family to bond with, the simplest things can help nurture their spirits and provide them with a sense of comfort that will last long after December ends.

This year, zulily is launching a series of events from Nov. 17 through Dec. 15 to provide children and teens in need with the essentials to help establish and celebrate a holiday nighttime routine of their own. The purchases made on zulily during this time, featuring a “Buy One, Give One" badge will trigger a donation to one of two philanthropic organizations, First Book and Treehouse, dedicated to providing children and teens with essential resources to help establish a stronger sense of routine.

“Since we launched zulily, we’ve always believed we could provide something special for our customers each and every day. We have developed company-wide philanthropic initiatives that encourage our employees to give back in meaningful ways," said Darrell Cavens, CEO, zulily. “This holiday season, we’re sharing our commitment to our customers by partnering with First Book and Treehouse. With every donation to First Book and Treehouse this holiday season, a child can enjoy the simple comfort of being tucked in at bedtime with warm, cozy pajamas and a bedtime story."

First Book, a nonprofit social enterprise that provides new books and other essentials to children in need, truly understands the importance of story time as a way for parents and caregivers to bond with children and develop a love of reading.

“We’re so glad we can partner with zulily to provide the comfort of bedtime stories for kids in need," said Kyle Zimmer, CEO of First Book. “We believe all children should have access to the resources they need to succeed in school and thrive after graduation, and often this can all start with the simple joy of a bedtime story."

A simple thing like a new pair of pajamas is not so simple for a child in need, especially those in foster care during the cold winter months. Treehouse, a local neighbor to zulily in Seattle offers a free store where youth in foster care and their caregivers can shop for high quality new and like-new clothing and other essentials. Having a cozy pair of pajamas readily accessible during the holiday season helps kids in foster care experience a warm, cozy night of sleep.

“We are so grateful for zulily’s commitment to youth in foster care, many of whom are separated from friends and family for the very first time this holiday season. The simple comfort of receiving new, cozy pajamas will help them rest easier and create a happy holiday memory they will cherish," said Janis Avery, CEO, Treehouse.

In order to make these donations a reality, zulily thanks the generous participating brands who have supported the efforts to help make bedtimes better. Participants include:

Penguin Random House, the world’s largest trade book publisher, is dedicated to nourishing a universal passion for reading and fostering the next generation of readers. Penguin Random House is participating as zulily’s single source of book donations to make bedtimes better for kids in need this holiday season.

Boxercraft® has been creating affordable, fun and stylish apparel since 1985 and offers a wide selection for the whole family.

EBS Deals offers a wide variety of sleepwear, intimate apparel and activewear for over 12 years under the label Active Club.

International Intimates Inc. is a New York-based manufacturer and importer of high quality and competitively priced ladies intimate apparel and pajamas as well as kids’ pajamas and underwear, and have been doing business for over 30 years under the label René Rofé and René Rofé Girl.

Vida Enterprise Corp. is a Los Angeles-based manufacture/import/export/wholesale business specializing in giftable pajamas, undergarments, and winter accessories under the international label Angelina®.

To help spread the holiday spirit this season, visit zulily and look for the “Buy One, Give One" badge highlighting a donating brand, make a purchase, and bring holiday cheer to thousands of children through a donation to First Book and Treehouse.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

About First Book
First Book is a nonprofit social enterprise founded in 1992 that has distributed more than 150 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada, which, with more than 275,000 members, is the largest and fastest growing network of educators exclusively serving kids in need. By making new, high-quality books and educational resources available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. Eligible educators, librarians, program leaders, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.

About Treehouse
Founded in 1988, Treehouse is Washington’s leading nonprofit organization addressing the essential education and enrichment needs of kids in foster care. Treehouse helps 7,000 kids in foster care each year through programs that help them succeed in school, fulfill key material needs, and provide important childhood experiences every child deserves. Treehouse has set an ambitious goal that foster youth in King County will graduate from high school at the same rate as their peers with a plan for their future by 2017. Learn more at treehouseforkids.org.

Posted: November 18, 2016

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zulily Expands Operations in Columbus Region

Commitment to Continued Growth in Ohio

Columbus, OH – September 14, 2016 – zulily, the online retailer obsessed with bringing customers special finds every day, today announced the next phase of its expansion in the Columbus, Ohio area. read more

zulily has invested $1.3 million, adding to its collective capital investment of $30 million in the Columbus Region, and has expanded its existing Gahanna operations to support its rapid growth. zulily currently employs more than 1,250 employees in the Columbus Region and has continued to demonstrate job growth, increasing its number of employees by 22 percent from 2014 to 2015 and increasing by 28 percent from 2015 to date in 2016. The newly expanded Gahanna office, located at 800 Tech Center Drive, is 87,500 square feet and will celebrate its opening with a ribbon-cutting ceremony this morning at 9:30 a.m. E.T. zulily operates a fulfillment center in Obetz, OH, a corporate office in Gahanna, OH and has replaced its Citygate office. The company has continued to demonstrate strong growth and drive a compelling customer experience that delights more than 5 million active customers each and every day.

“The state, county, local government partners, businesses and vendors, and people of the Columbus community have made it possible for us to continue to expand our footprint in Ohio – all with an eye to deliver an exceptional customer experience," said Darrell Cavens, CEO of zulily. “Our cross section between technology and retail creates an incredibly unique set of hiring opportunities. We believe that the Columbus area has been and will continue to be well-positioned to provide a highly talented workforce to fill the positions being created in the coming years. We are excited to be expanding our presence in the Columbus Region."

The expansion is illustrative of the continued commitment to growth and opportunity in the Columbus area. The zulily presence in Gahanna and Obetz includes positions in distribution, customer service, human resources, finance, merchandising, and studio services.

“Four years ago, zulily chose Obetz and Gahanna to build what it considers its second home, and today the company has created more than 1,250 jobs in the region," said JobsOhio Managing Director for Information Technology and Logistics, Ted Griffith. “Along with our local partners, we look forward to growing our relationship with zulily as it continues to expand here in Ohio."

“Gahanna and Obetz are great communities in which to expand, and zulily is the kind of innovative growth company that we are proud to have within the Columbus Region," said Kenny McDonald, President and CEO, Columbus 2020.

The Gahanna expansion comes with new job opportunities, with more than 50 openings at various levels and in multiple departments including customer service, fulfillment center associates, studio, merchandising and accounts payable. zulily will be hosting an open house event following today’s ribbon-cutting ceremony at the newly expanded Gahanna office at 3.30 p.m. – 6.30 p.m. E.T. for open positions in merchandising, accounts payable, studio and customer service.

“The City of Gahanna is pleased that zulily is expanding their corporate footprint within our community. This expansion project will create jobs for citizens of Gahanna and throughout central Ohio. zulily has been a great corporate partner for the City of Gahanna and we look forward to working with them for years to come," said Thomas R. Kneeland, Mayor of Gahanna.

zulily has more than 3,200 full-time employees and is headquartered in Seattle with an office and fulfillment centers in Ohio, Nevada and Pennsylvania. For more information on hiring and career opportunities in the Columbus area, visit https://www.zulily.com/careers/.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing customers special finds at incredible prices every day. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Ohio, Nevada and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Posted: September 29, 2016

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Back To Cool: Stand Out In Style This Back-To-School Season

From Bright Blues To Preppy Patterns, zulily Schools Mom On What’s Hot Enough To Make The Grade With Its Inaugural Kids’ Fashion Trend Report

Seattle, WA – July 13, 2016 – The 80’s were a much simpler time, showing up in the coolest pair of stone washed jeans or rocking a pair of Reebok Classics were all kids needed to fit in. However, times have changed according to zulily’s inaugural Kids’ Fashion Trend Report. The online retailer obsessed with bringing moms special finds every day, surveyed moms and their kids ages 5-12, to identify what kids and parents want from this year’s back–to-school fashion season. Results clearly showed perceptions around back-to-school style have changed, with an overwhelming number of kid respondents (40%) agreeing that their unique style is an expression of their individuality. Standing out is now the new fitting in. read more

Seeking absolution from their own personal back-to-school faux pas, many moms feel the need to step up their fashion game when it comes to dressing their kids. When moms look back on their own back-to-school childhood experience, they recall trying to balance between standing out (33%) and fitting in (29%). However, it’s clear that moms are stepping up and rooting for their own kids’ creativity and individual style, with a little personal touch that says something about mom too.

“It is never a good feeling to buy your child new clothes, only to find their favorite color, pattern or style has changed," said Shawn Redman, Senior Buyer and Kids’ Fashion Expert for zulily.com. “This year, our Kids’ Fashion Trend Report uncovered that the biggest trend this back-to-school season is all about individuality. Now, more than ever, it’s important to involve your kids in the shopping process to lessen a potential power struggle and inspire smiles on their first day back at school. Here at zulily, we love helping kids express their own personality through different brands, colors and styles."

To help keep the peace when it comes to the sometimes challenging differences of opinion between parents and kids as they plan to shop the latest styles this fall, zulily offers help to inspire parents and kids as to what’s hot this back-to-school season. zulily has harnessed the creativity of some of the most fashionable kids on Instagram to serve as the brand’s Kid Creative Directors. These insta-fashionistas, Stella and Blaise (@StellaandBlaise), Txunamy (@Txunamy) and Gavin Duh (@GavinDuh), range in age from six to nine and will curate their own back-to-school collections that parents and kids can shop, beginning in August. Shoppers can visit zulily’s back-to-school section every day to find a fresh assortment of looks that kids and parents will love.

The Kids’ Fashion Trend Report also found that kids unilaterally agree on certain colors and styles when it comes to back-to-school fashion. While boy and girls chose the traditional blue and pink as their favorite colors, there were a few surprises when it came to style.

Top Style Favorites: Athletic for Girls and City Chic for Boys

Girls go against gender norms, while embracing the combination of comfort and style, with their top styles being athletic (40%), followed by boho (33%)

Boys on the other hand are looking to a more adult-influenced approach for fashion inspiration, preferring city chic (48%) and preppy (33%) styles for their back-to-school wardrobe

Blue Ranks #1 Among Kids, Girls Prefer Traditional Favorites

The classic, yet cool color of blue is the top color among all kids (26%)

However, girls still like the more traditional colors for girls with pink (29%) and purple (25%) reigning supreme as their favorite colors of choice, with blue coming in third (15%)

Boys still prefer blue (42%), with red (15%) and black (12%) coming in as second and third choices

Sorry Mom: Girls’ Say Mom Isn’t Her #1 Style Icon

While many moms use their own style as the main source of inspiration when shopping for their kids (38%), girls are in fact, more likely to turn to their friends (41%) first for inspiration, then to their mom (26%) followed closely by television (22%)

Boys continue to go with the flow and frequently turn to parents for style inspiration first (38%), followed closely by friends (34%), with television being the smallest source of their style inspiration (14%)

How Moms Beat the Wardrobe Wars

Style inspiration isn’t the only thing moms and daughters may not see eye to eye on. When it comes to picking out what to wear, girls are more independent, with 36 percent of moms admitting to disagreeing on clothing choices with their daughters

To beat the wardrobe wars, a majority of moms (58%) recommend giving their child choices and letting the child ultimately pick their own outfit.

“The best way to unleash your child’s style is by giving kids a number of choices," said Redman. “As they get older, give them the chance to express their independence and individuality when picking their outfits, as this will ultimately lead to feelings of self-confidence, gaining self-style and learning how to coordinate different pieces."

While back-to-school shopping can be daunting, Redman recommends planning in advance and getting an early start to avoid any stress.

“Start by cleaning out your kid’s closet so you can see what still fits and be able to accurately put together a checklist of what you need for this year," said Redman. “Create a budget and look for the best deals to help stay within that budget."

Uncover more about kids’ favorite fashion trends this back-to-school season with the full trend report and then shop the latest back-to-school styles at zulily.com or on the zulily apps.

About zulily, llc
zulily ( https://www.zulily.com) is a retailer obsessed with bringing our customers special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA) since October 2015.

Methodology
zulily conducted n=500 surveys online June 10-13, 2016 with moms of children ages 5-12 who feel it is important for their child(ren) to wear fashionable or stylish clothing. n=469 out of the 500 respondents were joined by their children for part of the survey (196 boys + 273 girls). The margin of error is +/- 4.4 percentage points overall, +/- 4.5 percentage points among kids who participated with their parent(s).

Posted: July 14, 2016

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zulily Launches New Responsive Daily Shopping Interface Designed to Provide a Seamless and Personalized Customer Experience Across Platforms

First-Ever Website Redesign Delivers Even More Personalization and Enhanced Usability

Seattle, WA – May 6, 2015 – zulily, a discovery-based online retailer that offers thousands of new and unique products daily, today announced the launch of its first major website redesign, which will provide a more personalized daily shopping experience for each of its customers. read more

Posted: September 17, 2015

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zulily Launches Apple Pay, Giving Customers More Ways to Pay

Shoppers now offered another convenient payment option on Apple devices

Seattle, WA – August 25, 2015 – zulily, inc. (NASDAQ: ZU), a leading online retailer, today announced the latest enhancement to the customer experience by offering its customers the convenience of Apple Pay. Currently, on supported devices, customers can use this easy service during check out while shopping zulily’s daily curated collections for the whole family. read more

Posted: September 17, 2015

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zulily Releases Annual List of "Best-Dressed Bumps"

Top 10 Celebrities Flaunting the Most Flawless Maternity Fashions

Tips for Moms to Get the Look

Seattle, WA – February 9, 2015 – zulily, a retailer that offers thousands of new and unique products daily, today announced in conjunction with zulily Maternity Fashion Week, the second annual list of the "Best-Dressed Bumps," featuring the top 10 celebrities who make pregnancy style look perfect. From actresses and reality stars, to rockers and princesses, these celebs are sure to inspire moms-to-be everywhere with their knack for a well-styled bump. read more

Posted: February 9, 2015

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zulily Unveils Top Ten Cities Most Ready for the 2014 Holiday Season

zulily Shoppers Purchased Enough Frozen Items to Give 27 Toys to Each Resident in Real Village That Inspired Fictional Arendelle

SEATTLE, November 24, 2014 -- zulily, a retailer focused on all things for moms, today announced the Top Cities in the U.S. Most Ready for the Holidays, as well as those with the highest levels of a Frozen fever, based on the number of holiday and Frozen items purchased in the past year. While most shoppers are just getting started with their holiday shopping, these cities have been stocking up on holiday gifts, décor and apparel all year long. Surprisingly, a city that won’t see a white Christmas topped both lists: Miami ranks number one with the most holiday purchases, as well as being the most frenzied Frozen city. read more

The cities where holiday spirit is already in full swing include:

Miami

Atlanta

Austin

Raleigh

Seattle

Colorado Springs

Houston

Tulsa

Las Vegas

Charlotte

“Even the earliest Black Friday sales aren’t soon enough for the cities on this list," said Amy E. Goodman, lifestyle editor for zulily. “This year’s top 10 started making holiday purchases well before the weather changed. The yuletide spirit has been strongest in the South, as Southern cities make up more than half the list."

Twelve Months of Shopping

Holiday shopping is available and popular year round on zulily. In 2014, so far zulily shoppers have purchased...

13,000+ Holiday Ornaments – enough to decorate three towering Rockefeller Christmas trees

6,000+ Baking Sheets – enough for bustling households to bake 72,000 gingerbread men

180,000+ Tutus – enough to equip every Rockette who has ever graced the Radio City Music Hall stage about 60 costume changes

8,000,000+ Pairs of Shoes – enough to outfit the entire Nutcracker cast for nearly 90,000 performances

1,000,000+ Frozen Items – enough to give 27 toys to each resident of Arendal, Norway (the actual city that the “Frozen" village of Arendelle is based on)

Just Can’t “Let it Go"

Disney’s hit movie Frozen has been everywhere since it came out last year, and its popularity is anticipated to last through the 2014 holidays. While the Heat may be their basketball team, Frozen dominates Miami’s wish lists. In addition to being the city most ready for the holidays, the Magic City is also the most Frozen-crazed city, topping the list of cities that have purchased the most Frozen items this year:

Miami

Colorado Springs

Portland

Omaha

Las Vegas

Atlanta

Virginia Beach

Raleigh

Seattle

Austin

To learn more about zulily and shop for great holiday deals, including zulily’s “Santa’s Workshop" events featuring the best toys of the season, go to www.zulily.com

About zulily, inc. zulily ( https://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily’s shares are traded on the Nasdaq Global Select Market under the symbol ZU.

Posted: November 24, 2014

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Who’s Ready to Trick or Treat?

zulily Announces Top Cities and Costumes for Halloween 2014

Neil Patrick Harris’s Brood Named as the Most Desired Family to Trick or Treat With

Seattle, WA – September 30, 2014 – zulily, a retailer focused on all things for moms, today announced the Top Spooktacular Cities and Top Costumes for Girls and Boys this year. Across the country, shoppers from these major metropolitan areas have already stocked up for the haunted holiday: Atlanta topped the list with the most purchases of Halloween décor and apparel on zulily, followed by Denver and Minneapolis. read more

The most Spooktacular cities include:

Atlanta

Denver

Minneapolis

Miami

Sacramento

Seattle

Cleveland

Dallas

Portland

Washington D.C.

“Halloween is a fun event for the whole family and one that can take a lot of preparation," said Amy E. Goodman, lifestyle editor for zulily. “This year’s top 10 list includes cities from all regions across the country, showing that excitement for Halloween starts early everywhere. A head start on Halloween prep allows you to save on the stuff you really want rather than settling for the last costumes in the sales bin, and gives you time to make your own décor with DIY Halloween projects."

Celebrity Spirit

In a related poll, when asked which celebrity family they would most want to join trick or treating, more than two-thirds of zulily fans chose Neil Patrick Harris and his brood, beating out other celeb family faves Jessica Alba, Nicole Richie, and Beyonce.

Elsa vs. Spiderman

What would Halloween be without costumes? Looks like this year Frozen tops the charts for girls while Superheroes are the number one pick for boys. Ruling over both Arendelle and Halloween this year, Snow Queen Elsa from Disney’s Frozen was the most purchased costume for girls, outselling runner up and sister Princess Anna costumes two to one. Princess costumes are a top choice this year, with classics Snow White, Cinderella, and warrior princess Wonder Woman also making the list. The top 10 girl costumes are:

Elsa (Frozen)

Anna (Frozen)

Witch

Mermaid

Pirate

Unicorn

Snow White

Wonder Woman

50s-Style Poodle Dress

Cinderella

For boys, it’s all about the superheroes, with Spidey taking first place followed by ninja. The Justice League and Avengers joined forces to round out the top 10 costumes for boys with Batman, Superman, Captain America, and Iron Man as popular picks. While heroes dominate the list, lone villain Darth Vader continues to be a perennial favorite. The top 10 boy costumes are:

Spider Man

Ninja

Batman

Superman

Captain America

Knight

Optimus Prime

Darth Vader

Iron Man

Red Ranger

Shoes

Under $50 – 37%

$51 – 100 – 35%

$101 or more – 27%

To learn more about zulily and shop for the hottest trends for moms of all ages and their kids, go to www.zulily.com

About zulily, inc. zulily ( https://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily’s shares are traded on the Nasdaq Global Select Market under the symbol ZU.

Posted: September 30, 2014

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Cost of Shopping Parents’ Biggest Back-to-School Stress Finds Zulily

National Survey Breaks Down Average Back-to-School Spend, When Parents Plan to Shop, Fall Trends and More

Seattle, WA – July 16, 2014 – While the back-to-school season signals excitement over a new classroom and a fresh wardrobe for most kids, for many parents it means stress around shopping budgets, a change in schedules and managing homework after the long summer break. zulily, a retailer focused on all things for moms and women, today announced findings from a survey showing that the cost of back-to-school shopping ranks highest on the list of stresses for parents tied to the new school year, coming in as the number one stress for more than one in two families (52%). read more

“Getting kids ready for a new school year is a time of transition for most families, from reestablishing a solid routine to fighting the battle over what kids want to wear each morning," said Amy E. Goodman, lifestyle editor at zulily.com and an expert on everything for home and fashion. “One of my biggest pieces of advice is to make a plan and stick to it: from bedtime routines, to getting outfits ready the night before, to figuring out how to organize all those forms, being prepared will keep both parents and kids happy."

zulily surveyed more than 6,000 parents on their thoughts about the back-to-school time period and found that over one-third (34%) say they are always on the lookout and shopping for the new school year, while the remainder start their shopping in July (24%) or August (26%).

Back to School Stressors:

The cost to refill kids’ closets and backpacks prior to the new school year was the biggest stress reported by just over one in two parents, with getting kids ready and out the door in the morning following right behind. When asked to choose their top three stresses about their kids going back to school, parents reported:

Cost of back to school shopping (clothing, accessories, supplies) – 52%

Getting kids up and ready in the morning – 51%

Getting a good teacher – 43%

Homework – 33%

Bedtime – 30%

Making lunches – 26%

Transportation/getting kids to school on time – 25%

Clothing/what to wear – 25%

School Spending: Breaking down the Budget

Further breaking down the cost to send each child into their new classroom, findings showed the vast majority of parents (70%) spend between $50 to $250 per child on clothing. More than seven in 10 (72%) plan to keep their shoe budget under $100 per child and half of parents (52%) try to keep spending on school supplies under $50.

Clothing

Under $50 – 15%

$51- 150 – 41%

$151 – 250 – 29%

$251 and over – 15%

Shoes

Under $50 – 37%

$51 – 100 – 35%

$101 or more – 27%

School Supplies

Less than $50 – 52%

$51 - $100 – 28%

$101 or more – 20%

Two for you, One for me.

In addition, one quarter of parents (26%) said they plan to spend more on their back-to-school shopping this year than in years past, while 14% will spend less and 60% plan to spend about the same amount. More than half of parents (54%) admitted to picking up clothes to refresh their own wardrobe while shopping for new school clothes for their kids. < p>

“While the cost of shopping can be stressful for parents, back-to-school shopping should be fun for everyone involved," continued Goodman. “From colorful camo to galaxy inspired designs, there are plenty of fun prints and patterns on trend for fall shopping."

According to zulily, five of the top trends for the new school year include:

Northern Exposure – From faux fur capelets and moccasins for girls to hoodies for boys emblazoned with bold animal faces, wild looks are big for back to school.

Galaxy – Starscapes, planets and are other galaxy themed prints make their way.

90’s Flashback – They say if you’ve lived through a trend once not to wear it a second time around, which is why today’s school kids are the only ones cute enough to pull off 90’s inspired looks, including acid washed jeans with bold bright 90's prints along with Harem pants - Can't touch this.

Camo Cool – From backpacks and binders to shoes and jackets, expect to see camouflage prints in a wide variety of colors in school hallways this fall

London Calling – Trench Coats and hooded jackets paired with textured wool and corduroy will keep kids on this side of the pond warm when fall’s crisp temperatures return.

To learn more about zulily and shop for the hottest trends for moms of all ages and their kids, go to www.zulily.com

About zulily, inc. zulily ( https://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily’s shares are traded on the Nasdaq Global Select Market under the symbol ZU.

Posted: July 16, 2014

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My Mom Is…

zulily Announces Second Annual #MyMomIs Campaign to Celebrate What Makes Every Mom One of a Kind

Seattle, WA – May 6, 2014 – Is your mom a hero, a great cook, an inspiration, your best friend… or something else equally special? zulily, a retailer focused on all things for moms, today announced the kickoff to its second annual "My Mom Is…" campaign. Just in time for Mother’s Day, "My Mom Is…" celebrates everything that makes moms amazing by encouraging people to share photos that answer the prompt, "My Mom Is…" These heartfelt responses will then be displayed in a photo gallery at zulily.com/mymomis. read more

"Moms are a big deal here at zulily, and are at the heart of everything we do," said Darrell Cavens, CEO, zulily. "For that reason, this Mother's Day, we wanted to take time to celebrate all the special things about moms and invite others to share with us what makes their mom one of a kind."

To participate in the "My Mom Is…" campaign, visit zulily.com/mymomis or share a photo or words about your mom with the hashtag, #MyMomIs on Instagram, Twitter or Facebook.

Need some inspiration? Check out this video to hear other kids and moms describe what makes their mom one of a kind.

To learn more about zulily and shop for the hottest trends for moms of all ages and their kids, go to www.zulily.com

About zulily, inc.
zulily ( https://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily’s shares are traded on the Nasdaq Global Select Market under the symbol ZU.

Posted: May 6, 2014

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Are You in a Shopaholic City?

zulily Announces Top Cities for Kids Fashion

Seattle, WA – March 20, 2014 – Who says a little retail therapy can't help you get through a rough patch or a parenting breakdown? zulily, a retailer focused on all things for moms and women, today announced its first annual list of Shopaholic Cities. From coast to coast, women are looking to make purchases for their children; zulily found that the cities with the most purchases of kids fashion are New York, Miami and Houston. To determine the Shopaholic Cities, zulily analyzed data from the top 20 largest cities across the United States, combining the average total purchases on children's fashion made in an average month with the frequency of purchases. Florida and California each have two cities in the top 10, with Miami, Tampa, San Francisco and San Diego also making the list. read more

Who Wears it Best?

Digging deeper into the minds of moms, zulily recently ran a Facebook poll to find out if moms are buying more for themselves or for their kids. The findings were a bit surprising:

85 percent of mothers say they spent more on their kids' clothes in the past year than they did on their own wardrobe

84 percent of moms said their children sport a more stylish wardrobe than they do

More than half of moms admit to sneaking a purchase in for themselves while shopping for their kids

"Moms have a selfless nature when it comes to their kids and their wardrobe is no exception," said Lori Twomey, Chief Merchant at zulily. "But that doesn't mean that moms are totally giving up on their own personal shopping needs. While moms in the survey may think they spend more on their kids' clothes than on their own, we actually see the majority of our sales coming from our women and home categories."

Based on average shopping cart spend and frequency of purchase in an average month, here are the top 10 cities for kids fashion and some of the popular trends zulily is seeing in each region.

New Yorkers look great in the popular puffy coat. With the bitter winter, it's no surprise.

Miami kids are all about swimsuits. Rash guards and short are popular trends for boys while girls sport tankinis in bright prints.

Houston girls stay chic with daisy floral printed dresses. Houston moms can also sport a similar floral numbers themselves.

Dallas is all about denim. Maybe it's the cowboy at heart but from chambray, to jeans and overalls, but Dallas kids rock the trend.

Atlanta kids sport the printed t-shirt, expressing their personality through their tees, with funny images, words, and logos.

Tampa kids know how to accessorize with flair to go with their outfits, like watches, headbands, bracelets, and necklaces.

Chicago keeps warm from the windy city with hoodies for kids.

San Francisco makes flats fun. San Franciscans – both moms and their kiddos – are sporting flats all over town, whether its boots, sandals or sneakers, consider it a "no heels zone."

Cleveland rocks with darker and edgier clothes with rocker, music themed wear, decked out with jewels, studs and sequins.

San Diego has painted its town plaid, sporting this look in shorts, shirts and dresses.

To learn more about zulily and shop for the hottest trends for moms of all ages and their kids, go to www.zulily.com

About zulily, inc.
zulily ( https://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily’s shares are traded on the Nasdaq Global Select Market under the symbol ZU.

Posted: March 20, 2014

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zulily Releases Celebrities with the Best Pregnancy Style

List reveals Actresses, Singers, Models and a Princess with Flawless Maternity Looks

Seattle, WA – February 25, 2014 – zulily, a retailer focused on all things for moms and women, today announced the top 10 celebrities with the best pregnancy style. From rocker Gwen Stefani's edgy attire to Princess Kate's timeless charm, moms-to-be everywhere will find inspiration for their own personal look from these always well-dressed ladies. While dressing for two bodies may seem difficult, following the lead of these stylish stars will ensure you're looking your best during those nine months.

"Pregnancy is the perfect time to explore your style, and maternity fashion has come a long way," says Robin Otto, maternity fashion expert at zulily. "There are so many great brands creating maternity clothes and looks out there to help you stay stylish while also keeping an eye on your budding baby and wallet." read more

Here are zulily’s top 10 Stylish Pregnant Celebrities:

Kate Middleton: She was as stylish as ever during her pregnancy, making maternity fashion a huge buzz around the world.

Heidi Klum: We loved all the fabulous looks Heidi wore during her pregnancies. Of course being a supermodel is an added bonus to making maternity fashion look effortless.

Olivia Wilde: Actress Olivia Wilde looks as chic as ever with her pregnant style and we love that she is never afraid to show off her bump.

Reese Witherspoon: The beautiful Southern belle always looked sweet and elegant throughout her three pregnancies. We loved her sense of style and how she was never afraid to wear color.

Ciara: Singer Ciara does a great job of balancing fitted items with larger overcoats and cardigans to maintain a modern, polished look.

Jessica Alba: Known for a modified maternity style, Jessica preferred elegant and timeless looks to spandex and loud prints.

Kourtney Kardashian: Kourtney's usual effortless bohemian chic style was executed perfectly throughout her pregnancy, even with the non-stop presence of camera crews.

Kate Hudson: We love that Kate maintained her free spirited fashion sense during her pregnancy.

Gwen Stefani: This rocker was able to remain edgy and cool while pregnant. We love that she wears true maternity wear, like HATCH maternity, and not regular clothes a few sizes up.

Halle Berry: Whether Halle was rocking a baldhead or a baby bump, she constantly radiated beauty while carrying.

So how did all of these pregnant stars remain looking runway ready? "Despite having drastically different styles, all of these fashionable moms were able to encompass a few key styling tips while dressing for maternity," Otto says. Here are zulily's top tips for expecting mothers to follow:

Explore your Style: You have an excuse to build a new wardrobe that you will continue to wear three to six months after the baby. Try exploring new concepts, such as a tunic and leggings or a form-fitting top with a maxi skirt.

Try Color: When you’re pregnant, there is nothing better than to show off your new glow than pops of color so work with your skin tone to find colors that suit you. Corals and tones of purple look best on all skin tones.

Show off your Assets: V-necks, or other low necklines, are flattering on expecting mothers. They can also help you feel sexier in your skin if you feel like you’re swimming in baggy maternity wear. Also, don’t be afraid to draw attention to your most fabulous asset, the baby bump! Confidence in your new body is the best accessory to flaunt.

About zulily, inc.
zulily ( https://www.zulily.com) is a retailer obsessed with bringing moms special finds every day–all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily’s shares are traded on the Nasdaq Global Select Market under the symbol ZU.

Posted: February 25, 2014

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zulily Announces Pricing of Initial Public Offering

SEATTLE, Nov. 14, 2013 ‐‐ zulily, inc. (NASDAQ: ZU) today announced the pricing of its initial public offering of 11,500,000 shares of its Class A common stock at a price to the public of $22.00 per share. A total of 6,377,500 shares are being offered by zulily, and a total of 5,122,500 shares are being offered by certain selling stockholders. The shares are expected to begin trading on NASDAQ on November 15, 2013 under the symbol “ZU". In addition, the underwriters have been granted a 30‐day option to purchase up to an additional 1,725,000 shares of Class A common stock, with 956,625 additional shares from zulily and 768,375 additional shares from certain selling stockholders. zulily will not receive any proceeds from the sale of shares by the selling stockholders. read more

Goldman, Sachs & Co. is the lead bookrunning manager and representative of the underwriters for the offering. BofA Merrill Lynch, Citigroup and RBC Capital Markets are acting as joint bookrunning managers for the offering, and Allen & Company LLC and William Blair are acting as co‐managers. A registration statement relating to these securities has been filed with the U.S. Securities and Exchange Commission and was declared effective on November 14, 2013. The offering is being made only by means of a prospectus. When available, copies of the final prospectus relating to the offering may be obtained from Goldman, Sachs & Co., Attention: Prospectus Department, 200 West Street, New York, NY 10282, by telephone at 1‐866‐471‐2526, by facsimile at 212‐902‐9316, or by email.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Media Contact:
Laura Jones
PR Manager
zulily, inc.
Office: 386‐212‐5809
media@zulily.com

Posted: November 14, 2013

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zulily Files Registration Statement For Proposed Initial Public Offering

SEATTLE– 8 OCTOBER 2013 — zulily, Inc. today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to the proposed initial public offering of shares of its Class A common stock. The number of shares to be offered, the portion of the shares to be sold by zulily and existing stockholders and the price range for the proposed offering have not yet been determined. read more

Goldman, Sachs & Co. is the lead bookrunning manager and representative of the underwriters for the offering. BofA Merrill Lynch, Citigroup and RBC Capital Markets are acting as joint bookrunning managers for the offering, and Allen & Company LLC and William Blair are acting as co-managers. The offering will be made only by means of a prospectus. When available, copies of the preliminary prospectus relating to the offering may be obtained from: Goldman, Sachs & Co., Attention: Prospectus Department, 200 West Street, New York, NY 10282, telephone: 1-866-471-2526; facsimile: 212-902- 9316; email: prospectus-ny@ny.email.gs.com.

zulily plans to list its Class A common stock on the NASDAQ Global Select Market under the ticker symbol “ZU".

A registration statement relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Media Contact: Laura Jones
PR Manager
zulily, Inc.
Office: 206-724-0500 x. 4037
media@zulily.com

Posted: October 08, 2013

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The Honest Company Exclusively Partners with zulily Leading daily deal site gives members every day access to Honest diapers and wipes on zulily.com

SEATTLE– 10 January 2013. zulily, the leading daily deals site for moms, babies and kids is excited to announce an exclusive partnership with The Honest Company, a brand founded by Jessica Alba and dedicated to making natural, beautiful and effective eco-friendly products, such as diapers and wipes. Starting today, zulily is thrilled to offer its 10 million members access to these smart and affordable essentials alongside daily deals at www.zulily.com. read more

“We are constantly looking to partner with like-minded companies that understand moms as much as we do, and we found that with The Honest Company," said Darrell Cavens, chief executive officer at zulily. “The Honest Company line of products is a perfect match for zulily’s mission to deliver boutique brands at an amazing value."

The first of its kind to open on zulily, The Honest Company shop (www.zulily.com/thehonestcompany) will be available every day for members to access Honest’s non-toxic, high-performing household products with super-cute designs:

• Premium Plant-Based Disposable Diapers in various patterns including Anchors, Dinosaurs, Family Tree, Hearts, Leopard, Lumberjack and Skulls.
• Biodegradable Medical-Grade Cloth Wipes – thick, strong and absorbent.
• Premium Plant-Based Disposable Training Pants in various patterns including Night Sky, Princess and Robots.

Also announced today, The Honest Company will launch three new diaper patterns exclusively on www.zulily.com this spring.

“The Honest Company is about delivering the best family essentials to your doorstep, and that’s what zulily is doing every day," said Jessica Alba, founder of The Honest Company. “We’re excited about this partnership and connecting with families in a new way."

For more information on zulily, please visit www.zulily.com/aboutus. Additional details on The Honest Company can be found at www.honest.com.

About zulily
zulily (www.zulily.com) is the leading daily deals site for moms, babies and kids. Membership is free and zulily sales launch daily, filled with quality clothing, toys, décor and more. Top brands are offered alongside boutique brands, giving moms the chance to outfit their families with unique finds. Founded in 2009, zulily has become a global shopping destination. zulily is headquartered in Seattle with offices in Reno, Columbus and London.

About The Honest Company
The Honest Company (www.Honest.com), helmed by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care and home cleaning products conveniently door-delivered through a monthly subscription service of customized product bundles or for single item purchase. Thanks to customer purchases The Honest Company donates product, money, and effort to Baby2Baby.org.

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Posted: January 21, 2013

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zulily Closes $85 Million in Series D Funding Led by Andreessen Horowitz; Site Reaches over 10 Million Members

zulily (www.zulily.com), the leading daily deals site for moms, today announced it has raised $85 million in Series D funding led by Andreessen Horowitz. This latest investment will allow zulily to continue to improve the member experience so moms can discover even more boutique products at unbeatable prices. read more

zulily is also pleased to announce that there are now over 10 million members of the zulily community who have access every day to over 35 new sales events that offer up to 70 percent off. zulily features items ranging from organic t-shirts and celebrity style apparel, to stylish gear and high quality toys. zulily members receive an "icon icon-social-email" every morning at 6:00 a.m. PT promoting the limited-time-only deals. Sales last an average of 72 hours and zulily members shop the website early and often to grab great deals on handpicked products and boutique brands.

"zulily is one of the fastest growing businesses we’ve ever encountered, which really shouldn’t be a surprise given the founders' previous success at the pioneering online diamond retailer Blue Nile," said Jeff Jordan, partner, Andreessen Horowitz. "These two dads saw an amazing opportunity to fill a big underserved need, providing moms with the opportunity to buy boutique-quality apparel and household goods at mass market price points. We believe zulily has huge market potential and is well on their way to becoming an iconic e-commerce franchise."

Read more about zulily on Jeff’s blog: http://jeff.a16z.com/2012/11/15/e-commerce-2-0/.

In the last year, zulily took fulfillment in-house and built two shipping centers, one in Nevada and one in Ohio, allowing packages to get to customers faster. zulily has also expanded internationally, having launched in Europe earlier this year where there’s a growing, robust collection of product daily.

"zulily is all about moms—in under three years, we've seen tremendous growth combined with the loyalty and passion of our customers which inspires us to do more every day," said Darrell Cavens, CEO of zulily. "The vast majority of purchases come from repeat customers and we need to continue to surprise and delight them. Additional funding will allow us to expand more quickly and continue to enhance the experience for today’s busy mom."

Today zulily also announced the launch of the zulily app for iPad, available for free now in the App Store (https://itunes.apple.com/us/app/zulily/id454607051&referrer=mobile_app_landingpg). The app is designed to reflect how our mobile moms want to shop—visually, intuitively and seamlessly on the go. Over the last few months, zulily interviewed hundreds of zulily moms on how they shop online with their phones and tablets. Their feedback helped create the new app for iPad and we expect our already strong mobile growth, currently at 30 percent of transactions, to continue to grow. The app includes a unique layout, and navigation and social features that make browsing, sharing and checkout fun and fast.

zulily was co-founded by Darrell Cavens, the former senior vice president of marketing and technology at Blue Nile, and Mark Vadon, the chairman and founder of Blue Nile. Cavens and Vadon started the company shortly after becoming new dads and realizing that big box retail outlets and boutique stores did not provide a broad selection of unique, high-quality children's apparel, gear and toys at reasonable prices. With an e-commerce success story under their belt at Blue Nile, the two fathers launched the zulily website in January 2010 and have completely changed the way millions of busy moms discover the best values and hottest boutique brands for their families.

About zulily
zulily (www.zulily.com) is the leading daily deals site for moms, where every mom can find boutique products for herself, her kids and her home. More than 35 new zulily sales launch daily, filled with quality clothing, toys, décor and more. Top brands are offered alongside boutique brands, giving moms the chance to outfit their families with unique finds. Founded in 2009 and based on Seattle, zulily has become a global shopping destination with offices in Seattle, Reno, Columbus, and London.

About Andreessen Horowitz
Andreessen Horowitz is a venture capital firm that provides seed, venture and growth-stage funding to the best new technology companies. Founded by Marc Andreessen and Ben Horowitz, Andreessen Horowitz helps entrepreneurs become successful CEOs and build important and enduring companies. Its investing partners are Marc Andreessen, Ben Horowitz, John O'Farrell, Scott Weiss, Jeff Jordan and Peter Levine, all widely recognized experts in the creation, scaling and operation of high growth technology companies. The firm has $2.7 billion under management across three funds. Among its 150 investments are Airbnb, Apptio, Box, Fab, Facebook, Foursquare, GitHub, Jawbone, Lytro, Pinterest, Quirky and Twitter. The firm was established in June 2009 and is located in Menlo Park, California. www.a16z.com.

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Posted: November 15, 2012

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Ali Landry Curates Holiday Event for zulily; Celebrity Mom and Entrepreneur Shares Her Favorite Products to Brighten the Season

zulily, the leading daily deals site for moms, babies and kids is excited to announce a collaboration with Ali Landry, celebrity mom and entrepreneur. Starting on Thursday, November 15, members can purchase Ali’s 20 hand-picked products to help mom balance the holidays and family with confidence and style. Find out what her go-to items are by visiting https://www.zulily.com/alievent. read more

Ali Landry: Must-Haves for Mom" is filled with items she loves and finds valuable, from wrap carriers to out and about essentials, all at amazing prices. As the founder of a soon-to-launch site dedicated to finding the best kids products on the market, and a mother of two, Ali is a great resource for zulily moms everywhere.

“Curating an event with zulily has been exciting! The holiday season can be overwhelming,“ said Ali. “I’m hopeful my selection will help moms spend less time sweating the small stuff, and more time celebrating with their families."

Ali’s exclusive event will last 72 hours and include top rated brands, such as:

• 2 Red Hens
• Bebe au Lait
• Belly Bandit
• Boon
• Bumkins
• Cake Lingerie
• JJ Cole
• Mobi
• My Brest Friend
• Neatnik Saucer
• Solly Baby
• Swaddle Designs
• Upspring

More information on zulily can be found at zulily.com/aboutus.

About zulily
zulily (www.zulily.com) offers online daily deals up to 70 percent off on apparel, toys, gear and more for moms, babies and kids. Membership is free and offers exclusive access to new events each day, lasting on average for 72 hours. Members are delighted to find their favorite brands and discover new ones, all for the best value. zulily was founded in 2009 to make shopping for unique children's products, both online and mobile, easy, affordable and fun.

Posted: November 13, 2012

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zulily Closes $43 Million in Series C Funding

zulily, the destination site best known for offering daily deals up to 90 percent off the most popular and up-and-coming boutique brands for moms, babies and kids, today announced it has received $43 million in funding. Meritech Capital Partners, the preeminent late-stage investment firm behind several successful Internet companies such as Facebook, Zipcar, and PopCap Games, led the investment with participation from existing investors. This latest round brings the total funds raised to date to $53.6 million. read more

zulily will use the additional capital to hire more employees and fund other marketing and growth initiatives. In conjunction with the financing, zulily is expanding its board to include Craig Sherman of Meritech.

"In 18 months, Darrell Cavens and his merchant team have established great relationships with amazing brands, allowing the company to carefully curate each event to help its members discover the best brands and styles at a great value," said Craig Sherman, managing director of Meritech Capital Partners. "The site has become the tastemaker of children's fashion and I look forward to being on the board and part of their success as they become the next big brand in children's retail."

Every day, zulily features over 15 new exclusive sales events that offer up to 50-90 percent off items ranging from organic t-shirts and celebrity style apparel to stylish gear and high quality toys. The limited-time-only deals are promoted to zulily's members via an "icon icon-social-email" every morning at 6:00 a.m. PT. Since sales are typically only available for 72 hours, zulily members shop the website early and often to discover new brands and grab great deals. Members are also encouraged to share zulily sales events with friends and family, and earn a $15 store credit for use on future purchases when a friend's first order ships. The site has become a fashion leader by featuring hot styles like those of mini-me chic by Hazel, celebrity favorite Phil & Teds strollers, organic apparel by Kate Quinn Organics and Origany, and classic styles by Corky & Company and Baby Nay. With an eye towards keeping mom looking as great as her kids, Zulily also features top brands like HOTmilk, SPANX, Charles David and Karen Kane. Zulily launched its first mobile app today to make it easier for moms on-the-go to shop from the comforts of a warm bed before the kids wake up, during their morning commute on the train or during soccer practice.

"When you watch millions of customers become passionate about a brand, you can't help but become obsessed with making sure they have a fun and exciting experience while trying to find the best brands at the lowest prices for their family," said Darrell Cavens, founder and CEO of Zulily. "We have an opportunity to provide the best access to mom, baby, and kids' boutique brands not found elsewhere. The additional funding will help us deliver even more value to our members, provide an even better experience, and raise the bar to meet customer demand."

zulily was co-founded by Darrell Cavens, the former senior vice president of marketing and technology at Blue Nile, and Mark Vadon, the chairman and founder of Blue Nile. Cavens and Vadon started the company shortly after becoming new dads and realizing that the shopping at big box retail outlets and boutique stores did not provide a broad selection of unique, high-quality children's apparel, gear and toys at reasonable prices. With an e-commerce success story under their belt at Blue Nile, the two fathers launched the Zulily website in January 2010 and have completely changed the way millions of busy moms discover the best values and hottest boutique brands for their families.

The new zulily iPhone app is immediately available for free in the iTunes store.

About zulily
zulily is changing the children's retail market by offering the most unique and sought-after children's boutique brands at discounts of up to 90 percent off retail to its members. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the Zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Crocs, phil&teds, Corky & Co., and Melissa & Doug to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit www.zulily.com and connect with us on Facebook and Twitter.

About Meritech Capital Partners
Meritech Capital Partners is a leading provider of late-stage venture capital to category-defining private technology companies and has been one of the top performing venture firms of the past decade. With over $2.6 billion under management, Meritech primarily leads investments into portfolio companies of leading early-stage venture capital firms and looks for companies with proven and differentiated technology, rapidly-growing revenue and experienced management teams. With one of the most active venture portfolios, Meritech has experience in, and provides guidance on issues facing rapidly growing companies including management incentive plans, IPO market timing and positioning, M&A strategies and negotiations and adviser selection. Meritech investments in industry-leading companies include 2Wire, Acclarent, BigFix, Broadsoft, Cornerstone OnDemand, Danger, Facebook, Fortinet, Greenplum, Netezza, NetSuite, PopCap, Presidio, Riverbed, Salesforce.com, Sourcefire, SpringSource, Tele Atlas and Zipcar. Meritech is located in Palo Alto, CA and can be found at www.meritechcapital.com.

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Posted: August 11, 2011

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Press Release

zulily Launches Its First Mobile App for the iPhone

zulily, the destination site best known for offering daily deals up to 90 percent off the most popular and up-and-coming boutique brands for moms, babies and kids, today announced its first mobile app for the iPhone. The new iPhone app will feature the same fabulous daily deals on top-quality boutique apparel, gear and other goodies offered on zulily's website, but make it easier for busy moms to shop from the comforts of a warm bed before the kids wake up, during their morning commute on the train or during soccer practice. read more

"Millions of busy moms shop zulily's site regularly to discover the best brands and hottest styles for their family at the lowest prices, but they are typically on-the-go," said Darrell Cavens, founder and CEO of zulily. "With the iPhone app, moms can take a quick peek at the day's sales from anywhere, at anytime and never miss out on a great deal from zulily or their favorite brand."

Every day, zulily features over 15 new exclusive sales events that typically offer 50-90 percent off items ranging from organic t-shirts and celebrity style apparel to stylish gear and high quality toys. The limited-time-only deals are promoted to zulily's members via an "icon icon-social-email" every morning at 6:00 a.m. PT and are typically only available for 72 hours so members shop the website early and often to discover new brands and grab great deals. For example, today's new 72-hour sales events include Posh by Popatu tutus, Italtrike trikes and cruisers, and Parade Organics apparel at ranges of 40-70 percent off retail prices. The site has become a fashion leader by featuring hot styles like those of mini-me chic by Hazel, celebrity favorite Phil & Teds strollers, organic apparel by Kate Quinn Organics and Origany, and classic styles by Corky & Company and Baby Nay. With an eye towards keeping mom looking as great as her kids, Zulily also features top brands like HOTmilk, SPANX, Charles David and Karen Kane.

Now, with the new iPhone app, members can easily shop the site from their iPhone, receive daily reminders when new sales events begin and also invite new friends to earn a $15 credit on their next purchase. In addition, with zulily's new all-day shopping, one-time shipping capabilities, members can use their iPhone to buy something they love when the daily "icon icon-social-email" arrives and then shop all day while on-the-go without paying another standard shipping fee.

zulily was co-founded by Darrell Cavens, the former senior vice president of marketing and technology at Blue Nile, and Mark Vadon, the chairman and founder of Blue Nile. Cavens and Vadon started the company shortly after becoming new dads and realizing that the shopping at big box retail outlets and boutique stores did not provide a broad selection of unique, high-quality children's apparel, gear and toys at reasonable prices. With an e-commerce success story under their belt at Blue Nile, the two fathers launched the Zulily website in January 2010 and have completely changed the way millions of busy moms discover the best values and hottest boutique brands for their families.

The zulily iPhone app is immediately available for free in the iTunes store.

About zulily
zulily is changing the children's retail market by offering the most unique and sought-after children's boutique brands at discounts of up to 90 percent off retail to its members. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the Zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Crocs, phil&teds, Corky & Co., and Melissa & Doug to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit www.zulily.com and connect with us on Facebook and Twitter.

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Posted: August 11, 2011

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zulily Hires Key Operation and Finance Executives to Support Growth

zulily, a fabulous new online store offering daily sales up to 70 percent off retail on the most unique and sought-after children's boutique brands, today announced the appointment of Marc Schneider as chief operating officer and Angy Merola as vice president of finance. Schneider will be responsible for the strategic and operational leadership of Zulily's fulfillment, internal technology systems, and customer service initiatives. Merola will be charged with managing all facets of Zulily's financial operations. read more

"Marc and Angy are exceptional leaders who understand the value of excellence, the importance of customer service, and the overall personal commitment required to build a great business," said Darrell Cavens, CEO of Zulily. "I'm very pleased to welcome them to the team where their experience, passion, and leadership will further help us win the hearts and minds of busy moms in the private-sale children's retail market."

Schneider is an accomplished, success-driven executive with over 18 years of experience driving operations, revenue, and profits to new heights across a variety of industries such as e-commerce, call center operations, and financial services. Prior to joining Zulily, Schneider was the VP of mergers & acquisition integration and customer service operations at Provide Commerce where he led the turnaround of Proflowers.com's call center and helped drive RedEnvelope to profitability for the first time in the company's 10-year history. Before Provide Commerce, he served as VP of operations for Richard C Breeden & Co., where he managed the operations of a startup headed by former SEC Chairman Richard C. Breeden. Schneider received his BS in Economics and Accounting from The Wharton School at the University of Pennsylvania and his MBA in Marketing and Statistics from the University of Chicago's Graduate School of Business.

Merola is an experienced finance and operations entrepreneur with over 14 years of experience helping successful startups define and scale their financial and operational systems, processes, and procedures to quickly meet market demand. She joins zulily from Razorfish, where she served as a financial planning and strategic operations consultant. Prior to Razorfish, Merola was the VP of finance and operations for Mixpo, where she helped drive the company's Series B financing and was responsible for all finance, accounting, and business operations functions. Merola has held executive and senior positions with DRIVE Performance Media, aQuantive, Real Networks, and Deloitte. She received her BS in Accounting and Organizational Behavior from Central Washington University.

About Zulily
Zulily is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, Provide Commerce and Eddie Bauer, the Zulily team helps busy moms find the highest quality apparel, gear and other goodies for moms, babies and kids, including popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Baby Nay, Kate Quinn Organics, and Lex Modern. For more information, please visit www.zulily.com and connect with us on Facebook and Twitter.

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Posted: May 17, 2010

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zulily Hires New VP of Marketing to Help Grow Private-Sale Shopping Site for Children's Boutique Brands

zulily, the company that is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands, today announced the appointment of industry veteran, David Atchison as VP of Marketing. Atchison will be responsible for helping the company continue and expand its aggressive growth through "icon icon-social-email", affiliate/partner marketing, SEM, SEO, viral marketing, and social networking. read more

"David knows how to think big, start small and scale fast to drive early and long-term success," said Darrell Cavens, CEO of Zulily. "He has proven experience in making strategic decisions to pivot a retail business towards success and brings tremendous value to our strong senior team of retail and e-commerce veterans."

Atchison joins zulily from online retailer Red Envelope where he served as head of marketing and analytics and helped drive huge year over year growth in a down economy. He is a highly accomplished, profit-driven executive with a distinguished career directing multi-channel marketing programs and has demonstrated expertise in e-commerce optimization through best in breed analytical practices across multiple departments and functions. Before Red Envelope, Atchison was the director of analytics for ProFlowers, one of the leading e-commerce companies in the United States with one of the highest converting sites across all industries. Prior to that, Atchison was with several start-ups and strategic consulting firm The Parthenon Group.

"The private-sale shopping market is one of the biggest revolutions in e-commerce in the last 10 years," said Atchison who moved from San Diego to Seattle with his wife to take the position. "Zulily has brought together an accomplished team with experience at Microsoft, Nordstrom, Eddie Bauer and MSNBC to create a significant online private-sale retail e-commerce business focused on kids, babies and busy moms. I'm excited to be part of the team."

About zulily
zulily is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, and Eddie Bauer, the Zulily team works with popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Handy Sitt, Origany, and Lex Modern.

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Posted: March 25, 2010

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Zulily Serves Up to 70 Percent Discounts on Children's Boutique Brands to Busy Moms

Focused on scouring the globe for the best children's boutique brands, Zulily today announced the unveiling of their new private-sale shopping site. Zulily is offering busy moms a free inside track to the most popular and up-and-coming brands at discounts of up to 70 percent off retail prices. Through private 72-hour sales, Zulily offers high-end children's apparel, toys, gear, and gifts that are timeless, safe, and stylish at deals that savvy moms love. Membership is free and people can register today. read more

Zulily's first 72-hour private-sale features products from Origany at discounts up to 55 percent. Origany is an eco-friendly apparel company that sells certified organic cotton and baby alpaca apparel for babies and toddlers. Zulily is also featuring a private sale from Europe's Minui HandySitt, an ultra-portable high chair for children ages six months through five years. It fits on almost any dining chair, and stores compactly — making it ideal for both home and away. Made with non-toxic materials, HandySitt is a safe, convenient alternative to traditional high chairs. Zulily is one of the first retailers in the U.S. to offer the HandySitt Chair, which can be used as a base for the Minui HandySitt, or on its own as a child's first chair. Discounts on Minui HandySitt are up to 45 percent off for Zulily members.

According to Raj Sardesh, founder and CEO of Origany, "We at Origany are very excited to leverage the e-commerce expertise of Zulily's founders. With its 72-hour private sale model, our partnership with Zulily opens an additional non-traditional retail channel for us. It also allows us to introduce the Origany brand and our stylish and unique organic apparel to more moms and dads in a short period of time."

Starting today, Zulily will be launching new private-sale events exclusively to members. Quantities will be limited, so sales will be based on a first come, first serve basis. Zulily's next private-sale will begin on Thursday, January 28 and will feature Lex Modern and Baby Nay.

"Zulily is like the personal shopper I've always wanted," said Esther Shin Teodoro, a full-time working busy mother of two small children who runs BigGigs, an event planning company in Seattle. "It does all the selecting of terrific items for me so that all I need to do is view and click – it's my secret weapon for giving my kids the best and having them look cool and stylish without spending a lot of time or money."

Zulily Co-Founders: Leveraging E-Commerce and New Dad Experience
Zulily was co-founded by Darrell Cavens, who led the technology and marketing teams during an eight-year tenure at Blue Nile, where he got engaged to his wife. They are now the proud parents of a two-year old son and three-year year old daughter. His co-founding partner, Mark Vadon, is the executive chairman, founder, and former CEO of Blue Nile, a company he started in December 1998 after looking for an engagement ring for his soon-to-be wife. Vadon and his wife are the proud parents of a 10-month old daughter. With small children, the two dads and their wives quickly turned to the Web like many parents to shop for merchandise, diapers and more, but what they found lacking were great deals in children's boutique brands. After speaking to their wives, friends and hundreds of other moms and dads, Cavens and Vadon decided that the private-sales model was the perfect way for families to shop.

Using the private-sales model, Zulily can keep its cost down and extend that cost savings to its members, while also helping boutique children's brands sell their inventory in a very quick period of time. Holding Zulily to a high product standard, the co-founding dads are dedicated to not only delivering a phenomenal website and superior customer service, but also strive for perfection when it comes to the online order process.

"Zulily is on a mission to help busy moms get the best possible deal on the most unique and sought after children's boutique brands," said Cavens. "Whether moms are looking for stylish baby clothes, educational toys, fashionable décor or indulgences for mom, Zulily has them covered with exclusive offers only available to members.

Merchants interested in reaching busy moms who are embracing the private-sales shopping experience to purchase boutique children's brands can contact Lori Twomey for more information at 206-682-2953 or lori@zulily.com.

About Zulily
Zulily is changing the children's retail market with invitation-only access to the most unique and sought-after children's boutique brands at discounts of up to 70 percent off retail. Based in Seattle, WA and formed by retail and ecommerce veterans from Blue Nile, Nordstrom, and Eddie Bauer, the Zulily team works with popular brands such as Graco, Melissa & Doug, and Flora and Henri to unique brands such as Handy Sitt, Origany, and Lex Modern.

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Posted: January 27, 2010

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Maveron LLC Leads $4.6 Million Investment in New Online Private-Sale Shopping Site for Busy Moms

zulily today announced a $4.6 million investment led by Maveron LLC, the consumer-focused venture capital firm formed by former investment banker Dan Levitan and Starbucks' chief executive Howard Schultz. Led by Blue Nile veterans Darrell Cavens and Mark Vadon, Zulily will use the funds to create a significant online private-sale retail e-commerce business focused on kids, babies and busy moms. read more

Cavens, who most recently spent a year at Microsoft after leading the technology and marketing teams during an eight-year tenure at Blue Nile, will serve as CEO and president running the day-to-day activities. Vadon, co-founder, former CEO and current executive chairman of Blue Nile, is an investor and will serve as chairman of Zulily. In conjunction with the Series A financing, Jason Stoffer of Maveron joins Zulily's board.

With big plans to create the best private-sale destination offering products for kids, babies and busy moms, Cavens has compiled a strong senior team of retail and e-commerce veterans with experience at Nordstrom, Red Envelope, Eddie Bauer and Newsvine/MSNBC. Together, the proven team will tap into their business, e-commerce, and marketing experience to help build a superior private-sale retail Web site for busy moms to learn about new brands and get access to high quality products at great prices.

"In retail, success comes from great execution and doing a thousand little things everyday to delight your customers, and I have brought together a team that believes in that philosophy," said Cavens. "Bringing together Maveron's experience in establishing consumer brands like eBay, Pinkberry, and Drugstore.com and our experienced team, we plan to deliver the best products at great prices, along with an amazing site that integrates compelling design with community."

The Private-Sale Shopping Market
The private-sale shopping market is becoming a fast-growing business. According to a recent article in CNN.com, the combined revenue at the top four players in the U.S. private-sale market is expected to be approximately $510 million this year. Sucharita Malpuru, e-commerce analyst at Forrester Research, says in a BusinessWeek article titled "Psst! Private-Sale Shopping Sites Are Hot," that revenue from the top sites combined with sales at other private-sale sites make up a significant portion of the estimated $1 billion a year in online sales of luxury apparel. In addition, JPMorgan retail analyst, Brian Tunick, is also quoted in the BusinessWeek article stating that specialty retail stores such as Abercrombie & Fitch, Coach, and Tiffany's have declined an average of 5 to 7 percent this year, while sales at the top private-sale sites are growing fourfold and fivefold during the same year.

"With parents looking to buy quality products at value prices, Zulily is in a unique position to capitalize on a tremendous opportunity," said Jason Stoffer, a principal at Maveron. "Darrell played an instrumental role in helping transform the diamond industry while at Blue Nile and we're confident the Zulily team will leverage their e-commerce experience to turn Zulily into the private sale category leader targeting kids, babies and busy moms."

Coming Soon
Zulily will go into beta in Q1, 2010 and membership is free. To become a founding member, busy moms should register today.

About Zulily
Zulily is changing the children's retail market with a new members-only private-sale store with products for kids, babies and mom. Zulily provides exclusive access to daily sales on best-loved and up-and-coming brands, at significant discounts off retail prices. Based in Seattle, WA and formed by retail and ecommerce veterans, the Zulily team works with quality brands to help them engage with an exclusive members-only audience.

About Maveron
Maveron is a leading venture capital firm based in Seattle, Washington. Dan Levitan and Howard Schultz founded Maveron in January 1998 with the goal of building a firm that would be recognized as the premier financial and strategic partner to leading consumer-based businesses. Maveron's mission is to partner with entrepreneurs in the creation of extraordinary companies in order to generate outstanding financial returns. Current representative Maveron investments include fast-growing consumer companies, such as Potbelly Sandwich Works, Pinkberry, Altius Education, VideoEgg and LiveMocha and monetized investments, such as eBay, Capella Education Company, Shutterfly, Cranium (acquired by Hasbro), Qsent (acquired by TransUnion), Quellos (acquired by Blackrock), Good Technology (acquired by Motorola) and lucy activewear (acquired by VF Corporation). Maveron has approximately $750 million under management and 23 active portfolio companies nationwide. For more information about Maveron, visit www.maveron.com.

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Posted: December 17, 2009

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New zulily commercials, shot at Seattle headquarters, offer a peek behind the scenes

Seattle-based zulily is very proud of the in-house work that goes into creating customer imagery and copy for thousands of products in its numerous online events every day. A series of new commercials plays off that pride by offering a behind-the-scenes feel to the company’s daily activity. go to article

Posted: August 8, 2016

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Interview Insider: How to Get a job at zulily

The retail company has more than 100 jobs open right now. go to article

Posted: December 31, 2015

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The World's Top 10 Most Innovative Companies of 2015 in Retail

For tapping into the buying power of moms, zulily was included in this prestigious list of innovative retailers. go to article

Posted: February 9, 2015

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THE BILLION-DOLLAR E-COMMERCE COMPANY YOU KNOW NOTHING ABOUT

Zulily has defied the conventional wisdom—marketing to moms, sticking with flash sales, evading Amazon. Can it defy the doubting investors who think it can't last? go to article

Posted: February 6, 2015

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Interview with Darrell Cavens on "From Scratch"

Zulily is an e-commerce company focused on products for mothers and their children. The company offers daily flash sales of boutique and leading brands at discounted prices. go to article

Posted: November 13, 2014

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At Zulily, a small approach to big data

E-commerce company Zulily hopes to outmaneuver larger rivals Amazon, Target, and Walmart by keeping nimble on how it approaches data-based projects. go to article

Posted: November 13, 2014

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Booming Zulily brings jobs to central Ohio

Website “flash sales” are fueling lightning-fast growth for online retailer Zulily, and central Ohio has been one of the biggest beneficiaries. go to article

Posted: November 13, 2014

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Fast-growing Zulily adds East Coast fulfillment center

Zulily, an online retailer that caters to moms, said it has leased a new 800,000-square-foot fulfillment center in Bethlehem, Penn., its first on the East Coast. go to article

Posted: September 10, 2014

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Moms-oriented zulily goes for the pitter-patter of little tweets

Online shopping site zulily, like many other companies, has had trouble finding its voice on Twitter. But the witty musings of a 27-year-old former receptionist are helping the moms-oriented retailer overcome its old awkwardness. go to article

Posted: September 2, 2014

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Launch Pads: Zulily revamps old RealNetworks HQ with playrooms, photo studios

Not many companies have a playroom for babies and toddlers in the lobby, but that’s exactly what you’ll see right as you enter Zulily’s headquarters. go to article

Posted: September 2, 2014

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Zulily Calls In-House Software a ‘Differentiator for Competitive Advantage'

Flash-sales site Zulily is one of a growing number of companies that are developing software in-house, a sign of the growing rediscovery of corporate product development. go to article

Posted: August 8, 2014

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4 Ways to Save on Back-to-School Shopping

Zulily (zulily.com) is the number one site I would recommend, as they offer nearly twenty new sales per day for everyone from babies to big kids to moms and the prices usually cannot be beat. go to article

Posted: July 16, 2014

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Risk pays off for online retailer Zulily

With more than 1,100 employees occupying a spacious five-floor waterfront office, the co-founder, president and CEO of ecommerce phenom zulily.com admits to still being surprised how he and business partner Mark Vadon have connected all the dots to quickly turn a “sell stuff for moms gamble” into one of the U.S.’s top 10 web-only retailers. go to article

Posted: July 7, 2014

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Boss Talk: Building Zulily Into the Web’s QVC

The rapid growth of Internet retailer Zulily Inc. appears to defy Wall Street logic.…. Darrell Cavens, the company's co-founder and chief executive, says the site's loyal customers, primarily moms with young children, "get" the business and will continue to drive its growth. go to article

Posted: June 24, 2014

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Video: Zulily CEO: I Don’t Work on Saturdays

Zulily CEO Darrell Cavens on how he keeps burnout at bay. go to article

Posted: June 24, 2014

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Rover, Redfin and Zulily CEOs among Ernst & Young’s Entrepreneur of the Year winners

Darrell Cavens, CEO of zulily, selected as Ernst and Young Northwest Entrepreneur of the Year in the E-commerce Category. go to article

Posted: June 23, 2014

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Check Out The Playful Offices of Zulily – An E-Commerce Site That’s A Mom’s Dream Come True

We visited zulily's Seattle offices to check out what it's like inside one of e-commerce's current success stories. go to article

Posted: June 22, 2014

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What Do Retailers Really Want? One zulily Craft Buyer Tells Us How to Stand Out

Madison Eckendorf is a full-time craft & DIY buyer for zulily, a Seattle-based retailer website that offers deals on products for moms – many of which are sourced from small, independent craft and maker businesses. go to article

Posted: June 19, 2014

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Zulily invests $40 million in fulfillment center

In less than three years, the company is doubling its footprint at Tahoe-Reno Industrial Center. And it’s doing so more quickly than many folks might have thought possible. go to article

Posted: May 26, 2014

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Revealed: The winners of the 2014 GeekWire Awards

Zulily wins “Deal of the Year 2014 for its public offering. go to article

Posted: May 8, 2014

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Zulily: Hot site for moms hits a moment of truth

Breakneck growth has made mom-oriented flash sales website zulily a darling with investors and one of the biggest e-commerce companies in the region. go to article

Posted: May 8, 2014

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Six Recently Hired Seattleites Tell Us How They Landed Their Jobs

“I love coming to work every day, inspiring the creative teams, connecting with our moms and kids and watching magic happen all around me.” go to article

Posted: March, 2014

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Luke Friang: Winner – Best CIO of a Small Company

Zulily the online retailer that caters to mothers and children, can be described in two ways: the company before Luke Friang, and the company after Luke Friang. Friang arrived at Zulily having built the e-commerce platforms at Costco, Eddie Bauer and drugstore.com. Now Friang, 43, oversees the technology that supports one of the fastest-growing online shopping sites. go to article

Posted: December 13, 2013

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Geek of the Week: Zulily engineer Steve Reed, self-taught programmer

Steve Reed grew up in Seattle, studied astronomy and physics in college, and learned to program on the bus. The “father of three and husband of one” now works at zulily, the daily deals site for moms, babies and kids. go to article

Posted: October 3, 2013

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Frugal Celebrity: 7th Heaven's Beverley Mitchell

“I love the range of products on Zulily, and you can’t argue with the prices. They have super cute stuff for Kenzie in the price range that I am willing to pay. I have a hard time paying full price for anything because more often than not, there is a deal out there somewhere.” go to article

Posted: September 9, 2013

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Zulily: You've come a long way, baby

If you haven't looked at Zulily for a while, it's definitely a site to sign up for and add to your radar for great sales on stuff for kids and adults. go to article

Posted: August 27, 2013

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First Person: Getting a Fall Wardrobe on a Budget

Online sales, including sites for moms and other women, like zulily, offer amazingly good discounts. I purchased a winter coat for only $40. go to article

Posted: June 24, 2013

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Last great discovery, Rebecca Romijn

Zulily, a kids' sale website. They had a big sale on inflatable pool toys and the kids [twin daughters Charlie and Dolly, 4] were so excited. I just had my first weekend at home in two months, and I blew up inflatables the entire time. go to article

Posted: June 28, 2013

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Revealed: The winners of the 2013 GeekWire Awards

Zulily wins Startup Deal of the Year and Next Tech Titan for 2013 . go to article

Posted: May 8, 2014

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The Way I Work: Zulily's Darrell Cavens

Half of Darrell Cavens's 700 employees have been with Zulily for less than a year. And a year from now, the same dynamic will probably be in place--though who knows what the head count will be at a company that at presstime had 160 open positions? Managing growth is the defining challenge at Zulily, a daily-deals site for moms and kids. go to article

Posted: April 30, 2013

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Zulily: Fresh, Fast, and Worth $1 Billion

Darrell Cavens co-founded Zulily in 2009, and just three years later, the company had achieved a billion dollar valuation. As part of a series on start-ups that have achieved this milestone, Inc's Jeremy Quittner spoke to Cavens about investors, e-mail, and grass stains on his son's clothes.
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Posted: January 4, 2013

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Money-saving tips for back-to-school shopping

As summer comes to a close, parents giddily anticipate all of the money they'll start saving now that they don’t have to shell out for all of those expensive camps anymore — that is, until they remember all of the expensive back-to-school purchases they have to make.
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Posted: August 14, 2012

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Meet the college dropout (and speed freak) running tech for Seattle’s hottest startup

Don't let the laid-back Pacific Northwest demeanor fool you. Luke Friang is a self-described "speed freak." Whether bombing down icy slopes on his snowboard or maneuvering through hairpin turns in a mini-racecar, Friang simply loves to move fast.
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Posted: June 26, 2012

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2012 ParentMap Golden Teddy Winners:Family Shopping and Services

You know what you like when it comes to what you're buying and where you're buying it. And why not? Quality, great selection and customer service count — and that's what ParentMap readers value the most.
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Startup advice from Zulily CEO Darrell Cavens:
Move fast, because speed matters

For the past few years, Keith Vernon of Bristlecone Advisors has taken the stage at the University of Washington's annual business competition awards dinner and read a popular children's story. The idea is that important entrepreneurial lessons can be gleaned from children's literature, like last year when Vernon read "The Little Engine That Could."
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Posted: May 25, 2012

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Bargain Buys for Web Savvy Moms

If you haven't already heard about Zulily.com, the hottest new bargain shopping website for moms, read on.
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Posted: November 16, 2010

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Money-Saving Sites for Moms

Spending way too much money on your kids' clothes, books, shoes and toys? Stop buying full price; even designer brand names can be scored for much less. When you sign up for one—or all—of the online sample sales and money-saving sites featured here, you'll never want to (or need to) enter a department store again. Plus, many of them are offering exclusive deals for Working Mother readers—Happy Shopping!
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Seattle private-sale site Zulily jumps on
new trend in online commerce

When it comes to jewelry, soon-to-be mom Cheryl Gennaios has been known to treat herself to a few purchases from the Seattle Web site Blue Nile. So when Gennaios heard last week that two Blue Nile veterans had created Zulily, a members-only Web site with products for babies and children, she decided to check it out.
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Posted: February 4, 2010

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Zulily.com: Amazing Deals for Mom and Baby!

There's a new private-sale site for moms and kids on the block. Following in the footsteps of The Mini Social and bTrendie.com, Zulily.com has burst on the scene to offer daily deals — up to 70% off — on children's apparel, toys, gear and gifts.
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Posted: February, 2, 2010

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Blue Nile Founder's Next Category Killer

In 1999 Mark Vadon launched Blue Nile, the online diamond retailer that has shaken the status quo by treating the luxury stones as mere easy-to-compare commodities. Blue Nile's annual sales reached $285 million last year. Vadon, who is still executive chairman at Blue Nile, now sees a similar opportunity in a new retail category: baby items. He is launching a new Web site called Zulily this week with another Blue Nile alum. Unlike Blue Nile, Zulily is a private sale site, meaning customers sign up to be invited to sale events. I chatted with Vadon to discuss how this new venture is a similarly disruptive move.
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Posted: January 27, 2010

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Amy E. Goodman, Lifestyle Editor

As Zulily's lifestyle editor, Amy is a pro when it comes to just about anything a mom could need to know including fashion & beauty, home & entertaining, fitness & family and red carpet. Amy has appeared on NBC's Today show over 100 times as well as Good Morning America, CBS This Morning, The View, The Rachael Ray Show, The Talk, CNN, Access Hollywood, ET! and VH1. Amy is the author of Wear This, Toss That! (Atria Books, Simon & Schuster) and has a career grounded in women's magazines, having been an editor and correspondent at In Style, a senior editor at All You and an editor-at-large for Southern Living and Coastal Living. And she has contributed to countless other publications.

This über-busy working mom cherishes her two kiddos and has a strict policy of keeping it real: e.g., chucking any notion of "balance" out the window and taking conference calls in carpool. Amy practices yoga and is a classically trained Japanese dancer and tea ceremony student. She cultivates an herb garden, makes a wicked guacamole, adores travel and treasures home-cooked meals with friends.

Follow her on twitter @amyegoodman

Shawn Redman, Kids' Fashion Expert

As Zulily's Kids' Fashion Expert, Shawn brings her background as a Senior Buyer in kids apparel, together with her experience as a mother of four, to create a shopping experience that’s unique to Zulily. With a keen eye for trends, she curates collections based on the practicality and durability of garments — and always finds an amazing value. Shawn knows what it’s like to balance work and family life, and how little time a mom has in a day to do anything for herself — let alone shop! With this in mind, she strives to make special selections for moms that will lessen valuable time away from their family. When not working hard for Zulily, Shawn enjoys cooking, playing sports and being outdoors with her family.

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Executives

Terry Boyle, President & CEO Zulily

Terry Boyle, President & CEO Zulily

Terry Boyle, President & CEO Zulily

Screenshots

iPhone

iPad

Zulily: Desktop View

Zulily: Desktop View (New vs. Old)

Categories

women's apparel & accessories

plus-size style

maternity fashion

infant apparel

girls' trends

boys' looks

home décor

iPhone app

behind the scenes

Reports

Zulily's 2023 State of Motherhood Report

Zulily's 2022 Back-to-School Essentials Inflation Report

Zulily's 2022 State of the Date Night Report

Zulily’s 2022 Best Time to Shop Report

Zulily's Second Annual Top Toys in 2021

Zulily’s 2021 Back-to-School Fashion Forecast

The Brain of the Planner: The Emotional and Cultural Benefits of Planning

Zulily's Astrological Color Wheel

Zulily Delights Seattle Customers:
On September 12, Zulily delighted long-time customers and super fans in the Seattle area to celebrate the launch of a new online superstore that invites moms to go fun shopping, without breaking the bank download this video

Posted: September 12, 2022

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The Brain of the Planner:
To help understand the Brain of the Planner, Zulily commissioned a study examining the emotional, cognitive, and interpersonal benefits of planning, specifically among moms. download this video

Posted: August 10, 2021

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The Today Show:
Zulily lifestyle editor, Amy Goodman, shares the best beach and pool gear for your family this summer on the Today Show. go to this video

Posted: May 15, 2014

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The Talk:
Zulily lifestyle editor, Amy Goodman, shares the 5 must have items on every mom's Mother's Day wishlist on The Talk. go to this video

Posted: May 2, 2014

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Hallmark Home and Family:
Amy Goodman on the Hallmark Channel: 5 Great Mother's Day Gifts. go to this video

Posted: April 30, 2014

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King 5 News:
Check out the behind the scenes tour of our old SODO studio on this segment of Tech Talk on King 5 News. go to this video

Posted: April 11, 2014

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Hallmark Home and Family:
See Zulily's Robin Otto with Hallmark Home & Family Channel's Glam Squad go to this video

Posted: February 10, 2014

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The Ellen DeGeneres Show:
Zulily was featured on the Mother’s Day episode go to this video

Posted: May 20, 2013

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Good Day Columbus:
Good Day Columbus segment with Thrifty and Chic Mom go to this video

Posted: November 1, 2010

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Press Room

Press Releases

Let’s Hear It for Fido: zulily Uncovers How Much Millennials Love Their Fur Babies

zulily and Penguin Random House Host Interactive Book Fair to Benefit Communities Impacted by Recent Hurricanes

National Women’s Small Business Month: zulily Salutes Inspiring Female Entrepreneurs with Dedicated Sales Event Series

Christmas Comes Early to zulily Customers with Launch of First-Ever Private Label Credit Card Program

zulily Launches National Search for Schools Looking to Achieve an A+ In First-Day Style

In Honor of National Teacher Appreciation Week, zulily Announces 50 Winners of Thank a Teacher Contest and Commemorates Teachers’ Dedication to Shaping the Future

Moms Know Best: zulily Unveils Month-Long Celebration of Motherhood, with Curated Collections Created By Moms, For Moms

zulily Launches Fourth Trimester Closet Concierge to Help Women Navigate the First Few Months of Motherhood with Style

zulily Helping To Make Bedtimes Better This Holiday Season For Children In Need

zulily Expands Operations in Columbus Region

Back To Cool: Stand Out In Style This Back-To-School Season

zulily Launches New Responsive Daily Shopping Interface Designed to Provide a Seamless and Personalized Customer Experience Across Platforms

zulily Launches Apple Pay, Giving Customers More Ways to Pay

zulily Releases Annual List of "Best-Dressed Bumps"

zulily Unveils Top Ten Cities Most Ready for the 2014 Holiday Season

Who’s Ready to Trick or Treat?

Cost of Shopping Parents’ Biggest Back-to-School Stress Finds Zulily

My Mom Is…

Are You in a Shopaholic City?

zulily Releases Celebrities with the Best Pregnancy Style

zulily Announces Pricing of Initial Public Offering

zulily Files Registration Statement For Proposed Initial Public Offering

The Honest Company Exclusively Partners with zulily Leading daily deal site gives members every day access to Honest diapers and wipes on zulily.com

zulily Closes $85 Million in Series D Funding Led by Andreessen Horowitz; Site Reaches over 10 Million Members

Ali Landry Curates Holiday Event for zulily; Celebrity Mom and Entrepreneur Shares Her Favorite Products to Brighten the Season

zulily Closes $43 Million in Series C Funding

zulily Launches Its First Mobile App for the iPhone

zulily Hires Key Operation and Finance Executives to Support Growth

zulily Hires New VP of Marketing to Help Grow Private-Sale Shopping Site for Children's Boutique Brands

Zulily Serves Up to 70 Percent Discounts on Children's Boutique Brands to Busy Moms

Maveron LLC Leads $4.6 Million Investment in New Online Private-Sale Shopping Site for Busy Moms

in the news

New zulily commercials, shot at Seattle headquarters, offer a peek behind the scenes

Interview Insider: How to Get a job at zulily

The World's Top 10 Most Innovative Companies of 2015 in Retail

THE BILLION-DOLLAR E-COMMERCE COMPANY YOU KNOW NOTHING ABOUT

Interview with Darrell Cavens on "From Scratch"

At Zulily, a small approach to big data

Booming Zulily brings jobs to central Ohio

Fast-growing Zulily adds East Coast fulfillment center

Moms-oriented zulily goes for the pitter-patter of little tweets

Launch Pads: Zulily revamps old RealNetworks HQ with playrooms, photo studios

Zulily Calls In-House Software a ‘Differentiator for Competitive Advantage'

4 Ways to Save on Back-to-School Shopping

Risk pays off for online retailer Zulily

Boss Talk: Building Zulily Into the Web’s QVC

Video: Zulily CEO: I Don’t Work on Saturdays

Rover, Redfin and Zulily CEOs among Ernst & Young’s Entrepreneur of the Year winners

Check Out The Playful Offices of Zulily – An E-Commerce Site That’s A Mom’s Dream Come True

What Do Retailers Really Want? One zulily Craft Buyer Tells Us How to Stand Out

Zulily invests $40 million in fulfillment center

Revealed: The winners of the 2014 GeekWire Awards

Zulily: Hot site for moms hits a moment of truth

Six Recently Hired Seattleites Tell Us How They Landed Their Jobs

Luke Friang: Winner – Best CIO of a Small Company

Geek of the Week: Zulily engineer Steve Reed, self-taught programmer

Frugal Celebrity: 7th Heaven's Beverley Mitchell

Zulily: You've come a long way, baby

First Person: Getting a Fall Wardrobe on a Budget

Last great discovery, Rebecca Romijn

Revealed: The winners of the 2013 GeekWire Awards

The Way I Work: Zulily's Darrell Cavens

Zulily: Fresh, Fast, and Worth $1 Billion

Money-saving tips for back-to-school shopping

Meet the college dropout (and speed freak) running tech for Seattle’s hottest startup

2012 ParentMap Golden Teddy Winners:Family Shopping and Services

Startup advice from Zulily CEO Darrell Cavens: Move fast, because speed matters

Bargain Buys for Web Savvy Moms

Money-Saving Sites for Moms

Seattle private-sale site Zulily jumps on new trend in online commerce

Zulily.com: Amazing Deals for Mom and Baby!

Blue Nile Founder's Next Category Killer

Amy E. Goodman, Lifestyle Editor

Shawn Redman, Kids' Fashion Expert

Logo Assets

Startup advice from Zulily CEO Darrell Cavens:
Move fast, because speed matters

Seattle private-sale site Zulily jumps on
new trend in online commerce